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又一巨头倒下,中期销售狂降不涨,为什么大家都不愿意逛商场了?
Sou Hu Cai Jing· 2025-10-13 09:42
10月10日,北京百盛将于年底闭店的消息上了热搜。 作为百盛集团在中国内地的首家门店,北京百盛复兴门店于1994年3月开业,可最终没能扛过行业寒 流,标志着一个时代的落幕。 与此同时,商场现状正在以肉眼可见的速度衰退,单看2025年上半年,全国就有一大批门店选择闭店, 其中永辉闭店227家、九毛九集团闭店88家、步步高闭店4家,商超餐饮领域闭店速度显著加快。 要是把时间线拉得更长一些,最近两年关闭的门店数量更是多到惊人,像沃尔玛、永辉、星巴克这些大 家耳熟能详的行业巨头,也都在关店名单里。 这不禁让人疑惑,这些曾经在城市里占据重要地位、成为消费地标的商场,为什么渐渐失去了对人们的 吸引力? 商场正在逐渐"失宠" 不管走进哪座城市的商场,看到的品牌、餐饮类型都差不多,全国这么多购物中心,运营模式却大同小 异,自然很难打动现在理性的消费者。 而且传统百货商场大多依赖品牌联营的模式,自己不掌控商品、库存和定价,本质上只是个商业地产运 营商,并不是真正的零售商,所以没办法快速应对市场的变化。 同时,很多商场的硬件设施也逐渐老化,不少运营了十多年的门店,设施又旧又落后,动线设计也不合 理,很难吸引到年轻消费者。 更致命 ...
奇楠沉香选购指南及手串消费趋势
Sou Hu Cai Jing· 2025-09-02 09:01
Core Insights - The market for agarwood, particularly Qi Nan agarwood, is experiencing a rise in popularity as a high-end consumer product due to its rarity and unique fragrance [1][3] - Consumers are increasingly focused on the purpose of their purchase, whether for collection or daily wear, influencing their selection criteria [1][5] Industry Trends - The agarwood market is evolving towards quality, experiential, and professional standards, with a growing emphasis on the sensory experience of the fragrance [5] - High-quality agarwood bracelets are becoming more sought after, representing unique cultural and identity values [1][5] Consumer Behavior - There is a shift in consumer perception, with buyers prioritizing the authentic experience of the fragrance over mere appearance and origin labels [1][3] - Offline experiences, such as visiting physical stores and attending tasting events, are becoming a new trend in the agarwood market, enhancing consumer engagement [3][5] Brand Practices - Brands like Xiang Zhi Zun Agarwood emphasize high quality and the importance of in-person experiences, hosting events in major cities to enhance consumer understanding of agarwood [3] - The founder highlights that the true allure of agarwood lies in its layered and changing fragrance, which can only be appreciated through personal experience [3] Market Challenges - There are concerns regarding the sale of cultivated agarwood being misrepresented as high-end Qi Nan agarwood, which lacks the complexity and collectible value of wild agarwood [3]
开业仅5个月,这家酒铺凭什么成为京城威士忌爱好者的心头好?
Sou Hu Cai Jing· 2025-08-21 21:51
Core Insights - The establishment "Pinjiuping" has quickly gained popularity among whiskey and cognac enthusiasts in Beijing due to its professional selection, immersive experiences, and high-quality events [2][8] - The current consumer trend is shifting from merely purchasing products to seeking deeper experiences, which "Pinjiuping" effectively addresses through its curated tasting environment and expert-led events [3][12] Group 1: Consumer Trends - There is a growing demand for niche and personalized products among drinkers, which "Pinjiuping" caters to by focusing on single cask whiskeys and rare resources [5][8] - The social aspect of drinking is becoming increasingly prominent, with "Pinjiuping" enhancing social engagement through events like the "Friendship Sharing Meeting," which encourages a relaxed atmosphere for socializing [5][12] Group 2: Event Design and Engagement - "Pinjiuping" excels in event planning by combining professional depth with social breadth, appealing to a wide range of consumers from novices to seasoned collectors [10][12] - Monthly themed tasting events led by brand ambassadors or cellar masters significantly enhance the authority and attractiveness of the activities, fostering a community of enthusiasts [12][14] Group 3: Business Model and Strategy - The business model of "Pinjiuping" redefines the relationship between people, products, and spaces by creating a new scene centered on professional content and high-engagement communities, avoiding direct competition with traditional retail and bars [17]
1小时下线48000瓶饮料,武汉顶津迎战消费旺季
Sou Hu Cai Jing· 2025-04-21 02:44
Group 1 - The beverage fast-moving consumer goods (FMCG) market is entering its sales peak as temperatures rise, with Wuhan Tingjin Food Co., Ltd. ramping up production of popular drinks like "Ice Black Tea" and "Watermelon Peach" [1][3] - Wuhan Tingjin has three production workshops and 16 production lines, primarily producing the well-known "Kang Shifu" series of low-sugar and sugar-free beverages. In the first quarter of this year, the company produced 15.1 million boxes of beverages, generating a revenue exceeding 360 million yuan [3] - The production line operates efficiently, with a single line capable of producing 48,000 bottles per hour, achieving a daily capacity of over 550,000 boxes. The company plans to introduce AGV robots and AI visual inspection systems to upgrade its production lines, aiming to reduce energy consumption and enhance production efficiency [3] Group 2 - The beverage FMCG market is evolving towards diversification, health, functionality, and experiential consumption. Wuhan Tingjin is focusing on technological upgrades while also transitioning its product offerings [3] - In addition to traditional products like jasmine tea and ice black tea, Wuhan Tingjin plans to launch new products such as "Tea's Inheritor," goji chrysanthemum tea, and PH9.0 water, aiming to target niche markets and expand its market influence [3]