值得一提的是，"温江造"银发产品表现亮眼。四川想真企业有限公司的八珍粉、七白粉、五红糕等产品 融合传统养生智慧与现代工艺，深受老年群体喜爱；印有老温江手绘图案的肥儿粉包装充满怀旧情怀， 现场开启的糖醋蒜玻璃罐飘散出酸甜香气，吸引众多渠道商驻足品鉴。 活动现场。温江区委宣传部供图 据了解，近年来温江积极抢滩银发经济新蓝海，全力建设银发经济智能制造区、品质消费区、康养服务 区，发展康复辅具、银发食品、细胞治疗和抗衰医美等产业，推动"康养+金融+旅游+医疗"融合发展。 依托成都银发私域电商产业园，当地正加快构建"适老化产品研发-电商孵化-品牌推广-消费服务"全产业 链生态。 人民网成都7月9日电 (赵祖乐、实习生王雨欣)7月8日，成都银发私域电商产业园首届选品活动在成都温 江举行，200余家企业携产品参展。现场，企业代表讲解产品亮点，渠道商查验样品品质，各方围绕适 老化产品深入交流，商业对接氛围浓厚。 成都银发私域电商产业园负责人王虎表示，此次选品活动搭建了高效的供需对接平台，帮助企业拓展渠 道、打开市场。下一步，产业园将持续推动银发经济与私域电商融合，通过系列活动整合产业链资源， 打造国内首个银发经济特色私域电商 ...

Core Insights - Hangzhou Ruilin Bee Industry Co., Ltd. has successfully exported bee products worth over 400,000 yuan to Germany after obtaining EU registration, marking a significant entry into the European market [1][2] - The local bee industry in Tonglu, Zhejiang, is recognized as a major processing and export base in China, with a rich history and diverse flora for bee products [1] - The industry has expanded its product offerings beyond traditional honey to include bee glue capsules and drone pupae, targeting markets in the EU, Japan, and South Korea [1] Group 1 - The company has developed new products such as bee glue capsules and drone pupae, which have contributed to securing numerous EU orders this year [1] - The local bee industry has established a comprehensive coverage of breeding, processing, and research, exporting bee products to over 40 countries and regions globally [1] - The targeted support from customs has played a crucial role in helping the company and the industry to break into international markets [1] Group 2 - The company has upgraded its raw material traceability system, optimized production processes, and standardized packaging management under customs guidance, significantly improving product quality [2] - The customs authority has implemented convenient clearance measures, including a "7×24 hour" appointment inspection green channel, ensuring rapid and safe export of bee products [2] - The company expresses confidence in future sales following successful entry into the EU market [2]

Core Viewpoint - The article highlights the increasing trend of consumer fraud targeting the elderly, characterized by professional and systematic tactics employed by illegal businesses to manipulate and deceive older consumers [1][2]. Group 1: Fraudulent Practices - Illegal businesses are using high-priced health devices and "bee glue" health products to mislead elderly consumers through false advertising [1]. - The fraudulent tactics include creating a facade of legitimate operations by renting formal storefronts and attracting potential customers through community promotions and "health seminars" [1][2]. - The two identified cases exhibit a complete industrial chain of "front-end experience attraction - mid-end brainwashing marketing - back-end high-priced sales" [1]. Group 2: Regulatory Measures - The West Lake District Market Supervision Bureau is actively exploring and improving regulatory measures to protect elderly consumers, including conducting thorough inspections and special actions like "Protecting the Elderly and Cleaning the Source" [2][3]. - The bureau is simplifying evidence recognition processes for complaints related to elderly consumer fraud to ensure timely and efficient law enforcement responses [3]. - There is a call for family members to pay more attention to their elderly relatives' consumption patterns to help them avoid falling into "emotional marketing" traps [3].

