Core Insights - The "Shaanxi Good Grain and Oil" brand has been awarded the title of "China Grain and Oil Influential Public Brand" for the first time, highlighting its significance in promoting local agricultural products [1] - Xi'an Aijiu Grain and Oil Industrial Group Co., Ltd. has been recognized as one of the "Top Ten Innovative Benchmark Enterprises in Grain and Oil" in China, while Shaanxi Shanfu Noodle Co., Ltd. received the "Outstanding Contribution Award for Grain Security in China" and was named a "Top Ten High-Quality Development Model Enterprise in Grain and Oil" [1] Group 1 - "Shaanxi Good Grain and Oil" operates under a carefully designed brand system, utilizing a model of "1 public brand + N regional characteristic sub-brands" [1] - The provincial grain and material reserves bureau has been actively implementing policies to enhance the brand's influence and promote the development of the specialty grain industry [1] - The brand matrix includes sub-brands such as "Yan'an Millet," "Ankang Selenium-rich Grain and Oil," "Guanzhong High-Quality Wheat," "Hanzhong Rice," "Yulin Buckwheat," and "Hanzhong Yangxian Black Rice," which are positioned for complementary advantages [1] Group 2 - The provincial grain and material reserves bureau emphasizes a multi-faceted approach to enhance the influence, value, and comprehensive security of Shaanxi grain and oil products [2] - The "1+N" framework will continue to guide the selection and certification of "Shaanxi Good Grain and Oil" products, with strict standards for production environment, variety selection, production processes, processing technology, quality indicators, and packaging [2]

Core Viewpoint - The "Shaanxi Good Grain and Oil" brand is becoming a significant driver for the high-quality development of the grain industry in Shaanxi Province, transitioning it from a "grain province" to a "strong grain province" [1][5]. Brand System Construction - The Shaanxi Provincial Grain and Material Reserve Bureau has proposed an innovative "1+N" development strategy, establishing "Shaanxi Good Grain and Oil" as the main brand with sub-brands like "Yan'an Millet" and "Hanzhong Rice" to create a complementary brand matrix [2][3]. Promotion of Agricultural Development - The brand's value is reflected in increased efficiency in the industry and higher incomes for farmers, with the "Shaanxi Good Grain and Oil" brand significantly enhancing the market value of local products, such as Yan'an millet, which has seen a 70% increase in market value due to improved processing [4][5]. Market Expansion and Sales - The Shaanxi Provincial Grain and Material Reserve Bureau has organized targeted marketing activities to promote the "Shaanxi Good Grain and Oil" brand across various regions, resulting in significant sales figures, including 10,236.33 tons of products sold at a value of 75.3 million yuan during promotional events [9][10]. Future Development Outlook - The bureau plans to continue enhancing the "Shaanxi Good Grain and Oil" brand strategy, focusing on quality and market integration, while promoting the brand's story and ensuring the sustainability of grain security in China [10].

Core Insights - The launch of the "Hanzhong Rice" regional public brand marks a new phase in the branding and high-quality development of the Hanzhong rice industry [1] - The event resulted in the signing of three cooperation projects with a total amount of 56.32 million yuan [1] - Hanzhong aims to enhance the "Hanzhong Rice" standard system, innovate brand operation mechanisms, and expand communication channels to drive industry efficiency and increase farmers' income [1] Industry Overview - Hanzhong has over 300 rice processing enterprises, including 51 large and medium-sized enterprises [1] - The region has established one national-level agricultural industrialization leading enterprise, eight provincial-level, and ten municipal-level enterprises [1] - The rice planting area in Hanzhong remains stable at around 1.2 million mu, with a total output of 550,000 tons [1] - The rice industry is a pillar for promoting rural revitalization and increasing farmers' income in the area [1]

Core Viewpoint - The event held in Hanzhong on October 15 marks the beginning of the 2025 World Food Day and National Food Security Publicity Week in Shaanxi Province, emphasizing the importance of food conservation and the collective responsibility of society in ensuring food security [1] Group 1: Event Overview - The theme for this year's World Food Day is "Hand in Hand to Advocate Diverse Cuisine, Uniting Efforts to Create a Better Future" [1] - The National Food Security Publicity Week theme is "Food Conservation is Everyone's Responsibility" [1] - Over 200 high-quality grain and oil products from Shaanxi, including Hanzhong rice, Yulin buckwheat, and Yan'an millet, were showcased at the event [1] Group 2: Government Initiatives - The Shaanxi Provincial Grain and Material Reserve Bureau emphasizes that ensuring food security is a shared responsibility of society and a political mission for the grain storage department [1] - The bureau aims to be a promoter, protector, and practitioner of food conservation, enhancing technical and standard support, and establishing a comprehensive loss reduction technical system and institutional mechanism [1] - The event serves as a platform for policy promotion, brand marketing, and production-sales connections, with plans to strengthen the "Shaanxi Good Grain and Oil" brand [1]