文章提要： 嘉亨家化的控制权变更是家族企业传承困境下的理性选择，也是快消供应链与美妆代工行业跨界融合的 一次有益尝试。曾本生的退出为公司引入了具备数字化基因与渠道优势的新控股股东，有望破解当前的 经营僵局；而拼便宜则通过入主嘉亨家化，获得了进入美妆日化生产领域的切入点，实现了供应链生态 的延伸。此次交易的最终价值，将取决于双方整合的深度与协同的实效。在消费复苏与供应链数字化转 型的大背景下，若能实现1+1>2的协同效应，嘉亨家化有望开启全新的发展周期，为行业跨界整合提供 可借鉴的范本。 另据消息，杭州拼便宜拟发起部分要约收购，以进一步巩固控制权。 第三方人士评论说：本次交易不仅终结了嘉亨家化短暂的"二代接班"过渡期，更标志着公司将迎来"快 消供应链平台+美妆代工"的跨界协同发展新阶段，为深陷业绩泥潭的企业注入新的发展变量。 据了解，此次公司控制权的变更并非偶然，而是嘉亨家化经营压力与家族传承困境共同作用的必然结 果。曾本生已经转移董事长职位，但并未交接管理权；二代子女接班公司后业绩持续恶化，成为压垮家 族传承模式的最后一根稻草。2025年前三季度，公司营收同比增长24.42%至8.6亿元，但归母净利润亏 损进 ...

已经公布的展位图显示，本届"小进博"精心规划了两大特色展区 记者了解到，本次展览具体位置在国家会展中心（上海）3H馆和4.1H馆。已经公布的展位图显示，3H馆聚焦农食产品与医药保健两大核心领域： 农食产品板块涵盖蔬果农产品、肉类、乳制品、饮料酒类、休闲食品等品类；医药保健板块包含营养素补充剂、非处方药、医疗器械、适老产品 等。该馆特设医疗科普区，开展医疗公益服务、公共卫生知识普及及慢病防治科普活动，同时专设国别（地区）展团区域，集中展示加拿大、澳 大利亚、瑞士、意大利、蒙古等国家和地区的特色产品。 12月19日至21日，2025进博优品交易会（下称"小进博"）将在国家会展中心（上海）首次亮相。作为中国国际进口博览会的常态化延伸，这座"四 叶草"展馆将化身全球优品一站式消费平台，向包括大湾区在内的全国消费者敞开大门，让进博会的开放红利跨越地域直抵日常消费场景。 4.1H馆以消费品与汽车为核心，消费品涵盖美妆日化、健康护理、家电家居、服装服饰、潮玩玩具、体育用品、珠宝玉石等品类；汽车板块汇聚 新能源车、燃油车、经典车及各类汽车周边产品，展馆内专门规划5000平方米汽车及摩托车专区。其中，雷克萨斯全系推出多重购车优 ...

Core Insights - Cross-border e-commerce is becoming a crucial battleground for countries to seize new foreign trade opportunities, with Guangzhou emerging as a key player in this transformation [1][3] Group 1: Cross-Border E-commerce Initiatives - Guangzhou's "Cross-border E-commerce + Industrial Belt" initiative has successfully organized 11 high-density events this year, providing businesses with insights on international tariffs, platform operations, and logistics [1][2] - The initiative has attracted over 5,000 participating companies, offering hands-on training and one-on-one consultations to simplify complex cross-border regulations [2] Group 2: Global E-commerce Platforms - Major global e-commerce platforms are increasingly focusing on Guangzhou, with the city becoming a competitive hub for international giants like Coupang and Ozon Global [3] - The Guangzhou Municipal Bureau of Commerce has facilitated connections with nearly 25 leading platforms, targeting emerging markets in the Middle East and South America [3] Group 3: Customs and Logistics Innovations - Guangzhou has implemented a "dual pre-inspection" model at the Baiyun Airport Comprehensive Bonded Zone, enhancing customs efficiency and contributing to over 100 billion yuan in foreign trade growth in the first half of the year [4] - The city has established a comprehensive support system for cross-border e-commerce, including 24/7 customs services and expanded international flight routes [4] Group 4: Government Support and Ecosystem Development - The Guangzhou Municipal Bureau of Commerce is collaborating with customs, airports, and ports to strengthen the cross-border e-commerce ecosystem, aiming to enhance regulatory innovation and infrastructure support [5][6]