Core Insights - The article highlights the successful participation of Sunflower Group at the 91st National Pharmaceutical Trade Fair and China International Health Nutrition Expo in Nanjing, where it showcased its brand "Wen Dong Fang" and won the "Innovation Pioneer - Industrial Enterprise Award" [3] Group 1: Company Achievements - Sunflower Group's health segment, in collaboration with its liquor division, has gained significant attention for its cross-industry innovation approach, emphasizing "brewing with a pharmaceutical heart" [3] - The "Wen Dong Fang" liquor has been well-received due to its pharmaceutical-grade quality control standards and the integration of traditional techniques with modern technology, leading to high demand and successful sales during the event [5] Group 2: Product Quality and Innovation - The "Wen Dong Fang" team undertook a three-year journey to select high-quality chestnuts from the "Hometown of Chinese Chestnuts" in Qianxi, Hebei, ensuring that each chestnut meets pharmaceutical-grade standards, with iron content in century-old trees being 2.1 times that of younger trees [9] - The production process combines traditional chestnut liquor brewing techniques with modern biological extraction technology, enhancing the absorption of herbal active ingredients while maintaining a low yield of 1 jin of liquor from 12 jin of chestnuts [9] Group 3: Market Positioning and Recognition - "Wen Dong Fang" is recognized as a pioneer in herbal chestnut liquor, catering to diverse consumer needs with products like "Wen Dong Fang No. 6" and "Wen Dong Fang No. 9," designed for casual drinking and gifting [9] - The brand has received authoritative recognition from industry experts and has been featured in a CCTV program, enhancing its credibility and public awareness [9][10]