在新消费与健康理念普及的背景下，白酒行业正迎来新的变化。 为进一步适应市场，8月19日，"年份原浆轻度古20上市发布会"正式举办，安徽古井贡酒（000596）股 份有限公司(以下简称"古井贡酒")敏锐捕捉市场趋势，首创"轻度"概念，以轻度古20回应消费者饮酒体 验新需求。 据记者了解，从酒体设计之初，轻度古20便将"健康"理念融入生产工艺每一个环节，既保留传统经典 色、香、味风格的同时，又能感受现代美酒的悦己悦人、新潮新风、新体验。 从"年份原浆"的厚重，到"轻度古20"的传承与创新；从老名酒的经典回归，到"神力酒"激活养生场景； 从威士忌跨界到轻养社新生态——古井贡酒正以多元创新，生态化建设，重新定义中国白酒的"悦己时 代"。 活动同期还举办了"古井贡酒.年份原浆2025年上半年重点经销商大会"，研判行业发展趋势。据悉，古 井贡酒将持续推进以"轻度古20"为突破口，同时通过老名酒复兴、健康酒布局，构建更完整的白酒消费 生态，赋能市场未来发展。 白酒行业专家、武汉京魁科技有限公司董事长肖竹青接受《证券日报》记者采访时表示，传统低度酒为 了降度往往牺牲风味，加水或加冰后易出现浑浊、寡淡。古井贡通过工艺创新，在2 ...

Core Insights - The beer market is experiencing a transformation driven by the preferences of younger consumers, particularly those born after 1995, who are seeking diverse and innovative flavors [1][2][3] - The shift from traditional beer flavors to a wide variety of options, including fruit-flavored and craft beers, is evident, with fruit and craft beers accounting for approximately 30% of sales among younger consumers [2][3] - The trend towards visually appealing packaging and health-conscious choices is influencing consumer behavior, with a significant increase in demand for low-alcohol and alcohol-free beers [4][5] Market Trends - The beer industry is moving from a single-flavor focus to a "everything can be beer" approach, with companies introducing various types of beers, including fruit, craft, and non-alcoholic options [2][3] - The sales of specialty beers, such as fruit and craft beers, have been growing steadily, with a reported increase of around 30% in certain markets [2] - The Z generation is contributing 65% of the sales in the craft beer market, showing a strong demand for personalized flavors and social experiences [2] Consumer Preferences - Younger consumers are gravitating towards unique flavors, including spicy ingredients and unconventional additives, reflecting a shift in taste preferences [3] - The aesthetic appeal of beer packaging is becoming increasingly important, with 94% of consumers expressing a strong willingness to purchase visually appealing products [4] - Health consciousness is leading to a rise in the popularity of low-alcohol and alcohol-free beers, with searches for these products increasing over four times year-on-year [4][5] Innovation and Collaboration - Beer companies are exploring cross-industry collaborations to expand their market reach, introducing products that blend beer with other beverage categories [6] - The essence of these collaborations is to innovate flavors while enhancing cultural experiences, moving beyond mere product sales [6] - Despite the push for innovation, companies face challenges in maintaining product quality and ensuring that new flavors do not overshadow traditional beer preferences [6]