Core Insights - The article highlights the significant impact of the "Double Eleven" e-commerce event on rural industries in Qilu, showcasing how online platforms are transforming rural development and boosting local economies [1][6]. E-commerce Growth in Rural Areas - In Ningyang County, the local e-commerce surge during "Double Eleven" saw a network retail sales increase of over 20% year-on-year, with agricultural products performing exceptionally well [3][5]. - The local e-commerce company, Weike Fresh Drinks, reported a 100% increase in sales during the event, with daily orders reaching over 1,500 [3]. Employment Opportunities Created - E-commerce has generated new employment opportunities in rural areas, allowing residents to work locally while earning competitive wages. For instance, a welder in a local factory earns over 10,000 yuan per month [5][6]. - The local furniture factory has expanded its workforce to include over 800 individuals from surrounding villages, providing them with income opportunities [5]. Government Support and Training - The growth of rural e-commerce is supported by government initiatives, including free training programs that cover various aspects of online business operations, benefiting over 2,500 individuals this year [5][6]. - The training aims to address the challenges faced by rural enterprises in accessing online markets [5]. Diverse Product Offerings - Various local businesses, such as the Xipo Po Cake Shop, have successfully transitioned to e-commerce, expanding their product lines and achieving monthly sales of over 600,000 yuan during peak seasons [5][6]. - The cotton clothing industry in Dongchangfu District is projected to exceed 1 billion yuan in output value in 2024, with products being exported to countries like Greece, Poland, Japan, and South Korea [6]. Community Engagement and Marketing - Local leaders, such as village heads, are actively engaging in live-streaming to promote agricultural products, enhancing visibility and sales [7][8]. - The integration of traditional and modern marketing methods is helping rural areas connect with broader markets, showcasing local culture and products [7].

Core Viewpoint - The development of the Hanzhong rattan weaving industry, particularly through the efforts of Xi'an Liangshun Craft Industry Co., Ltd., showcases the successful integration of traditional craftsmanship with modern e-commerce, leading to significant economic benefits for the local community [1][2][3] Group 1: Company Overview - Xi'an Liangshun Craft Industry Co., Ltd. has seen its e-commerce sales account for 70% of total sales, with products being sold nationwide and to regions such as Central Asia and Europe [1] - The company has established a "Master Studio" led by intangible cultural heritage representatives and collaborated with universities for product innovation, resulting in over 10 national patents [2] Group 2: Economic Impact - The rattan weaving industry in Huangguan Town has created over 6,500 jobs, with 738 relocated individuals achieving employment close to home, leading to an average income increase of over 20,000 yuan per person [3] - Three leading rattan weaving enterprises in the area have an annual output value exceeding 168 million yuan, with products exported to Europe, Southeast Asia, and other regions [3] Group 3: Cultural and Community Development - Hanzhong's efforts to protect and innovate traditional crafts have led to the inclusion of Hanzhong rattan weaving in UNESCO's Asia-Pacific Intangible Cultural Heritage International Training Center case database [2] - The local government aims to promote the deep integration of agriculture, culture, and tourism, enhancing brand development and fostering an innovative entrepreneurial environment [3]