Core Insights - Malaysia is leveraging the China International Import Expo (CIIE) to promote its largest trade initiative in China, the Malaysia International Halal Showcase (MIHAS) [1][2] - The event aims to connect Malaysian companies, especially SMEs, with high-quality consumers and partners in China and East Asia, with a target trade volume of 2.5 billion MYR [2][4] - The bilateral trade between China and Malaysia reached 212.03 billion USD in 2024, marking an 11.4% year-on-year increase, with China being Malaysia's largest trading partner for 16 consecutive years [4] Group 1: Trade Promotion and Participation - MIHAS features over 250 companies and institutions, with 800 representatives attending, showcasing more than 200 booths in a 2,000 square meter exhibition area [2] - The event serves as a platform for Malaysian fast-moving consumer goods companies to engage with Chinese distributors, leading to local product adaptations and nationwide distribution agreements [2][3] Group 2: Future Cooperation and Economic Growth - The signing of the upgraded China-ASEAN Free Trade Area 3.0 agreement in Kuala Lumpur is expected to enhance Malaysia-China cooperation beyond traditional trade, focusing on digital economy, green economy, and supply chain connectivity [4][5] - Malaysia aims to deepen collaboration with China in high-value products and services, particularly in high-end manufacturing sectors like electronics and semiconductors [5][6] Group 3: Strategic Frameworks - The Malaysia External Trade Development Corporation (MATRADE) emphasizes the importance of the Belt and Road Initiative and the 3.0 upgrade as frameworks supporting balanced and resilient trade growth between Malaysia and China [6]