为迎接广大集邮爱好者，兰州平凉路集邮专卖店早早精心布置，琳琅满目的邮品整齐陈列，处处洋溢着新春 的喜庆氛围。七里河区西津西路邮政支局则在现场特设生肖与文创产品展区，展区按品类划分、依脉络陈 列，清晰展现出生肖邮票数十载的发展历程，让集邮爱好者们在选购邮品的同时，沉浸式感受邮票文化的传 承魅力。 为回馈邮迷们的高涨热情，兰州市集邮公司特别推出回馈活动，凡是马年出生的集邮爱好者，均可凭本人身 份证，免费领取一份精美礼品及一枚丙午马年生肖邮票。这方寸之间的美好，便是他们冬日清晨里最珍贵的 收获。 记者 袁文波 通讯员 马智勇 文/图 责任编辑：任彩玲 兰州丙午马年生肖邮票热销 市民咨询购买 每日甘肃网1月7日讯 据兰州晚报报道 1月5日，一年一度的生肖邮票首发日如约而至。当天早晨，集邮爱好者 们早早赶赴现场，市区各集邮专卖店门前排起长队，只为抢先入手心仪的丙午马年生肖邮品。 ...

究竟是什么原因导致了这一现象？从体制管理的不足，到市场炒作的恶性循环，这些因素共同作用，形成了邮市 现有的困境，影响了它的发展潜力。 管理体制缺陷是根源 邮市低迷的主要原因之一，在于体制管理的严重缺陷。 尤其是集邮公司将纪特邮票从邮政业务中剥离，单独运营的做法，直接违背了邮票作为商品市场运作的客观规 律。 邮票原本应当是通过邮政窗口进行使用与流通，而这一点却被忽视，造成邮票供需失衡，市场混乱。 更严重的是，新邮的炒作屡禁不止，集邮公司在幕后进行的市场操控，使得邮市无法回归到正常的市场机制。 通过集邮公司对新邮的炒作，我们看到的是市场上成堆的邮票，与邮政窗口的空缺形成鲜明对比。 这种操纵行为不仅让投资者失去信心，还让集邮事业的声誉受到严重损害。 当前，中国邮市的低迷状态已经持续了多年，许多品种的价格回到了多年前的水平，市场似乎陷入了一种深不可 测的困境。 另外，欢迎大家点击下方的名片，关注【集邮知识】公众号，我们会在上面提供更聚焦的集邮信息。 炒新带来的恶果不仅是投资者的经济损失，甚至可能引发更严重的社会隐患。 因为邮票作为一种商品，其资金背后隐藏着大量的民间投资。 这些资金的流入原本应该促进邮市健康发展，却因 ...

但现实是，这种方式早已不再适应当下的需求。 那么，如何解决集邮市场的困境？关键在于培养新一代集邮人才，提高邮票的实际需求。 销毁与减量不能救邮市 随着集邮人数的急剧下降，曾经有效的销毁库存和减量新邮方式已无法恢复市场活力。 近来，集邮市场的低迷情况越来越显著。 上世纪九十年代，集邮人数曾高达1700万，而如今这一数字已经降至不到100万，集邮市场的萎缩不可 忽视。 在这种情况下，有人提议通过销毁库存、减量新邮等手段来提振市场。 集邮新人培养成关键 集邮市场的困局，归根结底是没有及时培养新的集邮群体。 虽然一些地方已经举办了集邮周和青少年集邮活动，但效果始终不尽如人意。 根本原因在于，这些活动并没有触及到大众的兴趣和需求。 而要让更多人接触并喜爱集邮，必须解决两个核心问题：如何让普通人接触邮票？以及如何让他们在不 亏本的情况下参与其中？ 这需要有更多主动的推广渠道和贴近群众的活动，而不仅仅是依赖被动的网络销售平台。 通过减少发行量来试图提振邮市的策略，本质上是将市场萎缩进一步推向极限。 如今，集邮市场的需求并非源于收藏者的减少，而是因为缺乏新的参与者和兴趣。 因此，只有提高新邮的需求，才能真正激活市场，而销毁新 ...

