Core Viewpoint - Xtep International Holdings Limited has launched its new generation of championship running shoes, the Xtep 160X 7, emphasizing technological advancements and responding to runners' expectations, aiming to lead industry innovation [1][4]. Product Innovation - The Xtep 160X 7 series showcases significant upgrades in product performance and technology, with a total research investment exceeding 2 billion yuan and over 2,600 patents acquired by 2025 [2]. - Four major champion technology platforms were introduced: XTEP FIT, XTEP DURA, XTEP ACE+, and XTEP POWER, designed to enhance runners' performance [2]. - XTEP FIT technology utilizes a database of over 300,000 foot shapes to provide a comfortable experience tailored to Chinese runners [2]. - XTEP DURA technology employs marathon-grade CPU materials and AI for precise outsole design, achieving a balance of durability, slip resistance, and lightweight [2]. - The XTEP POWER technology matrix incorporates innovative materials like PI fiber and basalt fiber to enhance speed [2]. Product Features - The Xtep 160X 7.0 PRO features a one-piece lightweight upper design, improving elasticity, fit, breathability, and quick-drying capabilities [3]. - The outsole's slip resistance has improved by 38.5% due to XTEP DURA technology, while the propulsion of the new "golden carbon plate" GT700 has increased by 8% compared to the previous generation [3]. - The midsole utilizes upgraded XTEP ACE+ technology with a dual-density design for optimal comfort and support over long distances [3]. - The new "Qingyun Matrix" cushioning running shoes cater to various runner demographics, including casual and heavier runners [3]. Market Positioning - Xtep aims to connect professional racing with mass running, creating a comprehensive running ecosystem that benefits all runners [4]. - The brand has achieved a leading position in the wearing rates of running shoes among top marathon competitors in China, reflecting its strength in the professional sports sector [6]. - Over the past five years, Xtep has invested 15 million yuan in cash and equipment to support athletes, resulting in 507 championships for 107 athletes [6]. - Xtep's dual-track model of "professional leadership + mass promotion" aligns with national sports strategies, fostering a culture of running among the public [6].

Core Insights - The article highlights the rise of domestic Chinese running shoe brands, particularly Xtep, which have gained significant market share and performance recognition, challenging established international brands like Nike and Adidas [1][9][25] Group 1: Market Performance - In the 2025 Xiamen Marathon, Xtep shoes had a wearing rate of 42.8%, while Nike's Vaporfly series accounted for only 19% [3] - Over 50% of the sub-three-hour finishers wore the Xtep 160X family, indicating a strong preference for domestic brands among elite runners [3][11] Group 2: Pricing and Value Proposition - International brands maintain high prices due to extensive marketing and brand history, with Nike spending over $1 billion annually on athlete endorsements, which constitutes 30% of its total marketing budget [5][7] - Domestic brands offer similar or superior performance at significantly lower prices, with Xtep's 160X 5.0 PRO priced at ¥2,299 compared to Nike's equivalent at ¥2,299, showcasing a price difference of 40%-60% for comparable performance [8][9] Group 3: Technological Advancements - Domestic brands have made significant technological advancements, such as Xtep's use of aerospace-grade PI fibers in carbon plates, enhancing durability and performance [12][15] - The Xtep ACE midsole technology boasts an energy return rate of 85%, surpassing Nike's 80%, and is produced using a unique 100% PEBA foaming technique [15][17] Group 4: Supply Chain and Innovation - The Chinese running shoe industry benefits from a highly efficient supply chain, allowing rapid prototyping and product iteration, which is significantly faster than international brands [20][21] - The collaborative ecosystem in regions like Jinjiang enables quick adjustments to designs and materials, fostering innovation and reducing costs [20][23] Group 5: Market Transformation - The shift from "Chinese manufacturing" to "Chinese innovation" is reshaping the global running shoe market, with domestic brands redefining value perceptions and competitive dynamics [25][27] - The article emphasizes that this transformation allows more runners, both professional and amateur, to access high-performance shoes at reasonable prices, democratizing the sport [25][27]