Core Viewpoint - Xtep International Holdings Limited has launched its new generation of championship running shoes, the Xtep 160X 7, emphasizing technological advancements and responding to runners' expectations, aiming to lead industry innovation [1][4]. Product Innovation - The Xtep 160X 7 series showcases significant upgrades in product performance and technology, with a total research investment exceeding 2 billion yuan and over 2,600 patents acquired by 2025 [2]. - Four major champion technology platforms were introduced: XTEP FIT, XTEP DURA, XTEP ACE+, and XTEP POWER, designed to enhance runners' performance [2]. - XTEP FIT technology utilizes a database of over 300,000 foot shapes to provide a comfortable experience tailored to Chinese runners [2]. - XTEP DURA technology employs marathon-grade CPU materials and AI for precise outsole design, achieving a balance of durability, slip resistance, and lightweight [2]. - The XTEP POWER technology matrix incorporates innovative materials like PI fiber and basalt fiber to enhance speed [2]. Product Features - The Xtep 160X 7.0 PRO features a one-piece lightweight upper design, improving elasticity, fit, breathability, and quick-drying capabilities [3]. - The outsole's slip resistance has improved by 38.5% due to XTEP DURA technology, while the propulsion of the new "golden carbon plate" GT700 has increased by 8% compared to the previous generation [3]. - The midsole utilizes upgraded XTEP ACE+ technology with a dual-density design for optimal comfort and support over long distances [3]. - The new "Qingyun Matrix" cushioning running shoes cater to various runner demographics, including casual and heavier runners [3]. Market Positioning - Xtep aims to connect professional racing with mass running, creating a comprehensive running ecosystem that benefits all runners [4]. - The brand has achieved a leading position in the wearing rates of running shoes among top marathon competitors in China, reflecting its strength in the professional sports sector [6]. - Over the past five years, Xtep has invested 15 million yuan in cash and equipment to support athletes, resulting in 507 championships for 107 athletes [6]. - Xtep's dual-track model of "professional leadership + mass promotion" aligns with national sports strategies, fostering a culture of running among the public [6].

一场酝酿了 17 年的 "长跑"。 同样坚持跑步这项运动的还有特步创始人丁水波。他曾在多个场合阐述特步对跑步产业的重视，去年公司 上市 15 周年时说，"跑鞋一定是特步的绝对核心产品，如果要选一个品类代表特步，那一定是跑步。" 跑 鞋在特步整体营收中占比超过六成，高于安踏、李宁、361 等其他国产运动品牌集团。 今年上半年，特步集团营收同比增长 10.4% 至 72 亿元。其中特步主品牌表现稳定，收入约 58 亿元。索康 尼所在的专业运动板块营收 5.9 亿元，增幅达 72.2%，在整体营收中的占比升至 8%。得益于对成本的控 制，毛利率增长 3 个百分点至 46%。 双品牌聚焦 "跑步" 核心业务 特步收购盖世威、帕拉丁品牌五年后，今年 5 月，创始人丁水波家族决定以 1.51 亿美元将其私有化，减轻 对公司财务报表影响的同时，将资源集中在特步主品牌和高端跑鞋品牌索康尼（Saucony），更聚焦跑步 业务。 2019 年，在收购盖世威、帕拉丁的同一年，特步收购了索康尼和户外品牌迈乐（MERRELL）在中国市场 的所有权，以和 Wolverine 成立合资公司的方式在国内销售。 "跑步能按照自己的步伐来做一件 ...