Core Viewpoint - The ornamental fish industry in Guangzhou has evolved from a niche market to a billion-dollar industry, with new growth opportunities emerging through live-streaming e-commerce, driven by consumer interest and social media engagement [4][5][28]. Industry Overview - The ornamental fish industry in Guangzhou had an annual output value of 540 million yuan in 2022, with the entire Guangdong aquatic industry nearing 40 billion yuan, employing nearly 300,000 people and covering over 100,000 acres of farming area [4][5]. - The industry has seen a significant increase in interest, with social media topics related to "aquarium landscaping" and "ornamental fish" garnering billions of views on platforms like Xiaohongshu and Douyin [7][9]. Live-Streaming E-commerce Impact - The introduction of live-streaming e-commerce has allowed ornamental fish businesses to reach a broader audience, overcoming geographical limitations and enhancing customer engagement [10][22]. - Companies like Qianhai Aquatic have reported a 20-fold increase in breeding varieties and a significant rise in daily revenue, indicating the effectiveness of live-streaming as a sales channel [10][28]. - The interactive nature of live-streaming has improved customer trust and satisfaction, with businesses able to showcase the quality of their products in real-time [16][19]. Consumer Behavior and Market Trends - The rise of the "healing economy" has led to increased consumer interest in hobbies like "planting grass tanks," which has further popularized ornamental fish [7][9]. - Consumers are increasingly willing to invest in high-quality products, with some individuals spending thousands on equipment and fish, reflecting a growing commitment to the hobby [9][27]. - The live-streaming format has proven effective in converting viewers into buyers, with businesses reporting high transaction rates and repeat purchases [15][16]. Challenges and Opportunities - While the ornamental fish industry has low entry barriers, operating in the live-streaming e-commerce space presents challenges such as logistics and the need for consumer education on fish care [22][24]. - The high standards required for product quality and customer service are driving the industry towards higher quality offerings, creating a sustainable growth environment [24][27]. - The market is expected to continue expanding, with Douyin e-commerce for aquatic pets showing a year-on-year growth rate exceeding 175% in 2025 [28].