品牌化发展

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(乡村行·看振兴)“中国酥梨之乡”山西祁县:万亩酥梨成熟上市 果香四溢助农增收
Zhong Guo Xin Wen Wang· 2025-10-01 03:55
Core Viewpoint - The article highlights the successful harvest season of the "Chinese Pear Kingdom" in Qixian, Shanxi, where the production of fragrant Su Pears is contributing to increased income for local farmers [3][4]. Group 1: Harvest and Production - Qixian is experiencing a fruitful harvest season for Su Pears, with farmers actively engaged in picking, sorting, and packaging the pears for distribution across the country [3]. - The total production of Su Pears in Qixian is expected to reach 160,000 tons this year, establishing it as a significant geographical indication product and a key industry for the region [6]. Group 2: Agricultural Practices and Technology - The local government has implemented modern agricultural practices, including the use of mist sprayers and drones, to ensure precise management of Su Pear cultivation [4]. - Collaboration with Shanxi Agricultural University has led to the introduction and improvement of Su Pear varieties, enhancing the quality and market competitiveness of the pears [4]. Group 3: Market and Economic Impact - The quality of Qixian Su Pears, characterized by their golden color, thin skin, juicy flesh, and uniform size, has made them popular in southern markets and supermarkets [4][7]. - The development of the pear industry has significantly boosted the income of local farmers, injecting vitality into rural development and enhancing the overall economic landscape of the area [6]. Group 4: Future Plans - Future initiatives include increasing the application of technology in orchards, extending the Su Pear industry chain, and developing processed products such as pear wine, pear syrup, and canned pears to enhance added value [6].
广州拟为早茶设立专项规定:预制点心差别定价,茶位费不能只收钱
第一财经· 2025-09-30 08:59
2025.09. 30 本文字数:1858,阅读时长大约3分钟 作者 | 第一财经 宋婕 回应消费者关切,广州早茶相关规定正在征求意见。 9月29日,在国庆中秋假期到来的前夕,广州市人大常委会法制工作委员会发布公告,公开征求广大 市民和社会各界对《广州早茶传承保护规定(草案修改稿·征求意见稿)》(下称"意见稿")的意见 和建议。 当谈到为早茶设立专项规定有何深远意义时,广东省食品安全保障促进会副会长朱丹蓬告诉第一财经 记者,从2017年到现在,中国餐饮业规模从3.7万亿元增长到2024年约5.5万亿元,餐饮赛道依然非 常火爆。各地政府也在打造各自的城市名片,围绕文旅做创新升级,拉动旅游市场内需。为广州早茶 这种非遗设立专项规定,是非常不错的举措。 茶位费不能只收钱 第一财经在今年5月就广州早茶消费进行现场走访和报道时,曾有好几位消费者表达了对茶位收费与 服务不匹配、预制茶点等现存争议的关注,其中以外地游客最为突出。 当时有几位在广州某茶楼外取号排队的外地游客称,他们提前做了功课,了解到收取茶位费这一模 式,确实有支付意愿,但考虑茶点的消费人均几十元甚至上百元,还是觉得茶位费的收取有些贵。 有本地消费者告诉第一 ...
海外华媒海南采访行:在五指山采茶品茗探茶路
Zhong Guo Xin Wen Wang· 2025-08-29 06:51
海外华媒海南采访行:在五指山采茶品茗探茶路 中新网海南五指山8月29日电 (张月和)"海南热带雨林的五指山红茶品质一流,具有'琥珀汤、奶蜜香'的 特点,值得被更多人知晓。"五指山椰仙生物科技有限公司总经理郑丽娟致力于推动五指山红茶品牌化 发展,让五指山红茶品牌走出大山、走向世界。 28日,"追梦中华·扬帆自贸港"2025海外华文媒体海南采访行走进五指山茶园,来自10个国家的海外华 媒人士体验茶青采摘,在雨林环抱中闻香品茗,领略五指山红茶的魅力。 8月28日,"追梦中华·扬帆自贸港"2025海外华文媒体海南采访行走进五指山茶园,在雨林环抱中闻 香品茗,领略五指山红茶的魅力。中新网记者 骆云飞 摄 "我的母亲肖玉芳是马来西亚华侨,1953年来到海南种橡胶,我就在五指山脚下出生长大。"郑丽娟说, 儿时的经历和成长环境让她对大自然有着天然的亲切感,为日后从外企回归山林种茶埋下了伏笔。 8月28日,在五指山水满乡的茶园里,郑丽娟(右一)向来访者讲解茶青采摘技巧。中新网记者 骆云 飞 摄 2014年,郑丽娟着手推动五指山红茶申报农业农村部农产品地理标志。她联合本地8家茶企成立五指山 市茶叶协会,制定行业标准。次年11月, ...
