Core Insights - The publishing industry is experiencing a significant transformation due to the impact of AI and changing consumer preferences, leading to a decline in traditional book sales while "healing economy" books are gaining popularity [1] - The year 2025 is marked by a paradox for publishers, with declining sales and rising book prices creating a complex landscape that cannot be easily categorized as positive or negative [1] - Readers in 2025 are benefiting from the re-release of many classic books and a shift towards deep reading, with a notable increase in the availability of collectible titles [1] Industry Trends - Online book sales are declining at a faster rate than offline sales, indicating a shift in consumer purchasing behavior [1] - The emergence of both new and established publishing brands reflects a commitment to value publishing, regardless of market fluctuations [1] - The market is seeing a resurgence of social science books, with philosophy titles also performing surprisingly well, suggesting a renewed interest in deeper intellectual engagement [1][22] Notable Publications - Several significant works have emerged in 2025, showcasing in-depth research and unique perspectives, such as Liu Chen's "Research on the Taiping Heavenly Kingdom" and Ma Zhao's "Abandoned Husbands: The Lives and Crimes of Lower-Class Women in Wartime Beijing" [9][11] - The trend of producing high-quality, specialized non-fiction continues, with a focus on historical narratives and cultural critiques that resonate with contemporary issues [16][28] Reader Engagement - The concept of "good books" is evolving, with a growing emphasis on the meaningfulness of content rather than mere marketability [3][4] - Readers are increasingly seeking books that challenge their perspectives and provide profound insights, leading to a longer "must-read" list for 2025 compared to previous years [29][32] - The publishing industry is encouraged to maintain a focus on quality and meaningful content to meet the demands of discerning readers [32]

告别2025年 ， 消费进入到 精耕 于 人 " 的时代。 2026 年的中国消费市场，将由 五 大核心 消费 人群共同驱动。消费的底层逻辑正从 " 性价比 " 和 " 心价 比 " ，全面转向 " 质 价比 " 与 " 全面悦己消费 " 。 这意味着，消费者将用严苛的理性（ 精质主义 、成分 科学 ）为感性的绽放（圈层热爱、心灵疗愈 、 自我实现 ）买单，品牌必须同时成为功能上的 " 硬 核学霸 " 和情感上的 " 灵魂伴侣 " 。 以下由新消费智库提供的关于 2026 年消费趋势与判断的 30 条劲爆观点，为你穿透人群迷雾，锚定 2026 。 第一部分 Z世代（18-27岁）：圈层信仰 对如今的年轻人（Z世代）来说，买东西早就不是简单的"需要"，而是一种表达"我是谁"、寻找"我们是谁"的方式。他们为热爱和认同买单，消费是他们 进入某个圈层、彰显独特身份的"社交货币"。 举个例子，一个年轻人可能平时精打细算，但会毫不犹豫地购买鸿星尔克与《王者荣耀》的联名球鞋。这不仅是支持国货的情怀，更是向同好玩家展示自 己圈层身份的"暗号"。同样，为了喝一杯"茶颜悦色"，有人愿意专门策划一次长沙旅行，或是在异乡门店排队两小 ...

新消费导读 告别 2025 年 ， 消费进入到 精耕 于 人 " 的 时 代 。 2026 年 的 中 国 消费市场，将由 五 大核心 消费 人群共同驱动。消费的底层逻辑正从 " 性价比 " 和 " 心价比 " ，全面转向 " 质 价比 " 与 " 全面悦己消费 " 。 这意味着，消费者将用严苛的理性（ 精质主义 、成分 科学 ） 为 感 性 的 绽放（圈层热爱、心灵疗愈 、 自我实现 ） 买 单 ， 品 牌 必 须 同 时 成 为 功 能上的 " 硬核学霸 " 和情感上的 " 灵魂伴侣 " 。 以下 由新消费智库提供的关于 2026 年消费趋势与判断的 30 条劲爆观 点，为你穿透人群迷雾，锚定 2026 。 作者 ：会写字的机器猫 来源：新消费智库 第一部分 Z 世代（ 18-27 岁）：圈层信仰 对如今的年轻人（ Z 世代）来说，买东西早就不是简单的 " 需要 " ，而是一种表达 " 我是谁 " 、寻找 " 我们是谁 " 的方式。他们为热爱 和认同买单，消费是他们进入某个圈层、彰显独特身份的 " 社交货币 " 。 举个例子，一个年轻人可能平时精打细算，但会毫不犹豫地购买鸿星尔克与《王者荣耀》的联名球鞋。 ...

