品牌化发展
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山东新泰:“果盘子”甜蜜升级 助力农民增收致富
Zhong Guo Jing Ji Wang· 2025-12-30 08:30
活动现场,新泰农批市场与500余名采购商签约,采购商联盟也正式成立。杨承堡介绍道,未来要让农 批市场既成为商户创富增收的优质平台,也成为守护百姓"果盘子"的坚实保障。 近年来,新泰市始终锚定高质量发展目标,以特色产业培育为抓手,探索"村居+园区"共建模式,全力 支持农批市场建设,持续完善产业配套、培育区域公共品牌,推动水果产业从分散经营向规模化、集约 化、品牌化转型。 新泰市青云街道党工委书记丁洪存表示,今后将扎实推进"青云果香"农产品深加工及电商孵化中心建 设,延伸北部林果产业链。同时,加快路网及村域四好公路建设,提升物流通达能力。 12月27日,山东泰安新泰市农批市场内人头攒动,新泰水果产业发展大会暨新泰农批水果招商签约仪式 在这里举行。"以前采购水果得四处奔波,不仅成本高,货源还不稳定。现在,在这里可实现一站式采 购,不仅成本降低,还能与诚信商户建立稳定合作。"活动现场,来自临沂的采购商将强说。 作为鲁中交通枢纽核心区域的重要平台,新泰农批市场1小时物流圈可覆盖鲁中主要城市群,触达千万 人口,目前日均客流量超万人次,年交易额突破40亿元。 据悉,新泰周边地区水果年消费量高达20万吨,但区域内规模化水果批 ...
俄罗斯跨境电商迈向2.0,2026年如何玩转这个高增市场?| 出海参考
Tai Mei Ti A P P· 2025-12-29 11:07
俄罗斯跨境电商正在发生结构性变化,进入2.0时代。 提到跨境电商,传统北美、西欧等市场以高消费、大规模占据核心关注,东南亚、印度、拉美等新兴市 场在近些年电商快速渗透下,吸引了新一批跨境电商人的目光。相较之下,俄罗斯此前一直不在跨境电 商关注和讨论的中心。 然而,正是这个一度"隐秘"的市场在近三年连续保持超过20%的高速增长,且电商渗透率仍有较大上升 空间。 近日,Ozon全球CEO Stepan Gusamov公布了一组数据,"2025年俄罗斯电商规模将同比增长36%,达到 1650亿美元,规模是2022年的一倍多。" 这一高速增长的背后,离不开俄罗斯本土电商平台和中国跨境商家的强势协作。据Ozon表示,截至 2025年四季度,Ozon大中华区的业绩相较于2022年四季度的起步阶段增长超60倍。 商流、物流、资金流的爆发带来了拥堵,中俄贸易通路上涌现出诸多挑战。随着相关基建的持续完善和 升级,俄罗斯跨境电商正整装步入2.0时代。 行业人士观察到,俄罗斯消费市场和行业规则的变化已经显现,品牌化发展是出海俄罗斯下一阶段的关 键。 增速比肩新兴市场,消费力接近发达国家 如果出海是为了找到增量市场,俄罗斯恰好拥有巨 ...
为英德红茶产业立法!清远英德红茶发展条例出台
Nan Fang Nong Cun Bao· 2025-12-16 15:33
为英德红茶产业 立法!清远英德 红茶发展条例出 台_南方+_南方 plus 文化传承、监督 与管理等方面进 行了具体的规 定,为英德红茶 产业规范化、标 准化、品牌化发 展提供了明确指 引。 12月16日,清远 市人大常委会办 公室召开《清远 市促进英德红茶 产业发展条例》 颁布施行新闻发 布会,正式发布 《清远市促进英 德红茶产业发展 条例》(以下简 称《条例》)。 据悉,《清远市 促进英德红茶产 业发展条例》于 12月12日由清远 市第八届人民代 表大会常务委员 会公告(第28 号)正式公布, 《条例》旨在保 障和提升英德红 茶品质,加强英 德红茶品牌保 护,传承英德红 茶文化,推动英 德红茶产业科技 创新,将于2026 年2月1日起施 行。 英德红茶是清远 五大百亿级现代 农业产业的重点 产业之一。《条 例》以清远市乡 村振兴为重要抓 手,围绕英德红 茶产业种植加 工、品牌建设与 营销推广、产业 扶持与创新发 展、资源保护与 来源:南方农村 报 版权声明:未经 许可禁止以任何 形式转载 编辑 张妮静 记者从发布会现 场了解获悉, 《条例》及时填 补了促进英德红 茶产业发展管理 的地方性法规的 空白,为英 ...
