以下文章来源于零食快报 ，作者零食快报 零食快报 . 零食快报，致力于成为中国零食与休闲食品行业新媒体，龙品锡传媒公众号矩阵成员。3月6-8日与您相 约深圳国际会展中心（宝安馆），2026年食品饮料行业开年第一展，深圳见！选高端食品，就到全食展 参展/参观：15810224093李俊 近日，国家市场监管总局发布《食品委托生产监督管理办法》， 将从 2026 年 12 月 1 日 起实施。 新规明确委托方对委托生产食品的安全负总责，受委托的生产方对生产行为负责。 新规将 商标许可、特许经营、贴牌生产、来料加工、定制生产 等多种形式 统一纳入监 管范围 。 这意味着，无论采用何种合作方式，只要涉及食品生产委托，都将适用同样的监管要 求。 这一变化填补了食品委托生产监管的制度空白，为监管部门提供了明确的执法依据。 一、责任划分 品牌方负总责，生产方担主责 新规明确委托双方资质要求，从根本上解决责任划分模糊问题。委托方必须具备监督受 托方生产能力，能够正常履行食品安全主体责任。 对于受托方，必须依法取得食品生产许可，许可证副本载明的食品类别和品种明细应包 括受托生产的食品类别和品种。 这有效防范了超许可范围生产的风险 ...

Core Insights - The article emphasizes the importance of scale, standardization, professionalism, and market responsiveness for brands seeking reliable holiday food manufacturing partners. Fujian Qipihongma Food Group positions itself as a leading OEM in China's festive food sector, offering comprehensive and high-value solutions to help brands seize market opportunities [1]. Group 1: Foundational Strengths - Scale of production and standardized management ensure delivery and quality, with industry-leading capacity [2]. - Management is enhanced by hiring experienced professionals from major companies, implementing a three-pronged management model of refined processes, standardized operations, and standardized outputs [4]. - The company has established a fully digitalized management system, ensuring efficient and reliable operations through strategic partnerships with logistics providers [4][6]. Group 2: Vertical Integration and Smart Manufacturing - The company controls costs and quality through a vertically integrated supply chain, with 100% self-researched core fillings, reducing costs by 15%-20% [7]. - Automation in the production process has reduced manual intervention by 60%, enhancing efficiency and minimizing pollution risks [12]. - The company has developed innovative health-focused products, such as low-sugar mooncakes, aligning with market trends towards healthier options [10][13]. Group 3: Research and Market Innovation - The company focuses on health and innovation in product development, with significant reductions in sugar and fat content in traditional mooncake recipes [10]. - It has successfully launched several best-selling products, including various types of mooncakes that have achieved significant sales milestones [15]. - Continuous innovation is planned for future product lines, including new types of mooncakes and health-oriented series [17]. Group 4: Comprehensive Service Offering - The company provides end-to-end services from market analysis to product development, ensuring tailored solutions for clients [19]. - It offers creative packaging design and brand strategy services to enhance product visibility and market positioning [19]. - Fujian Qipihongma Food Group positions itself not just as a manufacturer but as a strategic partner for brands, aiming to navigate complex supply chain challenges while enabling market success [21].