助推新疆吐鲁番水果迈向全国
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-11 03:22
为推动吐鲁番葡萄产业迈上新台阶,2025年8月7日起,吐鲁番市正举办一系列以第三十一届丝绸之路吐 鲁番葡萄节暨第四届甘新蒙青"四省十二城"区域文化旅游联盟大会为主线的系列活动,包括网络销售季 启动仪式、新疆水果推介会等,吸引了全国多家一线水果批发市场参与,搭建了产销合作新平台,助 力"吐鲁番葡萄"品牌走向全国。 "吐鲁番的葡萄熟了"网络销售季启动,产销合作开启新篇 2025消费促进年暨数商兴农"吐鲁番的葡萄熟了"网络销售季启动仪式 上海茂恒会展有限公司携广州江秾汇水果批发市场、嘉兴水果市场、嘉兴海广兴精品水果交易中心、昆 明海广兴交易中心、江南莞香水果市场等国内一线水果批发市场代表受邀出席。 2025消费促进年暨数商兴农"吐鲁番的葡萄熟了"网络销售季启动仪式 由吐鲁番市商务局、高昌区人民政府主办,新疆丝路轿子电子商务有限公司和新疆顺丰速运有限公司承 办,以及吐鲁番市农业农村局、吐鲁番市葡萄产业发展促进中心、吐鲁番新城片区管理委员会和华润电 力新疆新能源公司协办的2025消费促进年暨数商兴农"吐鲁番的葡萄熟了"网络销售季启动仪式于8月7 日,在新疆吐鲁番市高昌区亚尔镇新城西门村红石榴文化广场隆重举行。 上海茂恒 ...
深蓝智库 2025品牌对话
Bei Jing Shang Bao· 2025-05-26 16:00
Group 1: Industry Trends - The restaurant industry is experiencing a shift towards diversified and personalized consumer demand, prompting a re-evaluation of competition logic and trends [1] - There is a notable transition from extensive expansion to refined operations within the industry, emphasizing the importance of customer value and differentiated products [2][5] - The market is witnessing a significant trend of brand differentiation and specialization, with a focus on creating unique customer experiences [5][9] Group 2: Company Performance - The performance of 烤匠麻辣烤鱼 in Beijing has exceeded expectations, with the first store achieving an average weekend wait time of 7-10 hours and a weekday wait time of 3-5 hours [3] - Approximately 60% of customers in Beijing are repeat visitors, reflecting a strong customer base built over 11 years in the Sichuan-Chongqing region [3] - The company has extended its operating hours to cater to late-night dining demands, aligning with consumer behavior and preferences [4] Group 3: Strategic Adjustments - 烤匠麻辣烤鱼 maintains a consistent product strategy by replicating the original flavors from Sichuan-Chongqing, responding to customer feedback for authentic dining experiences [4] - The company is focusing on brand differentiation and deepening its core product offerings, particularly in the spicy fish category, to avoid reliance on short-term traffic [5] - 旺顺阁集团 has shifted its brand positioning to capitalize on the growing demand for Beijing cuisine, enhancing its market competitiveness [8] Group 4: Market Dynamics - The current restaurant market is characterized by significant consumption segmentation, with street-side and community dining options gaining popularity due to their affordability and convenience [9] - The industry is facing challenges from price wars, where some businesses resort to irrational pricing strategies that compromise quality [10] - A call for value-based competition rather than price competition is emphasized, with companies encouraged to enhance operational efficiency while maintaining quality standards [11]
全球订单变局,中企逆流而上
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-26 11:51
Group 1 - The new tariff policy has led to an upgrade in supply chains, with emerging markets like Russia and Europe becoming growth engines for companies [1][4][6] - Following the tariff adjustments on May 12, companies have reported a surge in orders from the U.S., indicating a recovery in demand despite initial uncertainties [4][6][10] - Companies are increasingly focusing on brand development and global procurement strategies to adapt to the changing foreign trade environment [3][6] Group 2 - Many companies have established stable relationships with U.S. clients, which are not significantly affected by tariff changes, allowing for collaborative solutions to share cost burdens [5][6] - The overall impact of the tariff changes on business operations has been manageable, with some companies reporting increased orders post-May 12 compared to the previous months [4][6] - Companies are exploring diversified market layouts and enhancing their product offerings to maintain competitiveness in the international market [6][7] Group 3 - The shift towards domestic sales is being considered by some companies, although challenges such as intense competition and lack of operational experience in the domestic market exist [8][10] - E-commerce platforms like 1688 are adapting to the changing competitive landscape by launching initiatives to support companies transitioning from foreign trade to domestic sales [9] - Companies are focusing on integrating domestic and foreign trade strategies to mitigate risks associated with fluctuating overseas markets [9][10]
寻找消费力|烤匠麻辣烤鱼创始人冷艳君:复购比短期流量更重要
Bei Jing Shang Bao· 2025-05-26 10:36