Core Insights - The philatelic market is currently experiencing a downturn, particularly with the stagnation of old stamp prices [1] - The issuance of new stamps is significantly suppressing the appreciation potential of old stamps, leading to a decline in market attractiveness for collectors [2][5] - The fundamental issue lies in the loss of collectors, which cannot be resolved merely by reducing the issuance of stamps [7] Group 1 - The continuous issuance of new stamps has created a stark contrast in pricing, making it difficult for old stamps to appreciate [3] - New stamps often suppress the price increase of old stamps, especially when sold at discounted rates, exacerbating market weakness [5][6] - Attracting collectors back to the market is crucial, as their absence leads to a vicious cycle that undermines long-term market stability [7] Group 2 - The current strategy of reducing stamp issuance may lead to short-term price increases but increases the burden on existing collectors without attracting new ones [8]

Core Viewpoint - The stamp collecting market in China, once a popular trend, is now facing significant decline and transformation challenges due to various factors, including the rise of electronic communication and a lack of interest among younger generations [1][3][5]. Market Decline Reasons - The decline of the stamp collecting market is attributed to the rise of electronic communication methods, which have diminished the practical value of stamps [5]. - Over-speculation in the past led to a bubble, and many investors suffered losses during the 1997 financial crisis, resulting in a lingering caution towards stamp investments [5]. - Excessive issuance and repetitive stamp varieties have caused many stamps to lose their collectible value [5]. Demographics of Collectors - The current stamp collecting market is predominantly led by middle-aged and elderly individuals, with 63.2% of collectors aged 65 and above, while only 7.5% are under 30 [7][8][6]. Cultural and Historical Value - Despite the market's downturn, stamp collecting still holds significant cultural and historical value, which could be leveraged for revitalization efforts [10][16]. Initiatives for Revitalization - The postal department and stamp associations are exploring ways to attract younger collectors, such as launching new stamp series with appealing designs and advanced printing techniques [11]. - Initiatives like establishing stamp clubs and engaging with communities aim to rekindle public interest in stamp collecting [12][13]. - The emergence of digital stamp platforms presents new opportunities for traditional stamp collecting, potentially attracting younger audiences [14]. Future Outlook - Experts suggest that the future success of the stamp collecting market hinges on a "cultural transformation," focusing on its cultural and educational functions rather than investment speculation [17][18]. - Promoting digital stamp platforms can help engage younger generations by overcoming geographical and temporal limitations [19].

Core Viewpoint - The traditional philately industry is facing unprecedented challenges due to the digital wave, prompting China Post to recruit channel sales partners to expand its market reach and attract younger consumers [1][3]. Group 1: Industry Challenges - The traditional philately market is shrinking, with a significant decline in interest among younger generations, leading to a generational gap in philatelic culture [3][4]. - The market for stamps has diminished, with only 25% of stalls in the Beijing coin and stamp market dedicated to stamps, reflecting a shift towards coin collecting [3][4]. Group 2: Strategic Initiatives - China Post's recruitment of channel partners marks its first move to open social channel cooperation, aiming to decentralize cultural dissemination and attract young users through diverse sales channels [4][5]. - The company offers three cooperation paths: traditional distribution, product customization, and referral partnerships, allowing for a broader range of products including cultural derivatives [5][6]. Group 3: Market Adaptation - The introduction of philatelic cultural products into various consumer environments, such as tourist shops, is expected to enhance the visibility and appeal of stamps [6][7]. - Collaborations with popular brands and IPs are suggested to make philatelic products more appealing to younger audiences, potentially revitalizing interest in the hobby [7][8]. Group 4: Future Considerations - While expanding sales channels is a crucial first step, challenges remain in maintaining product uniqueness and sustaining interest among younger consumers [7][8]. - The transformation of China Post's strategy is viewed as a race against time, with the need to balance trendy marketing with the preservation of stamps' cultural significance [8].

Core Viewpoint - The traditional stamp collecting industry in China is facing unprecedented challenges due to digitalization, prompting China Post to recruit social channel distributors to expand its market reach and attract younger consumers [1][3][4]. Group 1: Industry Challenges - The traditional stamp market is shrinking, with only a quarter of the previous market presence remaining, as younger generations show decreasing interest in stamp collecting [4][5]. - The cultural gap between generations is evident, with older collectors reminiscing about their collections while younger individuals are more engaged with digital entertainment [4][5]. Group 2: Strategic Changes - China Post's initiative to open social channel cooperation marks a significant shift towards decentralization, aiming to leverage social forces to rebuild its distribution network and attract younger users [5][6]. - The company is offering three collaboration paths for distributors: traditional distribution, product customization, and referral partnerships, allowing for a diverse range of products beyond traditional stamps [5][6]. Group 3: Market Expansion - The expansion of sales channels includes online platforms and cultural stores, which can help stamp products reach a broader audience and enhance their market presence [9][10]. - The introduction of cultural derivative products and creative merchandise aims to diversify consumption scenarios, making stamp collecting more appealing to a wider demographic [8][9]. Group 4: Future Considerations - While expanding channels is a crucial first step, challenges remain, such as avoiding product homogenization and maintaining the interest of younger consumers [10]. - The transformation of China Post's strategy is seen as a race against time, requiring innovative marketing and partnerships with popular brands to resonate with younger audiences [10].

