Core Viewpoint - The current consumer market is experiencing an unprecedented price storm driven by low-price competition, which is ultimately undermining the future of the market [1][3]. Group 1: Impact on Companies - Low-price competition has evolved into a life-and-death struggle for survival, forcing companies to cut costs and lower standards, often sacrificing product quality [3]. - A notable home appliance company has reduced R&D investment to maintain low prices online, resulting in slower product iteration and technological lag [3]. - Continuous compression of profit margins makes it difficult for companies to invest in service quality, negatively impacting consumer experience and brand value [3]. Group 2: Impact on Consumers - The allure of low prices often conceals hidden traps, leading to frequent issues with cheap electronic products and low-quality furniture, which erodes consumer trust [3][5]. - Consumers are increasingly viewing price as the sole criterion for purchasing, neglecting product quality, performance, and service, which distorts their value perception [5]. - This shift in consumer mindset contributes to a market where low-quality products thrive, pushing out high-quality brands [5]. Group 3: Successful Strategies - Some companies, like Pang Donglai and Green Home, are successfully maintaining their market positions by focusing on quality and service, demonstrating that quality is the core competitive advantage [5][7]. - The path to breaking the cycle of low-price competition lies in rebuilding a value-oriented market order, with companies investing more in R&D and service upgrades [7]. Group 4: Call to Action - Both companies and consumers need to shift their perspectives; companies should prioritize quality over price, while consumers should recognize the relationship between price and value [7]. - A collective effort is required to escape the low-price competition vortex and restore the foundation of quality in the consumer market, enabling sustainable development for companies and a better quality of life for consumers [7].