《办法》界定陕西老字号及所属企业的认定条件，兼顾历史传承与创新发展。其中，陕西老字号须 满足创立40年以上、主营业务连续经营20年以上、承载陕西地域文化特征等条件，兼具经济与文化价 值，在行业内具有示范引领性。 12月22日，记者从省商务厅获悉：为促进陕西老字号传承创新与高质量发展，充分发挥其在商贸流 通、消费促进、品牌建设、文化传承等方面的示范引领作用，省商务厅、省文化和旅游厅、省市场监督 管理局、省文物局、省知识产权局等5部门日前联合印发《陕西老字号认定管理办法》。 《办法》明确陕西老字号认定条件与程序、权利与义务、动态管理要求及标识牌匾使用规范等，是 对原有暂行办法的全面升级完善，标志着陕西老字号认定与管理工作进入规范化、体系化新阶段。 《办法》对陕西老字号企业的权利与义务作出明确规定。企业可在产品包装、宣传推广等合法合规 场景规范使用陕西老字号标识，享受促进老字号发展、技改、品牌的相关支持政策，参加各级政府组织 的经贸交流与推广活动。 "为维护陕西老字号品牌信誉，加强对老字号标识和牌匾的管理，《办法》配套出台标识和牌匾使 用规定，明确标识权属及规范。企业须严格按照标准规范使用。"省商务厅相关负责人说。 ...

Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo has officially started its preparation, aiming to attract over 400 exhibitors and over 100,000 visitors [1][5] - The expo will take place from September 12-14 in Guangzhou, with a total exhibition area of 20,000 square meters [5] - The theme of the expo is "New Momentum for Old Brands, New Experience in the Greater Bay Area," focusing on cultural inheritance and innovation of old brands [5] Group 2 - The Guangdong Old Brand Association has announced two major initiatives for this year: collecting "Top Ten Cases of Innovation" for old brands and launching a "Yue Hand Gift" brand collection to integrate various product categories [4][5] - The integration of the Greater Bay Area is expected to provide new opportunities for the development of old brands, with plans to establish a revitalization fund and a platform for efficient brand and capital connection [5] - The expo aims to promote the cultural transmission and innovative development of old brand products, leveraging the cultural advantages of the Guangdong-Hong Kong-Macao region [5]