Core Viewpoint - The Hong Kong stock market has seen a significant revival in IPO sentiment, with total fundraising exceeding HKD 130 billion by the end of August 2025, marking a nearly sixfold year-on-year increase and positioning it as the global leader in IPO fundraising [1] Company Overview - Xipuni, a gold watch brand from Putian, is gaining substantial attention from investors, with its IPO scheduled for September 29, 2025, aiming to raise approximately HKD 314 million [1] - The company is recognized as the largest gold watch brand in China, holding a market share of 27.08% as of 2024 [5][6] Financial Performance - Xipuni's revenue has shown a recovery in 2025, with a year-on-year growth of 21.6% in the first five months, reaching HKD 231 million [7] - The company's net profit has also rebounded, with a significant increase in the first five months of 2025, achieving HKD 42.8 million, which is 86.7% of the total net profit for 2024 [8] - The gross profit margin has improved from 19.8% in 2022 to 31.01% in the first five months of 2025, indicating better product structure and cost management [9] Revenue Structure - Xipuni's revenue is primarily driven by its own brand (OBM) business, which accounts for 80%-90% of total sales, while the ODM business contributes supplementary income [10] - The company has diversified its product offerings, reducing reliance on traditional gold watches and increasing the share of gold jewelry and smart watches, which has positively impacted overall profitability [11][12] Market Trends - The gold watch market in China is projected to grow at a compound annual growth rate (CAGR) of 5.19% from 2024 to 2029, reaching RMB 340.8 billion by 2029 [13] - The demand for gold watches is resilient to economic fluctuations, driven by their dual role as consumer goods and investment assets, particularly in uncertain economic conditions [14] Challenges - Xipuni faces challenges such as high inventory levels of HKD 656 million and a long turnover period of 708 days, which could expose the company to risks associated with declining gold prices [15] - The company has a high dependency on a few major clients, with over 87% of revenue coming from the top five clients, which poses risks related to customer concentration and market volatility [15] - Despite being a leader in its niche market, Xipuni's brand recognition among general consumers remains limited compared to larger competitors, presenting a long-term challenge for brand development [15]

Core Viewpoint - The article discusses the IPO of Xipuni, a precious metal watch company, and addresses concerns about potential delays in fundraising due to external factors like typhoons, emphasizing that such events would likely affect all companies involved in the market [1]. Group 1: IPO Information - Company Name: Xipuni (02583.HK) [2] - Industry: Precious Metal Watches [2] - Offering Period: September 19 to September 24 [2] - Total Shares Issued: 1,060 shares, with 10% for public offering and 90% for international placement [2] - Offering Price: HKD 27 to 29.6 [2] - Market Capitalization: HKD 1.588 billion to 1.741 billion [2] - Price-to-Earnings Ratio: 32 times [2] - Minimum Subscription Amount: HKD 2,990 [2] - Listing Date: September 29 [2] - Sponsor: China Ping An Capital [2] Group 2: Company Overview - Xipuni was established in 2013 in Shenzhen and operates in the design, manufacturing, and branding of precious metal watches [3]. - The business consists of two main segments: Own Brand Manufacturing (OBM) and Original Design Manufacturing (ODM) [3]. - Xipuni holds two proprietary watch brands: core brand "HIPINE" and sub-brand "GOLDBEAR" [3]. - The company is the largest gold watch brand in China by GMV, with a market share of 27.08% in 2024 [3]. Group 3: Financial Performance - Revenue for fiscal years 2022, 2023, and 2024 was RMB 324 million, RMB 445 million, and RMB 457 million, respectively [4]. - Net profit for the same years was RMB 24.54 million, RMB 52.10 million, and RMB 49.35 million [4]. - In the first five months of 2025, revenue reached RMB 231 million, a year-on-year increase of 21.6% [5]. - Gross margin improved from 19.8% in 2022 to 27.2% in 2024, further rising to 31.01% in the first five months of 2025 [5]. Group 4: Market Position and Risks - Xipuni's revenue is primarily derived from watches and jewelry, with a notable shift in product structure observed in 2025 [6]. - The company is reducing reliance on traditional watches, with precious metal jewelry and products accounting for 46.6% of revenue in early 2025 [6]. - A significant risk is the high dependency on major clients, with sales to the top five clients exceeding 85% of total revenue for three consecutive years [7]. - The competitive landscape includes international high-end brands and domestic competitors, posing threats to Xipuni's market position [8]. Group 5: Industry Outlook - The Chinese precious metal watch market is projected to grow from RMB 26.46 billion in 2024 to RMB 34.08 billion in 2029, with a CAGR of 5.19% [8]. - Xipuni's business model is increasingly aligned with that of a gold jewelry company, as gold jewelry revenue has become a significant portion of total revenue [8]. - Comparatively, Xipuni's valuation appears reasonable against peers in the jewelry sector, with a forward valuation of 19 times [9].