当金秋的明月高悬,中秋与国庆的喜庆氛围交织,江苏大地上,一场场宴席正热闹上演。而在这些宴席的酒 桌上,一款名为国缘四开的白酒悄然占据着"C位",成为当之无愧的"隐形王者"。不是刻意营销的"硬推", 而是宾客举杯时的自然选择:婚宴上新人碰杯用它,商务宴上伙伴敬酒选它,家宴里长辈抿着也点头。 最新的市场数据说得直白:在江苏宴席市场,每销售10瓶中高端白酒,就有4瓶是国缘四开。这份"隐形优 势",不是靠运气,而是它把"宴席需求"揉进了品牌里——不只是卖酒,更是懂江苏人的待客之道。 选对赛道:42度"刚刚好的酒",开辟宴席蓝海 白酒市场早就是一片红海:高度酒够烈但易上头,低度酒够柔却少了醇厚,不少人总为宴席选酒犯难。国缘 四开没有陷入"高低之争"的窠臼,而是以42度的独特定位,实现了"低而不淡"的差异化口感,既避免了高度 酒的烈性,又保留了白酒的醇厚,精准契合了当下消费者对健康饮酒的新需求。 苏州一位酒店老板说:"前两年还总有人问'有没有不冲的酒',现在直接指定国缘四开,客人反馈'喝着舒 服'。" 守住根本:纯粮+智能酿造,每口都是品质"定心丸" 如果说精准定位是国缘四开成功的钥匙,那么卓越的品质则是其稳固市场地位的 ...

Group 1 - The importance of market position certification for brands in a competitive market is emphasized, providing credibility and authority to enhance brand persuasion [2] - CICC International Consulting has extensive experience in market research, with over 20,000 successful cases, and offers professional market position certification services [2] - Market position certification is applicable across various digital and traditional media platforms, enhancing brand visibility and recognition [2] Group 2 - The low-alcohol beverage market in China is projected to exceed 120 billion yuan by 2030, capturing 35%-40% of the total beverage market [4] - The growth of the low-alcohol market is driven by generational shifts, health trends, and globalization, with younger consumers favoring lighter drinking experiences [4][5] - Innovative products like fruit wines and sparkling wines are experiencing significant growth, with fruit wines seeing over 70% annual growth in instant retail channels [5] Group 3 - New brands are redefining consumption logic in the low-alcohol market through scenario-based innovations, enhancing both taste and functionality [5] - Companies are expanding consumption scenarios beyond traditional dining settings, creating a more engaging consumer experience [5]

Group 1 - The Chinese liquor industry is experiencing changes driven by new consumption and health concepts, with Gujing Gongjiu launching the "Light Ancient 20" to meet evolving consumer demands [1] - Gujing Gongjiu integrates health concepts into its production process, maintaining traditional flavors while offering modern drinking experiences [1] - The company leverages its resources in Bozhou, known as the "World Medicine Capital," to create functional health wines like "Gujing Shenli Wine" [1] Group 2 - Gujing Gongjiu aims to build a more complete liquor consumption ecosystem by focusing on the "Light Ancient 20" and reviving classic brands [2] - Industry experts highlight that Gujing Gongjiu's innovation allows for a low-alcohol product that retains flavor, appealing to younger consumers who desire a lighter drinking experience [2] - The trend towards low-alcohol beverages reflects fragmented drinking scenarios, with Gujing Gongjiu positioning its products as premium choices rather than compromises [2]

Core Insights - The beer market is experiencing a transformation driven by the preferences of younger consumers, particularly those born after 1995, who are seeking diverse and innovative flavors [1][2][3] - The shift from traditional beer flavors to a wide variety of options, including fruit-flavored and craft beers, is evident, with fruit and craft beers accounting for approximately 30% of sales among younger consumers [2][3] - The trend towards visually appealing packaging and health-conscious choices is influencing consumer behavior, with a significant increase in demand for low-alcohol and alcohol-free beers [4][5] Market Trends - The beer industry is moving from a single-flavor focus to a "everything can be beer" approach, with companies introducing various types of beers, including fruit, craft, and non-alcoholic options [2][3] - The sales of specialty beers, such as fruit and craft beers, have been growing steadily, with a reported increase of around 30% in certain markets [2] - The Z generation is contributing 65% of the sales in the craft beer market, showing a strong demand for personalized flavors and social experiences [2] Consumer Preferences - Younger consumers are gravitating towards unique flavors, including spicy ingredients and unconventional additives, reflecting a shift in taste preferences [3] - The aesthetic appeal of beer packaging is becoming increasingly important, with 94% of consumers expressing a strong willingness to purchase visually appealing products [4] - Health consciousness is leading to a rise in the popularity of low-alcohol and alcohol-free beers, with searches for these products increasing over four times year-on-year [4][5] Innovation and Collaboration - Beer companies are exploring cross-industry collaborations to expand their market reach, introducing products that blend beer with other beverage categories [6] - The essence of these collaborations is to innovate flavors while enhancing cultural experiences, moving beyond mere product sales [6] - Despite the push for innovation, companies face challenges in maintaining product quality and ensuring that new flavors do not overshadow traditional beer preferences [6]

Core Viewpoint - Gujinggongjiu has achieved remarkable success by occupying high-value positions in the market, leveraging its status as a national famous liquor and focusing on health and cultural values [1][9]. Group 1: National Famous Liquor - Gujinggongjiu has been recognized as a national famous liquor since 1963, winning the title four times and establishing itself among the "Old Eight Famous Liquors" [3][4]. - The brand emphasizes the prestige associated with being a national famous liquor, which significantly enhances consumer perception and product value [3][4]. - The acquisition of Hubei Huanghelou Liquor in 2016 created a unique "Chinese Double Famous Liquor" landscape, further solidifying Gujinggongjiu's market position [4][5]. Group 2: Health and Wellness - With the rise of health consciousness among consumers, Gujinggongjiu has positioned itself as a leader in promoting "healthy drinking" concepts [5][6]. - The company established Anhui Gujing Health Technology Co., Ltd. in 2013 to develop functional foods and health products, leveraging its location in a major traditional Chinese medicine hub [5][6]. - New health products showcased at trade events, such as the "Xinggan Baobei" and various herbal teas, have received positive feedback for their health benefits [6][7]. Group 3: Cultural Significance - Gujinggongjiu emphasizes its cultural heritage through three main cultural pillars: Tribute Wine Culture, Dragon Wine Culture, and Year Wine Culture [7][9]. - The Tribute Wine Culture is rooted in historical practices, enhancing the brand's identity as "China's First Tribute" [7][8]. - The Dragon Wine Culture symbolizes nobility and heritage, while the Year Wine Culture connects the brand to traditional celebrations, reinforcing its cultural relevance [8][9].