马年春晚堪称又一次全民狂欢的盛宴！裸眼3D魔术、智能机器人黑科技加持，8K超高清直播搭配沉浸 式舞美，承包了除夕夜所有话题度，成为亿万观众必看的团圆仪式感担当。不过大家沉浸于绚丽的节目 效果时，有没有注意到魔术环节的背景墙旁、春晚主舞台的咖啡角？那抹低调却醒目的品牌标识—— DM CAFE——这个成立仅两年的品牌，成为首个登陆春晚的高端咖啡品牌。能连续跻身这一国民级文 化IP的舞台，与众多大牌同台竞技，绝非易事，当同行还在低价内卷中挣扎，而DM CAFE能抓住春晚 的曝光契机，再次印证了其差异化路径的正确性，其背后的商业逻辑，更是解码中国咖啡行业未来走向 的关键。今天我们就一起来扒一扒它的故事，揭秘其背后的实力，拆解它借春晚东风崛起的商业逻辑， 读懂咖啡赛道的资本新风口。 增长见顶与内卷加剧，如何走出破局第三条路？ 中国咖啡市场仍在增长，但红利已告别普惠时代。中国咖啡市场人均消费量虽逐年提升，却远低于全球 平均水平，增长空间可观但行业困局凸显：连锁品牌呈现"一超多强"格局，瑞幸以3万+门店领跑，库 迪、幸运咖主打极致低价，9.9元甚至6元咖啡遍地开花，多数品牌陷入"低价换量不盈利"困境；2025年 前10月， ...

"最长春节假期"进入尾声。回望马年春节，神州大地处处洋溢着节日的喜庆，涌动着消费的热潮。 烟火升腾处，信心生长时。春节历来是观察中国经济的重要窗口，而今年这扇窗透出的光格外动人。这 些平凡瞬间汇聚成这个春节温暖的人间烟火，也映照出中国经济发展的深厚底气。 对于拥有14亿人口的大国而言，每一张年货清单，都是一个小家庭的幸福注脚，每一次消费选择，都在 悄然勾勒着中国超大规模市场的未来轮廓。当亿万家庭的"小确幸"，汇聚成国家发展的"大浪潮"，我们 有理由相信，这个春天播下的种子，必将在未来的日子里生根发芽、开花结果，为中国经济注入持久澎 湃的动力。 在中华文化里，马是刚健雄壮、自强不息的象征，昭示着行稳致远、兴旺发达。今天，中国经济 的"马"力，已不仅仅是量的增长，更是质的奔腾。新的一年，"马"力全开，向前飞驰，一个更加美好的 未来值得我们期许。 图源：视觉中国 来源：北京日报客户端 看电影——截至2月22日，春节档电影总票房（含预售）突破50亿元，连续8年观影人次破亿。系列IP与 原创新作同台亮相，特效技术与视听表达升级不断，为亿万观众带来新体验。"飞驰"的光影、跃动的票 房，映照团圆喜庆的中国年，也为全年文化消 ...

（来源：邯郸网络广播电视台） 转自：邯郸网络广播电视台 邯郸，三千年古都，文脉绵长。从成语典故里的东方智慧，到太极招式中的阴阳之道，这座古都的文化底蕴，始终在岁月中流淌，更在时代里 新生。 邯郸，这座拥有三千年建城史的古都，坐拥太极文化这一世界级文化IP，杨氏、武氏太极拳便发源于此，并成功列入人类非物质文化遗产代表 作名录。 自2024年以来，我市高度重视文旅产业发展，将"成语之都、太极之乡"两张名片作为核心城市IP着力打造。成语博物馆与太极文化交流中心相 继启幕，一文一武、相得益彰，成为邯郸锚定"成语之都、太极之乡"城市IP、推动双IP协同发展的关键落子，为全市高质量发展插上文化赋能 的翅膀。 游客在邯郸市太极文化交流中心参观。 作为邯郸深耕"太极之乡"特色IP、推进文化强市建设的标杆工程，太极文化交流中心以"太极+"为融合路径，精心布局文化展示、商业体验、 康养产业、疗愈酒店四大板块，打造出动静相宜、古今交融、养娱共生的沉浸式文化体验新生态。 太极文化交流中心并非单一的文化展示空间，而是与邯郸成语文化IP形成双向赋能。太极文化交流中心以七层特色空间和东西两翼构建起完整 的太极文化体验生态，从太极文化溯源展 ...