定制客运迈入规模化数字化“快车道”
Sou Hu Cai Jing· 2025-12-15 19:01
在政策引导与企业创新的双重推动下,以定制客运为代表的转型升级路径日益清晰。作为连接供需的关 键一环,定制客运网络平台在整合运力、提升服务体验等方面作用显著。 《中国定制客运发展报告(2024)》显示,截至2024年底,全国定制客运网络平台数量达302个,其中服 务线路数量排名前十的平台覆盖了全国91%的定制客运线路,涌现出多个全国性平台,以及区域性定制 客运品牌。这些平台不仅提供线上售票、智能调度、服务评价等功能,更通过数据挖掘与智能算法,推 动客运产品持续迭代升级。 日益完善的政策保障给了定制客运发展的底气和支撑。据交通运输部公路科学研究院发布《中国定制客 运发展报告(2024)》,截至2024年底,全国已开通定制客运线路9000余条,同比增长40%。 从线路结构看,200公里以下的短途市际班线成为定制客运的"主战场",占比达67.1%,凸显其在城市 群、都市圈通勤需求方面的显著优势。从地域分布看,江苏、山东、广东等省份在定制客运线路数量上 位居全国前列,排名前十的省份线路总数占全国75.4%,呈现"东部引领、中西部跟进"的发展格局。值 得一提的是,四川、云南等地在网络平台建设方面表现活跃,区域性、地方性平 ...
【汉中】“汉中大米”区域公用品牌发布
Shan Xi Ri Bao· 2025-11-04 23:04
Core Insights - The launch of the "Hanzhong Rice" regional public brand marks a new phase in the branding and high-quality development of the Hanzhong rice industry [1] - The event resulted in the signing of three cooperation projects with a total amount of 56.32 million yuan [1] - Hanzhong aims to enhance the "Hanzhong Rice" standard system, innovate brand operation mechanisms, and expand communication channels to drive industry efficiency and increase farmers' income [1] Industry Overview - Hanzhong has over 300 rice processing enterprises, including 51 large and medium-sized enterprises [1] - The region has established one national-level agricultural industrialization leading enterprise, eight provincial-level, and ten municipal-level enterprises [1] - The rice planting area in Hanzhong remains stable at around 1.2 million mu, with a total output of 550,000 tons [1] - The rice industry is a pillar for promoting rural revitalization and increasing farmers' income in the area [1]
广东凌丰集团:从自动化生产线到全球布局
Sou Hu Cai Jing· 2025-10-20 05:45
Core Insights - The article highlights the significant growth and potential of the metal manufacturing industry in Xinxing County, with Guangdong Lingfeng Group as a leading player in the stainless steel kitchenware sector [1][2]. Company Development - Lingfeng Group has evolved from a foreign trade OEM in the early 1990s to establishing its own brand "LINKFAIR" in 1997, marking a shift from manufacturing to brand creation [2]. - The company pioneered automated production lines for stainless steel cookware in the mid-2010s, enhancing production efficiency and solidifying its innovative industry image [2][3]. - Recent focus on user-centered design has led to the success of its pressure cooker products, which have gained significant market traction, particularly on platforms like Douyin [2][3]. Product Innovation - The Lingfeng Linglong pressure cooker showcases the company's technological and design advancements, featuring three key improvements: simplified operation, aesthetically pleasing design, and faster cooking times [3][6]. Industry Impact - Lingfeng Group's automated production lines optimize the entire manufacturing process, achieving enhanced efficiency, stable product quality, and compliance with environmental standards, setting a benchmark for the industry's smart and green development [3][11]. Local Development - The company promotes local economic growth by collaborating with hundreds of local SMEs, sharing quality standards and smart manufacturing experiences to enhance regional competitiveness [7][9]. - Lingfeng Group creates stable job opportunities and attracts high-end talent back to the region, contributing to a robust local talent ecosystem [9]. Social Responsibility - The company engages in local community initiatives, such as establishing educational funds and organizing volunteer services, to support local development and foster a sense of community [9]. Future Strategy - Lingfeng Group aims to implement a "globalization + branding" dual strategy, focusing on consolidating its presence in mature markets while exploring new growth opportunities in emerging markets along the Belt and Road [9][11]. - The company plans to enhance the global promotion of the "LINKFAIR" brand, transitioning from B2B to B2C to increase market recognition and influence [9].
