Core Insights - The Chinese health supplement industry is experiencing robust growth driven by economic improvement, increased health awareness, and an aging population, with the market expected to reach 260.2 billion yuan by 2024, ranking second globally and growing at a rate of 6% thereafter [1][5][21]. Market Demand - The primary consumer groups for health supplements are the elderly and those in sub-health conditions, with over 230 million elderly individuals and more than 568 million sub-healthy individuals in China [1][22]. - The domestic health supplement industry has a gross profit margin of approximately 30-40%, with leading brands like Tongrentang achieving margins of 60-70% [1][5]. Competitive Landscape - There are over 8.2 million companies in the health supplement sector, with 1.837 million new companies registered in 2024, and over 32,882 products registered or filed, of which 99.05% are domestic [1][10]. - The market is characterized by low concentration, with leading brands such as Tongrentang, Amway, and others dominating the top positions, while e-commerce has become the primary sales channel, accounting for 42% market share on platforms like Taobao/Tmall [1][10][11]. Consumer Behavior - Middle-aged individuals are the main consumers, with a noticeable trend of younger and more diverse online users. Consumers are becoming more rational, focusing on product functions and ingredients, with a preference for innovative forms and mid-to-high-end products priced between 500-1000 yuan [2][5][10]. - The purchasing motivation is often driven by recommendations from others, and there is a growing preference for products that taste good [2][5]. Policy Environment - The government is continuously regulating the market, with multiple policies expected to be introduced by 2025 to optimize approvals and standardize labeling, providing guidance for industry development [2][5][18].

Group 1 - The first selection event of the Chengdu Silver-haired Private Domain E-commerce Industrial Park was held, featuring over 200 companies showcasing products related to health, daily necessities, and cultural entertainment [2] - Products that cater to the health needs of the elderly, such as Five Red Cake and propolis, as well as practical home medical devices like smart blood pressure monitors and blood glucose meters, attracted significant attention from channel merchants [2] - The event facilitated strong business connections, with companies expressing confidence in the potential of private domain e-commerce in the silver-haired market [2] Group 2 - The "Wenjiang-made" silver-haired products, such as Eight Treasure Powder and Five Red Cake, combine traditional health wisdom with modern craftsmanship, appealing to the elderly demographic [3] - Wenjiang is actively developing the silver-haired economy by establishing smart manufacturing zones, quality consumption areas, and health service zones, focusing on industries like rehabilitation aids and silver-haired food [3] - The Chengdu Silver-haired Private Domain E-commerce Industrial Park aims to create a comprehensive ecosystem for elderly product development, e-commerce incubation, brand promotion, and consumer services [3]

Core Viewpoint - The importance of bees as vital pollinators for 75% of global crops is emphasized, highlighting their role in food security and biodiversity [2][15]. Group 1: Bee Culture and Education - The establishment of the Bee Museum by Beijing Zhifengtang Health Technology Co., Ltd. aims to promote bee culture and educate the public about the significance of bees [3][4]. - The founder expresses a deep emotional connection to bees and advocates for the dissemination of their values, such as unity, bravery, diligence, and dedication [3][4]. Group 2: Sustainable Beekeeping Practices - The company promotes a "half for the bees, half for the harvest" philosophy, advocating for sustainable honey extraction practices that prioritize bee health [6][10]. - The founder highlights the negative impact of over-extraction on bee populations, leading to stress and health issues among bees [6][11]. - A new initiative was launched to establish a "bee-friendly honey product standard" to ensure natural, sustainable, and traceable quality in the industry [9]. Group 3: Product Innovation - The company has introduced a new product line called "Flower Fruit Honey," which combines 80% natural honey with 20% fruit essence, targeting children's dietary needs and promoting nutritional benefits [14][15]. - The founder envisions expanding into the honey beverage market to further enhance public awareness and appreciation of honey [14].

Core Points - The main theme of World Bee Day 2023 in China is "Close to Bees," emphasizing the ecological value of bees and promoting sustainable development [1][3] - China is a leading beekeeping country, with the number of bee colonies increasing from 8.1 million in 2004 to 9.49 million in 2023, representing about 10% of the world's total [2] - The bee industry significantly contributes to agricultural productivity, with global bee pollination adding over $150 billion annually, and in China, it boosts agricultural income by over 300 billion yuan [2] - The bee products market in China is rapidly growing, with honey production and exports leading globally, and in 2024, honey products are expected to be exported to over 60 countries [2] - Approximately 300,000 families in China rely on beekeeping as their primary source of income, playing a crucial role in rural revitalization [2] - The market for bee products is becoming increasingly segmented, with rising consumer demand for diverse products such as royal jelly, bee pollen, propolis, and related health and beauty items [2] Industry Initiatives - The celebration of World Bee Day aims to raise awareness about protecting bee habitats, reducing pesticide use, and planting bee-friendly plants in urban areas [3] - The event is organized by the China Bee Products Association, highlighting the importance of collaboration across society to create a harmonious ecosystem for bees and humans [3]

中国农业科学院蜜蜂研究所资源昆虫产品加工与功能评价团队执行首席 方小明博士 中国保健协会副理事长 周邦勇先生 中国保健协会副理事长周邦勇先生首先从行业协会角度阐述了科技创新和科普对于全面推进健康中国建 设的重要意义。周理事长指出，科技成果转化成产品力，是企业发展的支撑和动能；而科普创新则改变 国人对健康的认知，让更多人感受科技带来的信心感、获得感，健康行业的未来发展要在这"两科"领域 持续发力。 随着国内外消费市场的持续升级与结构变革，中国蜂产业正经历从规模驱动向价值创造的关键转型期。 作为大健康产业的核心构成单元，蜂产业的提质增效不仅关系到产业的科技化进程，更直接牵动着全民 健康战略的实施成效。 5月18日由中宏生物主办的"乘「蜂」而上 共「健」未来"蜂产业高质量发展论坛暨中宏第27届蜂胶文化 节在北京会议中心圆满落幕，大会行业论坛环节，邀请中国保健协会副理事长周邦勇先生、中国农业科 学院蜜蜂研究所方小明博士、中粮集团中国土畜副总经理孙强先生、中宏生物总经理孙磊先生四位大健 康行业深度参与者，围绕蜂产业三大核心命题：需求升级如何重塑产业基因？科技创新怎样重构价值 链？社会责任共同体又将如何赋能全民健康？进行 ...