Core Insights - The beauty industry has shifted from the question of whether to go global to how to efficiently expand internationally, with emerging markets becoming critical battlegrounds for Chinese beauty brands [3][4] - The 2025 Cross-Border E-commerce Conference will focus on "Emerging Markets: Full-Chain Breakthrough," gathering key players from regions like Southeast Asia, the Middle East, Latin America, and Russia to share actionable strategies for global expansion [1][4] Emerging Markets - Emerging markets are seen as the "second growth curve" for Chinese beauty brands, with Southeast Asia's population of 670 million and a beauty penetration rate below 20%, indicating significant growth potential [2][3] - The Middle East, particularly Saudi Arabia and the UAE, has a high GDP per capita exceeding $30,000, with beauty consumption prices 2-3 times higher than in China, creating lucrative opportunities [3] - Latin America, especially Brazil and Mexico, benefits from improved cross-border e-commerce infrastructure, presenting a "high growth, low competition" scenario [3] - The market share of Chinese beauty brands in Russia and Central Asia has increased from 5% in 2020 to 18% in 2024, leveraging logistics advantages [3] Challenges in Emerging Markets - High returns in emerging markets come with high barriers, including cultural differences, fragmented local channels, and regulatory compliance challenges [3][4] - Brands often face difficulties due to aesthetic preference mismatches, local market complexities, and hidden barriers like halal certification in the Middle East and ingredient claim restrictions in Latin America [3][4] Conference Structure - The conference will feature specialized sessions focusing on different regions, inviting local platforms, service providers, and brand representatives to share real-world case studies and data [5][6] - Each session will address specific regional challenges and strategies, such as platform advantages in Russia, cultural resonance in the Middle East, localization in Southeast Asia, and brand value evolution in Latin America [7][8][15] Regulatory Compliance - The conference will also include a session on overseas regulations, highlighting the importance of understanding local compliance requirements, such as the EU's CPNP registration and the FDA's efficacy claims standards [17] MCN Collaboration - A dedicated session will focus on connecting brands with MCN (Multi-Channel Network) agencies to enhance local content production and improve traffic acquisition efficiency [18][19] - This collaboration aims to bridge the gap between Chinese supply chain advantages and overseas consumer demands, emphasizing localized storytelling [19] Event Details - The 2025 Cross-Border E-commerce Conference will take place from July 3-5 at the Guangzhou Airport Expo Center, showcasing the global growth of Chinese beauty brands [20]