Core Viewpoint - The Sichuan provincial tax authority is enhancing its tax services to support local enterprises in their international expansion and to attract foreign investment, aligning with the "Belt and Road" initiative and the province's strategic goals for open development [1][2]. Group 1: Support for Local Enterprises - Sichuan's tax department has created the "Tax Road Pass · Inclusive Service" brand to provide comprehensive tax support for local companies venturing abroad, addressing the complexities of cross-border taxation [2][3]. - The implementation of a paperless export tax refund process has significantly improved efficiency, reducing the average processing time for normal refunds to within 3 working days, with over 1,030.87 billion yuan in refunds processed since the start of the 14th Five-Year Plan [2]. - For example, Sichuan Huayi Tea Co. benefited from a timely export tax refund of 270,000 yuan, which alleviated financial pressure during market fluctuations, and has received a total of 949.22 million yuan in refunds since 2021 [2]. Group 2: Risk Management and Compliance - The tax authority is focusing on providing tailored services to different types of enterprises, ensuring that tax benefits are effectively communicated and implemented through a direct connection mechanism [3]. - A comprehensive list of key foreign-related enterprises is maintained to facilitate the targeted delivery of tax incentives, enhancing the certainty of international tax services for businesses [3]. Group 3: Attracting Foreign Investment - Sichuan has become a leading province for foreign investment in central and western China, supported by effective tax incentive policies that have been successfully implemented [4]. - For instance, Jeff Microelectronics (Sichuan) Co., Ltd. has benefited from nearly 15 million yuan in tax incentives during the 14th Five-Year Plan, which has allowed the company to invest more in R&D and production [4]. - The tax department has established specialized teams to assist high-tech foreign enterprises, enhancing service quality and helping them mitigate cross-border tax risks [4]. Group 4: Enhancing Consumption and Tax Refund Services - The Sichuan tax authority is improving tax refund services to support the construction of international consumer centers, expanding the scope of departure tax refunds and enhancing the overall experience for consumers [6][7]. - The number of departure tax refund stores has reached nearly 700, with a focus on popular shopping areas and tourist attractions, ranking fourth in the country for sales volume of tax refund goods [6]. - The introduction of a "buy and refund" service model has streamlined the refund process, with over 200 stores now participating in this initiative, contributing to a significant increase in inbound tourism and consumption [7].

活动现场暖意融融，书法家们挥毫泼墨，红底金字的春联、福字跃然纸上，墨香萦绕间，读者们排队领 取这份独特的"文化年货"，欢声笑语不断。孩子们手持集章卡，认真参与年俗礼仪问答、文学知识闯关 等互动任务，解锁精致的马文化主题印章，方寸印章间尽显马年祥瑞。各门店全场好物享折扣，图书、 文创等年货一应俱全，成为市民采购年货的新选择。 （来源：内蒙古日报） 转自：内蒙古日报 本报2月8日讯 （记者 于欣莉）新春将至，年味渐浓。从2月4日开始，呼和浩特市腾飞路、金游城、摩 尔城三家新华书店陆续开启"书香伴你过大年"第六届年货节，将墨香与年味相融，打造集年货集采、民 俗互动、文化体验于一体的沉浸式盛宴，为青城读者送上一场有温度、有质感的马年新春狂欢。 "带着孩子来逛书店，既能挑年货，又能体验传统年俗，还能集马文化印章，孩子玩得特别开心！"带着 女儿参与活动的呼和浩特市民王女士笑着说。腾飞路新华书店还为进店消费的读者准备了每日惊喜抽 奖，当日30位以上读者进群即可开启，让年味多了一份惊喜。 墨香藏年味，书香伴新春。此次年货节将传统文化与新春氛围深度融合，让读者在逛书店、购年货、品 年味的过程中，感受中华优秀传统文化的魅力，在温 ...

互动游戏。 "带着孩子来逛书店，既能挑年货，又能体验传统年俗，还能收集马文化印章，孩子玩得特别开心！"带 着女儿参与活动的呼和浩特市民王女士笑着说。腾飞路新华书店还为进店消费读者准备了每日惊喜抽 奖，当日30位以上读者进群即可开启，让年味多了一份惊喜。 写春联。 转自：草原云 新春将至，年味愈浓。2月4日起，呼和浩特市腾飞路、金游城、摩尔城三家新华书店开启"书香伴你过 大年"第六届年货节，将墨香与年味相融，打造集年货集采、民俗互动、文化体验于一体的沉浸式盛 宴，为青城读者送上一场有温度、有质感的马年新春狂欢，活动将持续至2月14日。 集印章。 活动现场暖意融融，非遗书法家挥毫泼墨，红底金字的春联、福字跃然纸上，墨香萦绕间，读者们排队 领取这份独特的"文化年货"，欢声笑语不断。孩子们手持集章卡，认真参与年俗礼仪问答、文学知识闯 关等互动任务，解锁精致的马文化主题印章，方寸印章间尽显马年祥瑞。各门店全场好物享折扣，图 书、文创等年货一应俱全，成为市民采购年货的新选择。 墨香藏年味，书香伴新春。此次年货节将传统文化与新春氛围深度融合，让读者在逛书店、购年货、品 年味的过程中，感受传统文化的魅力，在温馨陪伴中度过一个 ...

