Core Insights - The establishment "Pinjiuping" has quickly gained popularity among whiskey and cognac enthusiasts in Beijing due to its professional selection, immersive experiences, and high-quality events [2][8] - The current consumer trend is shifting from merely purchasing products to seeking deeper experiences, which "Pinjiuping" effectively addresses through its curated tasting environment and expert-led events [3][12] Group 1: Consumer Trends - There is a growing demand for niche and personalized products among drinkers, which "Pinjiuping" caters to by focusing on single cask whiskeys and rare resources [5][8] - The social aspect of drinking is becoming increasingly prominent, with "Pinjiuping" enhancing social engagement through events like the "Friendship Sharing Meeting," which encourages a relaxed atmosphere for socializing [5][12] Group 2: Event Design and Engagement - "Pinjiuping" excels in event planning by combining professional depth with social breadth, appealing to a wide range of consumers from novices to seasoned collectors [10][12] - Monthly themed tasting events led by brand ambassadors or cellar masters significantly enhance the authority and attractiveness of the activities, fostering a community of enthusiasts [12][14] Group 3: Business Model and Strategy - The business model of "Pinjiuping" redefines the relationship between people, products, and spaces by creating a new scene centered on professional content and high-engagement communities, avoiding direct competition with traditional retail and bars [17]