Core Points - The European Commission imposed fines totaling over €157 million (approximately 1.3 billion yuan) on luxury brands Gucci, Chloé, and Loewe for violating EU antitrust regulations by restricting third-party retailers' pricing practices [2][4] Group 1: Company Actions - The three brands, part of Kering Group, Richemont Group, and LVMH Group, engaged in resale price maintenance (RPM) practices, which included requiring retailers to adhere to suggested retail prices, setting maximum discount rates, and limiting promotional periods [4] - These practices were found to cover the entire European Economic Area and persisted for several years, leading to increased product prices and reduced consumer choice [4] Group 2: Fine Details - The fines were reduced due to the companies' cooperation during the investigation, with Gucci and Loewe receiving a 50% reduction, resulting in final fines of €119.7 million and €18.01 million, respectively, while Chloé received a 15% reduction, leading to a fine of €19.69 million [5]