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银发经济:应对老龄化的“必答题”与激活内需的“新引擎”
Jing Ji Guan Cha Bao· 2025-07-17 14:33
Core Viewpoint - The silver economy in China is experiencing significant growth, driven by an aging population, diverse consumer demands, and advancements in digital technology, positioning it as a crucial sector for economic development and internal demand stimulation [1][5]. Supply Side Summary - The supply of elderly care services is diversifying, with notable growth in sales revenue for various services: elderly care for disabled individuals increased by 40.9%, home care services by 14.1%, and social care services by 8.8%, all surpassing the national service industry average growth rates [2]. - The number of entities engaged in the production of silver products grew by 14.1%, with sales revenue for elderly fitness equipment, rehabilitation aids, and nutritional health products increasing by 14.7%, 12.1%, and 6.9% respectively, also exceeding the average growth rates of the manufacturing sector [2]. Demand Side Summary - The consumption potential of the elderly demographic is substantial, with three core drivers identified: essential needs, health, and self-enjoyment. Revenue from community care services grew by 30.4%, institutional care by 22.6%, and home care by 18% [3]. - Health-related consumption is particularly strong, with sales of mobility aids, nutritional products, and health monitoring devices increasing by 32.2%, 30.1%, and 7.5% respectively, indicating a shift towards proactive health management [3]. - Cultural and entertainment spending is also on the rise, with revenues from elderly tourism, health services, and cultural activities growing by 26.2%, 23.9%, and 20.7% respectively, reflecting a transition from mere survival to enjoyment in later life [3]. Trend Summary - The integration of digital technologies such as 5G, AI, big data, and IoT is becoming a new direction for the silver economy, with a 16.9% increase in spending on information technology services by silver economy enterprises and significant growth in smart elderly care technology and wearable devices [3]. - The rapid growth in service supply is closely linked to the increasing proportion of elderly individuals in the population, with a notable characteristic being that over 80% of the elderly are under 80 years old, indicating a healthier aging demographic [4]. Economic Implications - The development of the silver economy is seen as a necessary response to population aging and a new engine for stimulating internal demand, emphasizing the need for optimized elderly product services, innovative consumption scenarios, and a robust industrial ecosystem to support quality consumption and economic growth [5].