文章提要： 嘉亨家化的控制权变更是家族企业传承困境下的理性选择，也是快消供应链与美妆代工行业跨界融合的 一次有益尝试。曾本生的退出为公司引入了具备数字化基因与渠道优势的新控股股东，有望破解当前的 经营僵局；而拼便宜则通过入主嘉亨家化，获得了进入美妆日化生产领域的切入点，实现了供应链生态 的延伸。此次交易的最终价值，将取决于双方整合的深度与协同的实效。在消费复苏与供应链数字化转 型的大背景下，若能实现1+1>2的协同效应，嘉亨家化有望开启全新的发展周期，为行业跨界整合提供 可借鉴的范本。 另据消息，杭州拼便宜拟发起部分要约收购，以进一步巩固控制权。 第三方人士评论说：本次交易不仅终结了嘉亨家化短暂的"二代接班"过渡期，更标志着公司将迎来"快 消供应链平台+美妆代工"的跨界协同发展新阶段，为深陷业绩泥潭的企业注入新的发展变量。 据了解，此次公司控制权的变更并非偶然，而是嘉亨家化经营压力与家族传承困境共同作用的必然结 果。曾本生已经转移董事长职位，但并未交接管理权；二代子女接班公司后业绩持续恶化，成为压垮家 族传承模式的最后一根稻草。2025年前三季度，公司营收同比增长24.42%至8.6亿元，但归母净利润亏 损进 ...

Core Viewpoint - Jiaheng Jiahua's Q3 2025 financial report shows a significant revenue increase but a substantial net profit loss, indicating challenges in profitability despite higher sales [1][4]. Financial Performance - For the first three quarters of 2025, Jiaheng Jiahua reported revenue of 860 million yuan, a year-on-year increase of 24.42%, but a net profit loss of 29.5 million yuan, a decline of 1430.74% [1][4]. - In Q3 2025, the company achieved revenue of 346 million yuan, up 28.66% year-on-year, but net profit was only 2.63 million yuan, down 65.6% [4]. - The non-recurring net profit also worsened, from a loss of 0.92 million yuan in the same period last year to a loss of 30.68 million yuan this year [4]. Leadership Transition - The Q3 report is the first since the leadership transition to the second generation, with the founder's son, Zeng Huanbin, taking over key positions [2][3]. Historical Context - This year marks the highest revenue for Jiaheng Jiahua in the past five years, yet it is also the first year to report a net profit loss in the same period [10]. - The company has experienced a consistent decline in net profit over the years, with the current year's drop being the most severe [10]. Operational Challenges - The decline in net profit is attributed to changes in product sales structure, increased fixed costs, and rising management expenses due to business expansion efforts [10][11]. - The subsidiary, Huzhou Jiaheng, has been a recurring factor in the company's financial struggles, with cumulative losses reaching 139 million yuan since its inception [11][19]. Industry Comparison - The broader beauty OEM industry is facing challenges, with several companies reporting revenue declines and profit losses, indicating increased competition and cost pressures [20][25]. - Despite the difficulties, some leading companies like Qingsong Co. have managed to achieve revenue and profit growth through focused strategies [26][27].