今天分享的是：2026全国连锁商家抖音经营报告-36氪 报告共计：37页 2026全国连锁商家抖音经营报告核心内容总结 2026年36氪发布的全国连锁商家抖音经营报告指出，我国连锁行业已步入"稳态高效"发展阶段，行业重心从规模 扩张转向效率提升，本地生活成为连锁商家新增量赛道，而抖音生活服务作为内容驱动型平台，成为实体连锁商 家线上经营的核心阵地。多方因素共同推动本地生活发展：商家端获客主场向线上转移，追求成本可控、精准触 达的获客效果；政策端出台多项促消费、推动线上线下融合的政策，为行业发展赋能；消费者端决策链路重构， 线上前置决策、线下履约消费成为主流；平台端则形成多元发展格局，抖音生活服务凭借兴趣推荐技术实现"服 务找人"，开辟精准获客新路径。 抖音生活服务生态已实现全面扩容，2025年平台交易额、新入驻连锁商家数、消费用户数均大幅增长，餐饮、游 玩、零售等多垂类交易表现亮眼，连锁商家交易额同比增长58%，用户呈现高消费力、高频复购特征。针对线下 连锁商家，抖音生活服务沉淀出以商品供给、内容传播、线下经营为核心的经营框架，依托"一个心智爆品、两 个营销一致性、三个流量循环、四步区域经营"四大增长引擎，打 ...

Core Viewpoint - The event organized by CITIC Bank Zhengzhou Branch and Lichu Business Services aims to discuss new trends, opportunities, and collaborations in the chain industry, emphasizing the bank's commitment to supporting local economic growth through comprehensive financial services [1] Group 1: Event Overview - CITIC Bank Zhengzhou Branch has been operating in Henan for 27 years, aligning its growth with the regional economy [1] - The event is part of a strategy to create a "chain industry community," focusing on integrated services of financing, production, and intelligence to help chain enterprises expand and upgrade the consumption industry in Henan [1] Group 2: Expert Insights - Industry experts from Lichu Business Services shared insights on "CBK business-finance integration," addressing core challenges faced by chain enterprises such as store expansion, capital management, and data-driven decision-making [1] - Successful local case studies were presented to illustrate the construction of an open ecosystem [1] Group 3: Financial Solutions - CITIC Bank's retail and transaction banking departments provided explanations on service solutions tailored for the chain industry, focusing on a five-dimensional financial leap involving collection, payment, management, financing, and taxation [1] - The private banking department introduced CITIC Bank's private banking rights system [1] Group 4: Future Initiatives - The event marks an important initiative for CITIC Bank Zhengzhou Branch to integrate resources and serve the real economy [1] - The bank plans to use this event as a starting point to collaborate with more ecosystem partners to build a "chain enterprise growth alliance," offering integrated solutions combining finance, technology, and operations [1]