文 | 《好博会》报道组 刘丽丽 【期数】No.30 【人物】 北京知蜂堂健康科技股份有限公司董事长 李育强 【 TA 说】 "蜜蜂作为自然界最重要的传粉者，维系着全球75%农作物的繁衍，其生存状态直接关乎人 类粮食安全与生物多样性。它不仅能带来美味，也能寓意吉祥，这就是它的价值所在"。 巨大的仿真蜜蜂和蜂巢、高高的绿色植物和鲜艳的花朵，从绚丽的动植物世界到蜂蜜酿造、 五花八门的蜂产品……光影交织的梦幻镜像、三维虚拟现实身临其境。 在北京市昌平区南邵镇双营中路 137 号院，有一座花团锦簇、流光溢彩的"蜜蜂公园"，这 就是知蜂堂蜂博园。 知蜂堂蜂博园是国内规模最大、业态最丰富的蜜蜂主题园区。在这里，可以看到从三叠纪、 侏罗纪到白垩纪的地球动植物演变，以及蜜蜂如何通过传花授粉引领地球进化的奇迹、智勇 抵御天敌、匠心筑造家园、繁衍后代的智慧，还能了解王浆、蜂蜜等珍贵蜂产品的源起与特 性和二十多个国家的花卉、地理、风土文化和蜜蜂养殖传统。 一家卖蜂产品的企业，为什么要做蜂博园？ 蜂博园的创办者，北京知蜂堂健康科技股份有限公司董事长李育强表示，多个原因都在其 中，" 有我们自己对蜜蜂的情感，想传播蜂文化，蜜蜂是非常伟 ...

Core Points - The main theme of World Bee Day 2023 in China is "Close to Bees," emphasizing the ecological value of bees and promoting sustainable development [1][3] - China is a leading beekeeping country, with the number of bee colonies increasing from 8.1 million in 2004 to 9.49 million in 2023, representing about 10% of the world's total [2] - The bee industry significantly contributes to agricultural productivity, with global bee pollination adding over $150 billion annually, and in China, it boosts agricultural income by over 300 billion yuan [2] - The bee products market in China is rapidly growing, with honey production and exports leading globally, and in 2024, honey products are expected to be exported to over 60 countries [2] - Approximately 300,000 families in China rely on beekeeping as their primary source of income, playing a crucial role in rural revitalization [2] - The market for bee products is becoming increasingly segmented, with rising consumer demand for diverse products such as royal jelly, bee pollen, propolis, and related health and beauty items [2] Industry Initiatives - The celebration of World Bee Day aims to raise awareness about protecting bee habitats, reducing pesticide use, and planting bee-friendly plants in urban areas [3] - The event is organized by the China Bee Products Association, highlighting the importance of collaboration across society to create a harmonious ecosystem for bees and humans [3]

近年我国居民健康意识明显增强，消费潜力进一步释放，健康产业市场规模持续扩大。中国市场凭借技术突破与文化融合，正重塑全球健康食品格局。2024 年健康食品行业规模突破1.5万亿元，增速达15%，其中冻干食品、功能乳品、传统滋补品类贡献超50%。消费者对"科技赋能"与"文化认同"的双重追求，推 动企业从原料、工艺到场景全面升级，提升产品、服务供给质量，促进产业转型升级。 优质展商亮点速览，引领国际市场新趋势 近日商务部等12部门联合发布《促进健康消费专项行动方案》，提出多项具体措施，促进健康消费市场发展，大健康食品产业再迎发展红利。将于今年5月 19日-21日在上海新国际博览中心举办的SIAL 西雅国际食品展，W5馆汇聚海内外知名大健康食品企业，东阿阿胶、森蜂园、官栈、十二夏天、煌记食品等 竞相亮相，全方位呈现行业创新产品与未来趋势，引领健康消费新赛道。 市场规模持续扩大，健康食品发展提速 在全球健康意识升级与消费需求迭代的驱动下，大健康食品行业正加速向"精准化、场景化、文化赋能"方向演进。2024年全球功能性食品市场规模预计达 1.5万亿美元，2030年或突破2.5万亿美元，年复合增长率超9%。全球区域市场特征 ...