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行业洞察:从“价格战”到“价值战”,成都香柏树食品的破局之道
Sou Hu Cai Jing· 2025-05-28 06:03
Group 1 - The core viewpoint of the article highlights that in the face of severe competition and price wars in the Chinese food industry, innovation and quality are essential for survival and growth [1][3]. - The food industry is experiencing a downturn characterized by low-price competition and homogenization, leading to many companies facing operational challenges [1][3]. - Cheng Meiying, the general manager of Xiangbaishu Food Factory, emphasizes that the company focuses on product quality rather than engaging in price wars, which she describes as a vicious cycle [3][5]. Group 2 - Xiangbaishu has developed a unique "millimeter-level craftsmanship" through a 17-year research process, allowing them to produce red bean paste with a fineness of 0.18 millimeters, which is difficult for competitors to replicate [3][5]. - The company adopts a flexible manufacturing model, enabling them to respond quickly to fluctuating orders, such as a 500-kilogram minimum order and a 24-hour response system for urgent demands [5][7]. - By analyzing customer needs and market trends, Xiangbaishu has successfully launched a "low-sugar health" product line that aligns with the growing demand for healthier options [5][7]. Group 3 - Xiangbaishu positions itself as a "growth think tank" for its clients, focusing on long-term partnerships rather than one-time transactions, which enhances customer loyalty [7][9]. - The company collaborates with clients on new product development and provides timely market insights, helping clients gain a competitive edge [7][9]. - The emphasis on building trust and delivering value over merely competing on price is seen as a key strategy for overcoming industry challenges [9].