以下文章来源于Tech星球 ，作者林京 Tech星球 . Tech星球，聚焦互联网前沿科技和新商业。 将投中网设为"星标⭐"，第一时间收获最新推送 谁在批量制造明星课程？ 作者丨 林京 来源丨 Tech星球 晚上七点，在华美的直播间里，向太左手拿着一杯珍珠奶茶，右手戴着绿松石大钻戒，开始跟直播间 的"闺蜜"聊天。 这是购买向太399元课程之后，可以获得的私房直播"入场券"，比起直播间的"事业关"主题，评论 区里用户对于向太佩戴的珠宝、向太的房间等话题，似乎更感兴趣。 自今年8月以来，以向太、伊能静、霍汶希为代表的女明星们纷纷在线上卖课，核心围绕财富、婚 姻、职场以及原生家庭伤痛等系列话题。 比起过往明星们教音乐、英语等带有实用性和技巧性课程，女明星们将"天崩开局"的过往、在娱乐 圈沉浮多年的人设，包装进一节又一节课程中，吸引着屏幕外的用户不断下单。 当然，对于昔日以"日薪200万"为单位赚钱的的明星而言，这项新的副业潮流背后，也远不止卖课 这么简单。 一节课399元，做向太的10000个闺蜜 "到10000个闺蜜就封（闺蜜）圈了，我的精力有限，要线下分批见面"，11月27日晚间，在长达3 个半小时直播之后，向 ...

晚上七点，在华美的直播间里，向太左手拿着一杯珍珠奶茶，右手戴着绿松石大钻戒，开始跟直播间的"闺蜜"聊天。 这是购买向太399元课程之后，可以获得的私房直播"入场券"，比起直播间的"事业关"主题，评论区里用户对于向太佩戴的珠宝、向太的房间等话题，似 乎更感兴趣。 自今年8月以来，以向太、伊能静、霍汶希为代表的女明星们纷纷在线上卖课，核心围绕财富、婚姻、职场以及原生家庭伤痛等系列话题。 比起过往明星们教音乐、英语等带有实用性和技巧性课程，女明星们将"天崩开局"的过往、在娱乐圈沉浮多年的人设，包装进一节又一节课程中，吸引着 屏幕外的用户不断下单。 当然，对于昔日以"日薪200万"为单位赚钱的的明星而言，这项新的副业潮流背后，也远不止卖课这么简单。 01 一节课399元，做向太的10000个闺蜜 在伊能静课程的第一个视频里，伊能静讲述"天崩开局"的原生家庭，与母亲的和解故事，屏幕上也会时不时辅以一定的心理学相关理论，以及一些热销书 籍里的经典语录。 "到10000个闺蜜就封（闺蜜）圈了，我的精力有限，要线下分批见面"，11月27日晚间，在长达3个半小时直播之后，向太在直播间里如此说道。 截止到12月3日，Tech星球 ...

Core Insights - The rise of emotional consumption reflects a significant shift in consumer behavior, where emotional needs are prioritized alongside functional needs [1][2][3] Group 1: Emotional Consumption Trends - Emotional consumption is becoming a key choice for the new generation of consumers, with 56.3% of young people willing to pay for emotional value, a 16.2% increase from 2024 [2][6] - Young consumers spend an average of 949 yuan per month on emotional consumption, equating to approximately 30 yuan daily [2][6] - Popular categories for emotional consumption include plush toys, aromatherapy, and experiences like concerts and psychological counseling [4][6] Group 2: Market Dynamics - The emotional consumption market in China is projected to reach 2 trillion yuan by 2025, with expectations to exceed 4.5 trillion yuan by 2029 [6][9] - The Z generation, comprising about 260 million individuals in China, is driving this emotional economy, seeking emotional connections and self-soothing through consumption [7][9] - Emotional consumption is characterized by a shift from material goods to experiences and services that fulfill emotional needs, as highlighted by the rise of the "accompanying economy" [5][8] Group 3: Consumer Behavior - A significant 88.2% of young people report experiencing frequent stress, with 60.3% believing that consumption helps alleviate this stress [3][4] - The trend of emotional consumption is not merely a fad; it represents a long-term shift in consumer priorities towards emotional fulfillment [14] - The COVID-19 pandemic has exacerbated feelings of loneliness, further driving the demand for emotional consumption [8][9] Group 4: Business Implications - Companies must adapt their production and marketing strategies to focus on emotional needs, moving from traditional product-centric approaches to consumer-centered models [12][13] - Brands that can effectively address emotional pain points and create products with both emotional and functional value will likely emerge as leaders in the emotional consumption space [14]

