内容概要：车载冰箱是一种专门设计用于车辆内部，能够提供冷藏或冷冻功能的电器设备。随着我国居 民生活水平的不断提高，车载冰箱的应用也逐渐增多，车载冰箱（也称为车用冰箱）已经在人们的家庭 生活中发挥了必要的作用。2024年我国车载冰箱需求总量增长至304.51万台，其中，配套市场需求94.54 万台，占31.05%；后装市场需求209.97万台，占68.95%。市场规模增长至15.25亿元，其中，配套市场 规模4.44亿元，占比29.1%；后装市场规模10.81亿元，占比70.89%。预计2025年我国车载冰箱需求总量 将达到428.45万台，其中，配套市场200.76万台，占46.86%；后装市场227.69万台，占53.14%。市场规 模将达到20.3亿元，其中，配套市场规模9.03亿元，占44.48%；后装市场规模11.27亿元，占55.52%。 上市企业：美的集团[000333] 相关企业：DometicGroup、IndelBS.p.A.、佛山市艾凯控股集团有限公司、曼德电子电器有限公司、弗 迪科技有限公司、安徽金诚天骏汽车零部件制造有限公司、艾凯电器、三水歌谷、美菱、海尔集团、多 美达、英得尔实业（广 ...

Core Insights - The article reflects on the journey of a veteran in China's manufacturing industry, highlighting the theme of "restlessness" over the past 20 years and the realization that sustainable success requires a focus on core values and long-term strategies rather than short-term gains [1][5]. Group 1: Industry Evolution - The manufacturing sector in China has experienced rapid growth since the country's entry into the WTO in 2001, with many entrepreneurs benefiting from the "opportunity grabber era" [2][10]. - The shift from a focus on quick profits to a more sustainable approach is emphasized, as the industry faces challenges in maintaining long-term viability [17][18]. Group 2: Company Transformation - The company, ICECO, founded in 2005, initially focused on OEM production for international brands and has since evolved into a leading brand in the automotive refrigerator market [8][13]. - After facing significant setbacks during the 2008 financial crisis, the company underwent a transformation to become a front-mounted manufacturer, securing contracts with major automotive brands [11][12]. Group 3: Marketing and Strategy - In 2018, the company invested over 200 million yuan in advertising, despite having only 300 million yuan in total revenue, reflecting a period of misguided marketing strategies driven by market trends [2][12]. - The realization that genuine value creation and customer focus are essential for long-term success led to a strategic pivot back to core manufacturing principles [17][18]. Group 4: Future Outlook - The article suggests that the future of China's manufacturing industry lies in a return to fundamental values, emphasizing quality, customer engagement, and innovation [17][18]. - The narrative concludes with a call for introspection among entrepreneurs to understand their origins and navigate future challenges effectively [18].

Investment Rating - The report indicates a positive investment outlook for the automotive refrigerator industry, particularly driven by the growth of the new energy vehicle (NEV) market and increasing consumer demand for outdoor activities [6][14]. Core Insights - The automotive refrigerator market is experiencing rapid growth, with embedded refrigerator sales in global NEVs expected to reach 907,100 units in 2024, a significant increase of 205.7% year-on-year [6][14]. - The product structure of automotive refrigerators is diversifying, with semiconductor refrigerators capturing 42% of the market in the first half of 2025, while compressor refrigerators maintain a stable market share of 35% [7][14]. - The market is shifting towards multifunctional, intelligent, and portable designs, with a focus on energy efficiency and environmental sustainability [11][30]. Summary by Sections Market Overview - The automotive refrigerator market in China is projected to grow from 3.45 million units in 2022 to over 4.5 million units in 2024, maintaining an annual growth rate of over 10% [14]. - The market size is expected to increase from 1.68 billion yuan in 2020 to nearly 3 billion yuan by 2025, with a compound annual growth rate (CAGR) of approximately 12% [14][17]. Product Types and Technologies - Automotive refrigerators are categorized into semiconductor and compressor types, with the former being smaller and more affordable, while the latter offers better cooling performance and capacity [3][4]. - The report highlights the emergence of solar-powered and smart home-integrated products as part of the industry's technological advancements [7][11]. Consumer Demand and Usage Scenarios - The rise of self-driving travel and camping has made automotive refrigerators a necessity for outdoor activities, with a notable increase in consumer interest [10][11]. - There is a growing demand for energy-efficient and multifunctional refrigerators that can adapt to various scenarios, such as medical storage and outdoor use [30][31]. Competitive Landscape - Major players in the automotive refrigerator market include Mobicool, ICECO, and Alpicool, with a combined market share of approximately 38% [21][22]. - The competition is intensifying, with both domestic and international brands vying for market share, particularly in the high-end and mid-range segments [22][23]. Future Trends - The industry is expected to evolve towards greater integration with vehicle systems, enhanced user experience through AI, and a focus on lightweight and energy-efficient designs [29][31]. - The automotive refrigerator market is anticipated to expand into new functionalities, catering to diverse consumer needs and preferences [30][31].