Core Insights - The article emphasizes the shift in consumer demand towards diverse and personalized experiences in the restaurant industry, necessitating a transformation in competition logic and operational strategies [1] - The focus is on leveraging consumer insights and innovative experiences to drive growth and enhance brand loyalty, moving from mere traffic acquisition to deepening user value [1] Company Performance - The company has opened three stores in Beijing, with the first store at the Harmony Mall performing exceptionally well, experiencing average weekend wait times of 7-10 hours and 3-5 hours during weekdays [4] - The performance in Beijing has exceeded expectations, with nearly 60% of customers being repeat visitors, attributed to a strong customer base built over 11 years in the Sichuan-Chongqing region [5] Customer Demographics - The primary customer base in Beijing consists mainly of young people, including couples and friends, but also includes a significant proportion of families and elderly customers, challenging the stereotype that spicy flavors appeal only to younger demographics [6] Product Strategy - The company maintains a "original flavor replication" strategy, ensuring that the menu and flavors in Beijing are identical to those in Sichuan-Chongqing, based on customer feedback [7] - The operating hours have been extended from 10 AM to 10 PM to 10 AM to 3 AM to cater to late-night dining demands, aligning with the characteristics of the spicy fish dish [7] Operational Adjustments - The company adapts its operational strategies based on direct observations and customer feedback, such as offering customizable ingredient options to meet diverse preferences [8] - The focus is on continuous improvement in product offerings, service quality, and dining environment, driven by customer insights [8] Industry Trends - The company views the current "traffic anxiety" in the restaurant industry as a challenge, advocating for a focus on brand differentiation and unique value rather than chasing short-term traffic [9] - The company plans to continue specializing in spicy fish dishes, enhancing the overall dining experience while maintaining its core product focus [10] Expansion Strategy - The company prioritizes quality over quantity in its expansion strategy, opting for a gradual approach based on suitable locations and market feedback, while maintaining a direct management model to ensure quality control [11] Future Outlook - The restaurant industry is entering a golden decade of brand development, with significant trends towards chain operations and market segmentation, emphasizing the need for businesses to understand customer needs and create unique experiences [12]
东兴证券晨报-20250521
Dongxing Securities· 2025-05-21 10:48
Core Insights - The report highlights that the rising gold prices have negatively impacted consumer demand in the gold and jewelry industry, leading to a weak performance in revenue and profits for 2024 and Q1 2025, particularly in the A-share market compared to the Hong Kong market [2][3] - Despite the overall weak performance, certain companies have shown significant growth, particularly those with a high proportion of investment gold bars and strong brand differentiation [3][4] - The report suggests a shift towards brand-driven development in the industry, with younger consumers increasingly favoring unique and well-designed products [4][7] Revenue and Profit Performance - In 2024, the A-share gold and jewelry industry experienced a revenue decline of 4.73% year-on-year, with net profit attributable to shareholders dropping by 17.75% [2] - The combined revenue for A-share and Hong Kong gold and jewelry companies grew by 3.28% year-on-year, while net profit increased by 9.87% [2] - In Q1 2025, A-share gold and jewelry industry revenue fell by 25.22% year-on-year, but net profit saw a slight increase of 3.46% [2] Company Performance Disparities - Companies benefiting from high investment gold bar sales, such as Caibai Co., reported a revenue increase of 45.28% to 12.9 billion yuan [3] - Brands with strong differentiation, like Laopu Gold and Chaohongji, have successfully created unique competitive advantages through innovative product designs [3][4] - The report notes a slowdown in store expansion across the industry, indicating a shift in growth strategies from channel expansion to product and brand development [3] Future Outlook - The report anticipates that strong demand from central banks for gold will support long-term price increases, although short-term fluctuations may occur [5][7] - Investment strategies should focus on brands with high investment product ratios and strong design capabilities, as these are expected to perform well in the current market environment [7] - The report emphasizes the importance of brand development and product differentiation as key drivers for future growth in the gold and jewelry industry [4][7]
时尚高地以“新”促“兴”
Jing Ji Ri Bao· 2025-04-23 22:11
华海达(国际)服装交易中心举行的国潮国风服装秀活动现场。 (资料图片) 上上城国际面辅料交易中心"凯喜雅"门店内,负责人在展示新款真丝面料。 邹羽涵摄 一年之计在于春,又到服装换新季。深圳作为我国服装业最发达的城市之一,从早期的"三来一补"、贴牌生 产到如今成为原创品牌高地,积极发挥科技创新优势以"新"促"兴",努力推动"中国制造"向"中国设计""全球 时尚"跃升,持续为市场创造更多价值。 当前,服装市场已进入"换季"模式,商家们摩拳擦掌,积极迎战新赛季。记者走访深圳时尚街区以及服装市 场看到,服装门店展示的模特已换上季节新品,消费者和采购商拎着大大小小的购物袋,边走边逛,选购服 饰。 深圳作为我国服装业最发达的城市之一,原创服装品牌众多,产业链配套完备,规模效应显著。日前在意大 利举行的2025年深圳(龙华)·米兰双城时尚周活动,全方位展示了深圳与米兰两地的时尚产业创新成果。深 圳服装业的勃勃生机从何而来,又是如何以"新"促"兴"的? 自创品牌重设计 深圳服装行业起步于特区成立之初,崛起于对外加工出口。"早期互联网不发达,线上网购平台没有兴起,服 装批发和代加工业务活跃。"深圳市荔秀时装行业协会会长李芳表示 ...