Investment Rating - The report indicates a favorable investment opportunity for Tencent Music (TME US/1698 HK), suggesting that the current sell-off is excessive and presents a good entry point due to attractive risk-reward dynamics [4]. Core Insights - Tencent Music's stock has underperformed year-to-date, influenced by competitive narratives, expectations around the K-pop concert restart, and heightened antitrust concerns regarding the acquisition of Himalaya [4]. - The stock price has retraced 38% from its peak of $26.7 on September 17, 2025, primarily driven by a reduction in valuation multiples [4]. - The report aligns with the views of CITIC Lyon Research, emphasizing the sustainability of Tencent Music's subscription model and its competitive product offerings built around fan-artist relationships [4]. Company Overview - Tencent Music was established in 2016 and operates several well-known music platforms, including QQ Music, Kugou Music, Kuwo Music, and 全民 K 歌. The company has developed a diversified business model centered around music and audio content discovery, listening, singing, viewing, performing, and social interaction [10]. - The primary revenue sources include online music subscriptions, online karaoke and live streaming, advertising, content licensing, and digital album sales. After a challenging transition in 2022-2023, the company has established a more sustainable business structure, with online music business growth driven by successful subscription strategies [10]. Revenue Breakdown - Online music services account for 62.4% of total revenue, while social entertainment services and others contribute 37.6% [11]. - The company generates 100% of its revenue from Asia, with no contributions from the Americas, Europe, or the Middle East and Africa [11]. Market Consensus - The market consensus target price for Tencent Music is $25.80 [12]. - As of January 15, 2026, the stock price is $16.6, with a market capitalization of $27.09 billion [11].