Core Insights - The term "healing" has gained significant traction in recent years, with over 830 million people in China identified as being in a state of psychological sub-health, indicating a vast potential consumer base for the "healing economy" [1][7] - The healing economy is not an independent sector but rather a value increment that integrates with various industries, reshaping the core value of products and services [2][3] Group 1: Healing Economy Characteristics - The healing economy is transforming traditional industries by shifting from practical product sales to creating "healing spaces" in home decor, offering "spiritual healing journeys" in tourism, and integrating emotional wellness into dining and beauty services [3][4] - Consumers are willing to pay a premium for healing services, as they seek emotional value and psychological comfort rather than just functional benefits [4][12] Group 2: Social and Psychological Factors - The rise of the healing economy is attributed to a combination of social structure, economic environment, and individual psychological factors, with widespread feelings of "involution" and "anxiety" prevalent across society [5][7] - The emotional economy is emerging as a new economic model focused on meeting consumers' emotional needs, shifting the focus from traditional functional value to emotional value [8][9] Group 3: Consumer Demographics - The demand for healing services is concentrated in economically developed regions, with a significant user base in cities like Jiangsu, Zhejiang, Shanghai, Beijing, and Guangdong [9] - The primary consumers of the healing economy are individuals aged 21 to 40, who represent over 75% of the user base, facing multiple life pressures while possessing disposable income and awareness of mental health [9][10] - Female consumers dominate the healing economy, accounting for over 75% of attendees at healing expos, reflecting their greater emotional expressiveness and unique pressures in balancing work and family [10] Group 4: Economic Implications - The healing economy presents a multi-trillion market potential, but questions remain about whether consumers are genuinely achieving healing or merely experiencing temporary relief from stress [12][13] - While the healing economy offers a "pause" from daily pressures, it does not address the underlying systemic issues causing anxiety and stress, leading to concerns about the commodification of emotional relief [13][18] - The lack of industry standards and effective regulation raises risks of blurring lines between legitimate healing practices and pseudoscience, potentially exploiting vulnerable consumers [13][19]

Core Insights - The "healing economy" is gaining momentum as global consumer growth slows, with emotional connections becoming increasingly valuable. Meiji Ice Cream has partnered with the classic IP "Chibi Maruko-chan" to tap into the emotional value sought by Chinese ice cream consumers [1][3]. Group 1: Cross-Industry Collaboration - The collaboration with "Chibi Maruko-chan" resonates with the collective memories of the 80s, 90s, and 00s generations in China, generating significant online engagement with over 36.1 million reads and 26,000 discussions on Weibo [3]. - The campaign "一起旋开心丸" (Let's Spin Happy Together) effectively combines ice cream's "spin," emotional "spin," and social "spin," aligning with consumer expectations for both taste and emotional value [3][5]. Group 2: Product Innovation and Market Positioning - Meiji Ice Cream, established in 1916, has maintained a consumer-centric approach, focusing on high-quality products and emotional experiences. Recent innovations include the "Happy Spin" mini torch ice cream and other attractive products set to launch in 2025 [5][9]. - The collaboration is not coincidental; "Chibi Maruko-chan" embodies a playful and healing image that aligns well with Meiji's brand culture of "quality and happiness" [5][9]. Group 3: Engaging Young Consumers - The campaign integrates the brand's IP "Meiji Happy Fruit" to enhance emotional value, creating relatable scenarios that resonate with young consumers [7]. - Various interactive formats, including a theme song, animations, and social media engagement, have successfully deepened emotional connections and expanded market share [7][9]. Group 4: Brand Communication and Consumer Interaction - Meiji Ice Cream emphasizes sincere, two-way communication with consumers, aiming to become "China's favorite ice cream brand." The 30th anniversary of its entry into the Chinese market is marked by a nationwide lottery to engage consumers [9]. - The campaign has successfully attracted consumers to share their purchase experiences on social media, enhancing brand visibility and sales [9].