(乡村行·看振兴)“中国酥梨之乡”山西祁县:万亩酥梨成熟上市 果香四溢助农增收
Zhong Guo Xin Wen Wang· 2025-10-01 03:55
Core Viewpoint - The article highlights the successful harvest season of the "Chinese Pear Kingdom" in Qixian, Shanxi, where the production of fragrant Su Pears is contributing to increased income for local farmers [3][4]. Group 1: Harvest and Production - Qixian is experiencing a fruitful harvest season for Su Pears, with farmers actively engaged in picking, sorting, and packaging the pears for distribution across the country [3]. - The total production of Su Pears in Qixian is expected to reach 160,000 tons this year, establishing it as a significant geographical indication product and a key industry for the region [6]. Group 2: Agricultural Practices and Technology - The local government has implemented modern agricultural practices, including the use of mist sprayers and drones, to ensure precise management of Su Pear cultivation [4]. - Collaboration with Shanxi Agricultural University has led to the introduction and improvement of Su Pear varieties, enhancing the quality and market competitiveness of the pears [4]. Group 3: Market and Economic Impact - The quality of Qixian Su Pears, characterized by their golden color, thin skin, juicy flesh, and uniform size, has made them popular in southern markets and supermarkets [4][7]. - The development of the pear industry has significantly boosted the income of local farmers, injecting vitality into rural development and enhancing the overall economic landscape of the area [6]. Group 4: Future Plans - Future initiatives include increasing the application of technology in orchards, extending the Su Pear industry chain, and developing processed products such as pear wine, pear syrup, and canned pears to enhance added value [6].
广州拟为早茶设立专项规定:预制点心差别定价,茶位费不能只收钱
第一财经· 2025-09-30 08:59
Core Viewpoint - The article discusses the ongoing public consultation regarding the "Guangzhou Early Tea Inheritance and Protection Regulations" draft, highlighting the significance of establishing specific regulations for early tea in Guangzhou to enhance consumer experience and promote local culture [3]. Group 1: Market Growth and Consumer Sentiment - The Chinese catering industry has grown from 3.7 trillion yuan in 2017 to an estimated 5.5 trillion yuan in 2024, indicating a robust market [3]. - Consumers have expressed concerns about the tea seat fee and its perceived value, particularly among younger demographics who are more sensitive to pricing [6][5]. - The article notes that local consumers are generally more accepting of the tea seat fee, while younger consumers may prefer other dining options if the perceived value is not met [6]. Group 2: Regulatory Changes and Consumer Rights - The draft regulations emphasize the need for clear pricing and transparency in the tea seat fee structure, requiring operators to provide a variety of tea options and adequate service [6][8]. - Consumers' rights to know about the preparation methods of tea items are addressed, with a distinction made between traditionally and non-traditionally prepared items [8]. - The regulations propose the establishment of "Guangzhou Early Tea Classic Stores," which will be certified and monitored to ensure they meet traditional standards [8][9]. Group 3: Industry Trends and Brand Revival - There is a noted "Renaissance" in the Guangzhou early tea market, with a resurgence of traditional brands that focus on freshly made tea items [9]. - Historical brands like Huiru Lou and Qiu Da San Yuan are experiencing a revival, indicating a consumer preference for freshly prepared items over pre-made options [9]. - The management of these establishments is adapting to consumer preferences by ensuring that freshly made items are prioritized, even if it results in longer wait times [9].
