Core Viewpoint - The development of the Hanzhong rattan weaving industry, particularly through the efforts of Xi'an Liangshun Craft Industry Co., Ltd., showcases the successful integration of traditional craftsmanship with modern e-commerce, leading to significant economic benefits for the local community [1][2][3] Group 1: Company Overview - Xi'an Liangshun Craft Industry Co., Ltd. has seen its e-commerce sales account for 70% of total sales, with products being sold nationwide and to regions such as Central Asia and Europe [1] - The company has established a "Master Studio" led by intangible cultural heritage representatives and collaborated with universities for product innovation, resulting in over 10 national patents [2] Group 2: Economic Impact - The rattan weaving industry in Huangguan Town has created over 6,500 jobs, with 738 relocated individuals achieving employment close to home, leading to an average income increase of over 20,000 yuan per person [3] - Three leading rattan weaving enterprises in the area have an annual output value exceeding 168 million yuan, with products exported to Europe, Southeast Asia, and other regions [3] Group 3: Cultural and Community Development - Hanzhong's efforts to protect and innovate traditional crafts have led to the inclusion of Hanzhong rattan weaving in UNESCO's Asia-Pacific Intangible Cultural Heritage International Training Center case database [2] - The local government aims to promote the deep integration of agriculture, culture, and tourism, enhancing brand development and fostering an innovative entrepreneurial environment [3]