随着新一代年轻用户涌进汽车消费市场，个性化和差异化诉求促使主机厂不断开拓新的营销 思路和模式。而与同样充斥着热情与年轻气息的体育运动开展跨界营销，不失为一个精准又 有新意的方向。作为"新能源轻客第一品牌"，福田图雅诺也正在以独特的方式贴近年轻用 户，为品牌注入全新生机与活力。 这种合作不仅是简单的跨界，更是一种精神层面的深度融合。雷蒙在篮球场上展现出的拼 搏、坚韧和追求卓越的精神，与福田汽车"敢闯、敢试、敢赢"的企业文化高度契合。这种 精神共鸣能够引发消费者情感上的强烈认同，让消费者在潜意识里将福田图雅诺与积极向上 的体育精神联系在一起。当消费者在选择车辆时，这种情感认同就可能转化为实际的购买行 为，从而有效促进产品的销售。 实力过硬 雷蒙为福田图雅诺品质背书 为迎合更多新生代用户，福田图雅诺从产品布局开始，年轻化就贯穿于产品研发设计、产品 制造、产品销售、产品服务的全价值链。 以此次活动展出的图雅诺X5和风景i为例，均为旗下"年轻化"代表车型。这两款轻客具有品 质卓越、可靠性高等多方面优势。图雅诺X5凭借其智慧美学设计，为全场景客运升级注入 新动力，从而重铸轻客市场的价值标杆。风景i则以其超凡的续航能力、无 ...

Core Viewpoint - The introduction of a 7-year ultra-long loan by Tuyano Light Commercial Vehicles represents a significant innovation in the financial model of the light commercial vehicle industry, aimed at making vehicle acquisition more accessible and affordable for users [1][9]. Group 1: Financial Product Innovation - Tuyano Light Commercial Vehicles has launched a 7-year ultra-long loan, allowing users to pay as little as the cost of a cup of coffee daily for a new vehicle, marking a major transformation in the financial model of the industry [1]. - The company has introduced 6-year and 7-year ultra-long cycle products for models with 9 seats or fewer, clearly defining interest-bearing and non-interest-bearing product terms [4]. - The ultra-long loan products support various vehicle types and include a small group single business, with a maximum limit of 3 million and no restrictions on the number of vehicles [8]. Group 2: User Benefits - For young entrepreneurs, the ultra-long loan significantly reduces repayment pressure, making vehicle purchase a less burdensome aspect of their entrepreneurial journey [5]. - The simplified financial product requirements enhance accessibility, with financing amounts below 160,000 requiring only an ID and driver's license, while amounts above that require one of several documents [7]. - The ultra-long loan provides a flexible funding solution, lowering the barriers to vehicle purchase and stimulating consumer demand in the light commercial vehicle market [11]. Group 3: Market Impact - The introduction of the ultra-long loan is expected to drive sales growth in the light commercial vehicle market and promote collaborative development across the industry supply chain [11]. - Tuyano Light Commercial Vehicles' initiative is anticipated to lead the industry towards a more user-friendly and convenient financial landscape, injecting new vitality into the market [9][11].