海外华媒海南采访行:在五指山采茶品茗探茶路
Zhong Guo Xin Wen Wang· 2025-08-29 06:51
Core Viewpoint - The article highlights the efforts of Zheng Lijuan and her company, Wuzhishan Yexian Biotechnology Co., Ltd., to promote the brand development of Wuzhishan black tea, emphasizing its high quality and unique characteristics, aiming to increase its recognition both domestically and internationally [1][5]. Group 1: Company Initiatives - Zheng Lijuan, the general manager of Wuzhishan Yexian Biotechnology Co., Ltd., is focused on branding Wuzhishan black tea, which is known for its "amber soup and milk honey fragrance" [1]. - The company was established following the investment of Zheng's mother, who built a tea base in Wuzhishan after retiring [3]. - In 2014, Zheng initiated the application for geographical indication status for Wuzhishan black tea, leading to the formation of the Wuzhishan Tea Association with eight local tea enterprises [5]. Group 2: Industry Development - Wuzhishan black tea received the national geographical indication product title in November 2015, marking it as Hainan's first national-level tea geographical indication product [5]. - The tea planting area in Wuzhishan has expanded to over 170 hectares, with 134 hectares in the main production area of Shuiman Township, where more than half of the local farmers are engaged in tea-related work [6]. - The income from tea has become a primary source of revenue for local farmers, contributing to their improved living standards and stimulating local tourism and hospitality businesses [6]. Group 3: Future Plans - Zheng plans to expand the planting area of Wuzhishan black tea and enhance market recognition through cultural and tourism activities, aiming to establish both online and offline branding sales channels [6].
助推新疆吐鲁番水果迈向全国
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-11 03:22
Core Viewpoint - The Turpan grape industry is set to advance significantly through a series of events, including the 31st Silk Road Turpan Grape Festival and the 4th Gansu, Xinjiang, Mongolia, and Qinghai Regional Cultural Tourism Alliance Conference, starting from August 7, 2025, aimed at promoting the "Turpan Grape" brand nationwide [1][27]. Group 1: Event Overview - The "Turpan Grapes are Ripe" online sales season was launched on August 7, 2025, with the event organized by the Turpan Municipal Bureau of Commerce and other local authorities [3][5]. - The event attracted representatives from major fruit wholesale markets across China, establishing a new platform for production and sales cooperation [1][5]. - A cross-regional grape production and sales cooperation agreement was signed during the event, promoting online and offline collaboration for local agricultural products [7][27]. Group 2: Promotion Activities - The "Fragrant Fruits of the Silk Road" Xinjiang Fruit Promotion Conference showcased various high-quality Turpan grape varieties, including seedless white, blue sapphire, and rose fragrance [10][12]. - The event included tasting displays, speeches, business negotiations, and signing of purchase intention agreements, highlighting the quality and appeal of Turpan grapes [10][20]. - A total of 14 local enterprises and cooperatives expressed purchasing intentions for over 27,300 tons of Turpan grapes during the event [22]. Group 3: Strategic Goals - The activities aim to enhance the visibility of Turpan grapes, facilitate market access, and support local farmers' income and brand value [14][27]. - The event is part of a broader strategy to digitalize and brand the Turpan grape industry, injecting new vitality into the local agricultural economy [27].