Core Viewpoint - The implementation of the "Management Measures for the Recognition of Shaanxi Time-honored Brands" aims to promote the inheritance, innovation, and high-quality development of Shaanxi's time-honored brands, enhancing their role in commerce, consumption, brand building, and cultural transmission [1][2] Group 1: Recognition and Management - The new measures provide a comprehensive upgrade to the previous interim regulations, marking a new phase of standardized and systematic management for Shaanxi time-honored brands [1] - The recognition criteria for Shaanxi time-honored brands include being established for over 40 years, continuous operation in the main business for over 20 years, and embodying the cultural characteristics of Shaanxi [1] - The recognition process follows principles of voluntary application, self-creation, selection of the best, and dynamic management, with evaluations conducted every three years [1] Group 2: Rights and Obligations - The measures clearly outline the rights and obligations of recognized time-honored brands, allowing them to use the Shaanxi time-honored brand logo in legal and compliant scenarios such as product packaging and promotional activities [1] - Recognized brands will benefit from support policies aimed at promoting their development, technological upgrades, and branding, as well as participation in government-organized trade and promotional activities [1]

Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo has officially started its preparation, aiming to attract over 400 exhibitors and over 100,000 visitors [1][5] - The expo will take place from September 12-14 in Guangzhou, with a total exhibition area of 20,000 square meters [5] - The theme of the expo is "New Momentum for Old Brands, New Experience in the Greater Bay Area," focusing on cultural inheritance and innovation of old brands [5] Group 2 - The Guangdong Old Brand Association has announced two major initiatives for this year: collecting "Top Ten Cases of Innovation" for old brands and launching a "Yue Hand Gift" brand collection to integrate various product categories [4][5] - The integration of the Greater Bay Area is expected to provide new opportunities for the development of old brands, with plans to establish a revitalization fund and a platform for efficient brand and capital connection [5] - The expo aims to promote the cultural transmission and innovative development of old brand products, leveraging the cultural advantages of the Guangdong-Hong Kong-Macao region [5]