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脱发90后撑起一个IPO
3 6 Ke· 2025-11-23 08:19
Core Viewpoint - The hair loss treatment market in China is rapidly growing, with Mandis International preparing for an IPO, highlighting the increasing demand for hair loss solutions among the younger population [1][10]. Company Overview - Mandis International, originally founded as a pharmaceutical company in 2001, gained market traction with its minoxidil solution and has been a leader in the hair loss treatment sector for the past decade [2][4]. - The company was acquired by 3SBio in 2015, which has since expanded its portfolio and market presence [3][4]. Market Potential - Over 330 million people in China suffer from hair loss, with more than 60% of them being under 35 years old, indicating a significant market opportunity [1][10]. - The market for hair loss treatments is projected to be worth hundreds of billions, with major cities like Beijing, Shanghai, Guangzhou, and Shenzhen being the top markets [1][10]. Financial Performance - Mandis International reported revenues of 982 million RMB in 2022, with projections of 1.23 billion RMB in 2023 and 1.45 billion RMB in 2024, reflecting a compound annual growth rate (CAGR) of 21.7% [6][8]. - The gross profit margins have remained high, with figures of 80.3% in 2022, 82.0% in 2023, and 82.7% in 2024 [6]. Product Portfolio - The company's product lineup includes first-generation 5% minoxidil solution, second-generation minoxidil foam, and various anti-hair loss shampoos, holding a market share of 57% and 71% in the domestic hair loss and minoxidil markets, respectively [4][7]. - The revenue from the Mandis® series products accounts for over 90% of total income, with the minoxidil foam's revenue share increasing significantly from 10.6% in the first half of 2024 to 38.7% in the same period of 2025 [7][8]. Competitive Landscape - The hair loss treatment market is becoming increasingly competitive, with rising customer acquisition costs and price reductions impacting profit margins [9]. - The company faces risks from competitors who may develop or commercialize products more successfully, potentially hindering growth targets [9]. Distribution Channels - Mandis International primarily sells through third-party distributors to hospitals and pharmacies, although the number of distributors has decreased from 220 in 2022 to 106 recently, indicating potential customer attrition risks [9]. Industry Trends - The hair loss treatment industry is witnessing a surge in interest, with various brands entering the market and a growing ecosystem of products ranging from shampoos to hair transplants [10][11]. - The increasing prevalence of hair loss among younger demographics is driving demand for effective treatments, with social media playing a significant role in spreading awareness and sharing experiences [10][11].