Core Insights - The yoga products market in China is experiencing significant growth, driven by increased health awareness and consumer demand for high-quality products. The market size is projected to grow from 82 billion yuan in 2016 to 248 billion yuan by 2024, with a compound annual growth rate (CAGR) of 14.84% [1][9][10] - The industry is evolving towards product diversification and quality enhancement, with a focus on design aesthetics, technological integration, and user experience [1][9][10] - Future growth is expected to be supported by innovations in smart technology, material experiences, and personalized customization, with the market size anticipated to reach 285 billion yuan by 2025 [1][9][10] Industry Overview - Yoga products are designed to enhance the comfort, safety, and effectiveness of yoga practice, including items like yoga mats, clothing, bricks, straps, balls, wheels, and blankets [3][9] - The rise of yoga as a popular low-intensity, high-flexibility exercise has led to a booming market for yoga products in China [1][9] Market Dynamics - The Chinese yoga industry market size is projected to grow from 198 billion yuan in 2016 to 600 billion yuan by 2024, with a CAGR of 14.86% [5][6] - The expanding consumer base and the increasing demand for specialized and diversified products are driving steady growth in product demand [6] Industry Chain - The yoga products industry chain consists of upstream raw materials (synthetic and natural fibers), midstream manufacturing, and downstream sales channels (supermarkets, specialty stores, e-commerce) [6][9] Key Product Segments - The yoga mat market is particularly thriving, with its size expected to grow from 35 billion yuan in 2020 to 62.5 billion yuan by 2024, reflecting a CAGR of 15.6% [11] Competitive Landscape - The market is highly competitive, with both international brands (e.g., Lululemon, Manduka) and domestic brands (e.g., Keep, Decathlon) vying for market share [12][15] - Domestic brands leverage price advantages and localized strategies to capture market segments [15] Future Trends - The future of yoga products will focus on deep integration of smart technology, enhancing user experience through real-time feedback and personalized training [15][16] - Innovations in materials will prioritize functionality, sustainability, and user comfort, with a shift towards eco-friendly and adaptive materials [16] - There will be a trend towards personalized customization, allowing consumers to tailor products to their specific needs and preferences [17]

Group 1 - The core argument is that the rapid technological and social changes of the intelligent era are outpacing the evolutionary adaptations of the human body and mind, leading to a sense of spiritual deprivation despite material abundance [3][5]. - The "healing economy" is thriving due to the structural contradictions between human physiological and psychological mechanisms and the overwhelming pressures of the intelligent age [5]. - The average sleep duration for adults in China is reported to be only 7.06 hours, indicating a disruption of ancient sleep patterns due to constant engagement with smart devices and entertainment [5]. Group 2 - The transition from an information-scarce era to a survival war for attention is highlighted, with individuals now exposed to information volumes that far exceed those of previous decades [7][10]. - The amount of effective information received daily by individuals is over five times greater than that of people 30 years ago, yet human attention capacity remains constant [7][10]. - The relationship between information and attention has fundamentally reversed, leading to a scarcity of attention and a competitive struggle for it [8][10]. Group 3 - The article suggests a paradigm shift where content is viewed as a living entity that seeks survival and recognition, thus intensifying the competition for human attention [12]. - Content creators employ various strategies to capture attention, including appealing to human instincts and emotions, and leveraging biological traits [12][14][16]. - The design of content is increasingly aimed at maximizing engagement and attention, often at the expense of genuine value [12][29]. Group 4 - The emergence of algorithmic filters has shifted the focus from societal benefit to platform profit, leading to a commodification of attention [27][29]. - Traditional information filters, which prioritized societal welfare, are being replaced by algorithms that prioritize cash flow and user engagement metrics [27][29]. - The new filtering mechanisms result in a distortion of reality, where only high-impact or sensational content is promoted, exacerbating feelings of inadequacy among individuals [29]. Group 5 - The intelligent era is leading to a scarcity of essential human qualities, such as intimacy, economic autonomy, focus, and critical thinking [31][33][35]. - The article predicts the emergence of new industries focused on attention management, personal development, and mental health, potentially reaching billion-dollar scales [39][46]. - The need for critical thinking and information literacy in education is emphasized as a response to the challenges posed by algorithmic content delivery [30].