Group 1 - The Qin Du Service Area officially opened on November 28, featuring a new immersive consumption service model that includes shopping streets, intangible cultural heritage displays, and local cuisine [1][3][12] - Located approximately 30 kilometers from Xi'an, the service area covers 180 acres and offers 484 parking spaces, equipped with smart guidance devices [3][12] - The service area is designed as a cultural hub, showcasing traditional architecture and local cultural elements, creating an atmosphere reminiscent of a Guanzhong-style town [3][5] Group 2 - The service area features interactive experiences with intangible cultural heritage, including workshops for paper-cutting and fabric tiger-making, allowing visitors to engage in traditional crafts [7][9] - A variety of local delicacies are available, such as Qin Town rice noodles and meat sandwiches, enhancing the culinary experience for travelers [10][12] - The establishment of the service area is expected to create over a hundred local jobs and contribute to rural revitalization, reflecting the transformation of transportation hubs into cultural spaces [12] Group 3 - The rise of new consumption scenarios in China highlights the diversification of the consumer market, where new supply and demand continuously generate fresh vitality in the consumption sector [12][19] - The integration of cultural and travel experiences in service areas represents a broader trend in the industry, emphasizing the importance of creating unique consumer experiences [12][19]