Core Insights - The article emphasizes the urgent need to expand domestic demand in the context of economic recovery, highlighting the success of non-traditional tourist attractions like Pang Donglai and Mixue Ice City in redefining the concept of cultural tourism [1][18] Group 1: Performance of Non-Traditional Attractions - Pang Donglai achieved a staggering visitor count of nearly 1.5 million during the 2026 New Year's holiday, surpassing the total visitors of the top five traditional tourist attractions in Henan [4][21] - The visitor count in Xuchang increased from over 400,000 during the 2023 New Year holiday to nearly 2 million in 2024, with tourism revenue rising from under 100 million to over 1.3 billion [4][21] - Pang Donglai's seven stores alone attracted close to 1 million visitors, showcasing its significant impact on local tourism [4][21] Group 2: Changing Consumer Behavior - The success of Pang Donglai indicates a shift in consumer mindset, where shopping experiences are now viewed as tourist attractions, reflecting a trend towards immersive commercial experiences [6][23] - Visitors are increasingly willing to travel to non-traditional sites for unique experiences, such as exclusive beverages and cultural products, rather than just for sightseeing [8][25] Group 3: Lessons for Cultural Tourism Development - The rise of Pang Donglai and Mixue Ice City illustrates the importance of moving away from reliance on ticket sales, as traditional ticket-based revenue models are becoming less effective due to market saturation [13][30] - Tourists are now more inclined to pay for experiences and emotions rather than just for entry to attractions, indicating a need for cultural tourism to evolve [13][30] - Mixue Ice City is also venturing into cultural tourism with initiatives like factory tours and themed stores, further blurring the lines between retail and tourism [11][28] Group 4: Cultural Integration and Accessibility - Mixue Ice City has successfully integrated cultural elements into its offerings, making cultural products more accessible and appealing to younger consumers [15][32] - The article argues that cultural heritage should be brought into everyday life rather than confined to ticketed exhibitions, promoting a more inclusive approach to cultural tourism [16][33] - The success of these non-traditional attractions serves as a valuable lesson for traditional tourist sites, emphasizing the need for innovation and adaptability in the cultural tourism sector [17][33]

Core Insights - The core focus of the article is the strategic direction of the KTV chain brand Xingjuhui, which aims to enhance its business model through AI integration, retail cross-industry ventures, and international expansion. Group 1: AI Empowerment - Xingjuhui plans to introduce an AI system into its KTV entertainment process, featuring an AI smart scoring system, AI sound correction, and AI song recommendation [1] - The company will also implement three engaging gameplay features: cross-room PK competitions, red envelope challenge contests, and a singing king competition [1] Group 2: Retail Cross-Industry - Xingjuhui will launch customized snacks, cultural and creative products, and trendy merchandise, integrating retail with entertainment to create a "experience-driven + retail monetization" business loop [1] Group 3: Global Expansion Strategy - The company has initiated the "Xing Tuo Global" strategy to accelerate its international presence, having successfully opened its first overseas store in Shibuya, Tokyo [1] - Xingjuhui is expanding into markets in Hong Kong, Melbourne, and Southeast Asia, with plans to open 300 stores internationally over the next three years [1] - Currently, Xingjuhui operates over 1,000 stores across more than 140 cities in China [2]

Group 1 - The report indicates that factory intelligence in China is showing a regional pattern of "East High, Central Fast, West Broad" [1] - The eastern region (Guangdong, Zhejiang, Jiangsu) is leading the digitalization process, transitioning from a manufacturing hub to a demand digestion center [1] - The central region (Henan, Anhui, Hubei, Hunan, Jiangxi) is experiencing the fastest digitalization growth, with a concentration of "specialized, refined, distinctive, and innovative" enterprises [1] Group 2 - The western region (Sichuan, Chongqing, Shaanxi) is expanding the breadth of digitalization, leveraging AI to enter niche markets with unique product categories [1] - Current market orders are increasingly concentrating on high-quality industrial belts that offer efficiency advantages and reliable delivery capabilities [1] - Yiwu is effectively handling a large volume of fragmented orders through data-driven product selection, intelligent production scheduling, and flexible response capabilities [1] Group 3 - Factories are shifting from being mere manufacturers to brand owners, with the rise of self-owned brands becoming a new highlight [1] - Small and medium-sized factories are connecting directly with global buyers through AI, while high-value manufacturing is gradually migrating to the central and western regions [1] - Source factories are transitioning from traditional models reliant on experience and scale to user-centered, AI-driven intelligent operating systems [1]

Core Viewpoint - The "Grassland New Year Goods Fair" in Xilin Gol League's Xilinhot City offers a festive experience combining local customs, sales, and performances, attracting significant participation from both merchants and visitors [3][4]. Group 1: Event Overview - The event features over 70 unique stalls and attracts more than 80 merchants, showcasing a wide variety of products including local agricultural specialties like "Xilin Gol lamb" and "Xilin Gol cheese" [3]. - The fair includes various intangible cultural heritage crafts such as felt embroidery and paper-cutting, along with New Year-themed items like zodiac mascots and couplets [3]. Group 2: Visitor Experience - Visitors express satisfaction with the diverse product offerings and affordable prices, highlighting the opportunity to enjoy cultural performances while shopping [4]. - Merchants report a positive experience, with one vendor noting the successful sales of small items like zodiac mascots and couplets, as well as receiving numerous orders [4]. Group 3: Economic Incentives - To stimulate consumer spending, Xilinhot City has launched the "Cloud Tour Xilinhot" app, distributing a total of 2 million yuan in special vouchers for the fair, allowing residents to redeem discounts at participating merchants [4]. - The fair is set to continue until the end of February, enhancing the festive atmosphere and encouraging local consumption [4].