Core Insights - The development of the renovation industry reflects the improvement of living conditions for Chinese residents, transitioning from public buildings to ordinary households since the 1990s [1] - The renovation market is characterized by diversified and quality-driven consumer demands, with a focus on design rationality, material safety, craftsmanship, and after-sales service [1] - The integration of the renovation industry with the internet represents an upgrade from traditional services to "new services," requiring practitioners to understand both craftsmanship and data [3] Industry Evolution - The renovation industry has evolved from basic functional renovations to comprehensive home design, with a growing emphasis on personalized services and quality standards [1] - Consumers now prioritize not just price and functionality but also aesthetic styles, with modern minimalist, new Chinese, and minimalist styles gaining popularity [1] - The demand for environmentally friendly materials has become a basic requirement, with green building materials and smart home products being favored [1] Technological Integration - There is a gap between the idealized online design and the practical realities of offline construction, with some platforms over-packaging trendy styles, leading to a lack of uniqueness [3] - The internet has made information more symmetrical and choices more free, transforming the construction of homes from a compromise to a pursuit of quality [3] - The renovation industry is leveraging internet channels for transformation, utilizing mini-programs for e-commerce, public accounts for promotion, and community marketing for precision targeting [5]

Core Points - Zhengzhou will launch the second round of old house renovation subsidy activity from August 18 to August 22, 2023, with a total of 50 million yuan in consumption vouchers to be distributed [1] - Each day, 10 million yuan worth of vouchers will be available, following a "first come, first served" principle until funds are exhausted [1] Application Process - Citizens can apply for the consumption vouchers through the Zhenghao Ban APP, specifically in the "Consumption Subsidy Zone - Old House Renovation Subsidy" section, with a maximum subsidy of 20,000 yuan [2] Subsidy Scope - The subsidy covers nine categories of materials including decorative tiles, boards, integrated ceilings, doors and windows, curtains, custom cabinets, sanitary ware, wallpaper (fabric), and paint [3] - For partial renovations, a subsidy of up to 20% of the actual purchase price of eligible materials will be provided, while for complete renovations, the subsidy will be up to 10% of the total contract price [3] Required Documentation - The application must be submitted by renovation companies, with consumers only needing to upload four documents: 1) ID information, 2) property ownership certificate, 3) bank account details, and 4) renovation registration proof [4]