Core Insights - The article discusses the emerging trend of "group broadcasting" (团播) in China's entertainment industry, highlighting its rapid growth and potential market size of 15 billion yuan by 2024 [5][6]. Group 1: Industry Overview - Group broadcasting initially referred to a vague concept of several individuals live streaming together, which has now evolved into a distinct format with fixed styles and content [4]. - The revenue of China's online performance industry, which includes live streaming and short videos, is projected to reach 212.64 billion yuan in 2024 [5]. - Group broadcasting has gained significant attention due to its ability to generate engaging content and revenue, exemplified by viral dances like the "sweeping leg dance" [6]. Group 2: Operational Dynamics - The operational model of group broadcasting involves meticulous preparation, including lighting, camera work, and choreography, often requiring three times the rehearsal time compared to dance practice [31]. - The live streaming sessions are designed to attract viewers through visually appealing performances, with a focus on aesthetics and emotional engagement [25][27]. - The transformation of viewers into paying fans is facilitated by interactive elements such as gift-giving and competitive voting mechanisms during live broadcasts [36][34]. Group 3: Audience Engagement - Audience engagement is driven by the emotional value derived from interactions with the broadcasters, creating a sense of connection that transcends traditional entertainment [51][52]. - The relationship between broadcasters and fans is often transactional, with emotional exchanges being commodified, leading to a complex dynamic where genuine feelings may be intertwined with financial transactions [58][63]. - Fans often express a desire for emotional support and connection, with broadcasters maintaining relationships through personalized interactions and gratitude for financial contributions [45][47]. Group 4: Market Trends - The market for group broadcasting is increasingly competitive, with a focus on attracting high-value fans who are willing to spend significantly on gifts and interactions [55]. - The industry is witnessing a shift towards idolization, with some MCNs adopting idol-like strategies to enhance their appeal and attract new fans [56]. - The emotional consumption patterns observed in group broadcasting reflect broader societal trends, where quick emotional gratification is becoming a dominant form of entertainment [62].