Core Insights - The consumption patterns of young people are significantly changing the market landscape in China, leading to a decline in traditional industries such as liquor, art, and high-end furniture [1][5]. Group 1: Alcohol Industry - The consumption of liquor, particularly Baijiu, has seen a drastic decline among young adults, with the percentage of those in their 20s consuming it dropping to below 10% by 2020, down from previous years [3]. - Baijiu production has decreased by nearly 30% year-on-year, affecting even leading companies like Moutai [3][11]. Group 2: Art and Collectibles - The art auction market has shrunk by over 50%, with participation from individuals in their 20s falling below 10% [5]. - Collectibles such as stamps have become less appealing, now primarily enjoyed by older generations [5]. Group 3: High-End Furniture - High-end furniture, particularly rosewood, is struggling due to its high price and bulkiness, leading to significant sales declines and inventory buildup [5]. - Young consumers prefer simpler, more lightweight options over traditional luxury items [5]. Group 4: Overall Consumer Behavior - Young consumers are increasingly prioritizing immediate needs over luxury items, showing reluctance to take on debt for housing or invest in high-end goods [7]. - There is a shift towards valuing tangible, practical experiences over status symbols, with a preference for fast-moving consumer goods [9][11].

Group 1 - The philately market has experienced a significant decline, with many collectors leaving due to various challenges faced by the industry [1][2][4] - The younger generation shows little interest in stamps, contributing to the shrinking market [2][4] - The number of stamp collectors has drastically decreased from 30 million to less than 100,000 over the past few decades, influenced by technological advancements and cultural shifts [4] Group 2 - The rapid development of the internet has led to information chaos in the philately market, with issues such as counterfeits and misleading promotions affecting the industry [5] - Unethical practices have severely impacted the credibility of the philately market, causing many passionate collectors to suffer financial losses [5][6] - The high level of market homogeneity has disappointed many collectors, leading to a lack of willingness to invest in this "aging" industry [6] Group 3 - The diversification of the collectibles market has drawn attention away from philately, with collectors exploring various other categories such as coins and art [6] - The traditional collectible category of philately faces the challenge of standing out among numerous emerging collectible options [6]

Core Insights - The classic stamp album market is facing unprecedented challenges due to a decline in demand and changing consumer attitudes [1][12] - The aging demographic of stamp collectors and the shift in interests among younger generations contribute to the shrinking collector base [1][3] Group 1: Decline of the Stamp Collecting Community - The stamp collecting community is gradually aging, with younger generations shifting towards interests that align with a fast-paced lifestyle [1][3] - There is a scarcity of individuals willing to invest time and effort into researching and organizing stamps, leading to a yearly decline in the industry [3] Group 2: Transformation of Consumer Attitudes - Modern consumers prioritize immediacy and practicality over the collectible value that was once emphasized [4][5] - The desire to purchase stamp albums, which require long-term storage and have uncertain appreciation, has significantly diminished [4] Group 3: Market Environment and Investment Channels - The overall economic climate impacts the stamp market, with consumers reducing spending on non-essential items during economic downturns [6] - The proliferation of modern investment channels, such as stocks, funds, and cryptocurrencies, leads consumers to prefer more liquid and high-yield investment options over stamp albums [6] Group 4: Supply and Demand Imbalance - The postal authorities have failed to effectively control the issuance of stamps, resulting in an oversupply that exceeds demand [8] - The increasing number of new stamps diminishes the scarcity and investment value of classic stamp albums, further affecting their appeal [8] Group 5: Mismatch Between Traditional Albums and Modern Consumer Needs - The traditional format and slow content updates of classic stamp albums do not meet consumers' demands for novelty and personalization [9][10] - Compared to emerging cultural products with unique designs and innovative packaging, classic stamp albums appear less attractive [10] Group 6: Industry Challenges and Future Directions - The decline of classic stamp albums reflects not only a shrinking market demand but also a broader cultural and consumer behavior shift [12] - To overcome current challenges, the industry must focus on innovation and adapt to modern consumer trends, particularly in engaging younger audiences [12]