Core Points - The European Commission has imposed a total fine of €157 million (approximately 1.3 billion RMB) on luxury brands Gucci, Chloé, and Loewe for anti-competitive practices related to price maintenance [1][2] - The investigation revealed that these companies engaged in resale price maintenance (RPM) by requiring retailers to adhere to suggested retail prices and maximum discount rates, which limited price competition among retailers [1][2] - The anti-competitive behavior has been identified as having occurred until April 2023, and the fines were determined based on the severity, duration, geographical scope, and cooperation of the companies during the investigation [2] Company Summaries - Gucci, part of the Kering Group, was fined €119 million for its role in the anti-competitive practices [2] - Chloé was fined €1.9 million and has stated that it takes the matter seriously, implementing measures to comply with EU competition law since the investigation began in 2023 [2] - Loewe, under the LVMH Group, was fined €1.8 million and has confirmed its commitment to strictly adhere to antitrust laws following the penalty [2] Industry Implications - The penalties serve as a strong signal to the luxury fashion industry against the implementation of RPM practices in both online and physical retail environments [2] - The European Commission emphasizes that all consumers in Europe should benefit from genuine price competition, regardless of where or how they purchase products [2]

据媒体报道，欧盟委员会10月14日通报，对古驰（Gucci）、蔻依（Chloé）和罗意威（Loewe）三大奢侈品牌处以合计超1.57亿欧元（约合13亿元）的罚 款，理由是三家企业限制第三方零售商定价的行为违反欧盟反垄断法规。 据了解，这三家品牌分属法国开云集团、瑞士历峰集团与法国路威酩轩集团旗下，均在高端服装、皮具及配饰等领域开展业务。调查显示，它们实施了"转 售价格维持（RPM）"行为，通过多种限制干预合作的线上及线下第三方零售商商业策略，包括要求零售商不得偏离建议零售价、设定最高折扣率、限定特 定促销时段，部分情况下甚至禁止提供任何折扣，强制零售商采用与品牌直营渠道一致的价格条件。此类行为覆盖整个欧洲经济区，持续数年，被指抬高了 商品价格并缩小了消费者选择范围。 | Company | | Reduction for cooperation Fine (after reduction) | | --- | --- | --- | | Gucci | 50% | €119 674 000 | | Chloé | 15% | €19 690 000 | | Loewe | 50% | €18 009 000 ...

Core Points - The European Commission has imposed a total fine exceeding €157 million on Gucci, Chloé, and Loewe for anti-competitive pricing practices [1][3] - The companies engaged in resale price maintenance (RPM), restricting the ability of their independent retailers to set their own retail prices [2][5] Company Summaries - Gucci, based in Italy, was fined €119.67 million after a 50% reduction for cooperation [6] - Chloé, headquartered in France, received a fine of €19.69 million after a 15% reduction for cooperation [6] - Loewe, located in Spain, was fined €18.01 million after a 50% reduction for cooperation [6] Regulatory Context - The infringement behavior by these companies was found to cover the entire European Economic Area (EEA) [2][5] - The European Commission's investigation began with surprise inspections in April 2023, leading to formal proceedings in July 2024 [5] - The decision emphasizes the importance of fair competition and consumer protection across all sectors in Europe [6]

Core Points - The European Commission imposed fines totaling over €157 million on luxury brands Gucci, Chloé, and Loewe for anti-competitive pricing practices [1][2] - The investigation revealed that these companies engaged in resale price maintenance (RPM), restricting independent retailers' ability to set their own retail prices across the European Economic Area (EEA) [1][2] Summary by Category Fines and Penalties - Gucci was fined €119.7 million, Chloé €19.69 million, and Loewe €18.009 million, with Gucci and Loewe receiving a 50% reduction in their fines due to cooperation during the investigation [2] - The fines reflect the seriousness of the violations of EU antitrust rules and the importance of maintaining fair competition [2] Company Practices - The luxury brands were found to have interfered with their retailers' pricing strategies, requiring them to align with the companies' direct sales prices and conditions [1][2] - Specific restrictions included prohibiting retailers from deviating from recommended retail prices, maximum discount rates, and certain sales periods, and in some cases, outright bans on discounts [1]

Core Points - The European Commission imposed fines totaling over €157 million on luxury brands Gucci, Chloé, and Loewe for anti-competitive pricing practices [1][3]. Group 1: Companies Involved - Gucci, Chloé, and Loewe are prominent luxury fashion companies based in Italy, France, and Spain, respectively, and are engaged in the design, production, and distribution of high-end fashion products [3]. - The companies were found to have engaged in resale price maintenance (RPM), restricting the ability of their independent retailers to set their own retail prices [3][6]. Group 2: Nature of Violations - The companies intervened in the commercial strategies of their retailers by imposing restrictions, such as requiring retailers to adhere to suggested retail prices and prohibiting discounts in certain cases [6]. - The infringement behavior was found to cover the entire European Economic Area (EEA) and ended in April 2023 when the European Commission conducted surprise inspections [6]. Group 3: Penalties and Reductions - The fines were distributed as follows: Gucci was fined €119.7 million, Chloé €19.69 million, and Loewe €18.01 million, with Gucci and Loewe receiving a 50% reduction in their fines due to cooperation with the investigation [6][7]. - The European Commission emphasized that this decision sends a strong signal to the fashion industry and other sectors that such practices will not be tolerated, ensuring fair competition and consumer protection [7].

Core Points - The European Commission has imposed fines totaling over €157 million on luxury brands Gucci, Chloé, and Loewe for anti-competitive pricing practices [1][3][6] Summary by Sections Company Overview - Gucci, Chloé, and Loewe are prominent luxury fashion companies based in Italy, France, and Spain, respectively, engaged in the design, production, and distribution of high-end fashion products, including clothing, leather goods, and various accessories [3] Anti-Competitive Practices - The investigation revealed that these companies engaged in "resale price maintenance (RPM)," restricting the ability of their online and physical retailers to set their own retail prices. This infringement affected the entire European Economic Area (EEA) [3][6] - The companies intervened in their retailers' business strategies by imposing restrictions, such as requiring retailers to adhere to suggested retail prices, maximum discount rates, and specific sales periods. In some cases, retailers were prohibited from offering any discounts [6] Penalties and Reductions - The fines were as follows: Gucci was fined €119.7 million, Chloé €19.69 million, and Loewe €18.01 million. Gucci and Loewe received a 50% reduction in their fines due to cooperation during the investigation, while Chloé received a 15% reduction [6][7] - The European Commission's Executive Vice President, Teresa Ribera, emphasized that this decision sends a strong signal to the fashion industry and other sectors that such practices will not be tolerated, ensuring fair competition and consumer protection across Europe [7]

Core Viewpoint - The European Commission has imposed fines totaling over €157 million on luxury brands Gucci, Chloé, and Loewe for anti-competitive pricing practices, specifically resale price maintenance (RPM) [2][5]. Group 1: Fines and Violations - The total fines for the three companies are as follows: Gucci €119.7 million, Chloé €19.69 million, and Loewe €18.01 million [5][6]. - The violations involved restricting retailers' ability to set their own prices, including prohibiting discounts and enforcing adherence to suggested retail prices [5][6]. - The infringement activities were confirmed to have ended in April 2023, following a surprise inspection by the European Commission [5]. Group 2: Regulatory Response - The European Commission initiated formal proceedings in July 2024 after the investigation [5]. - All three companies acknowledged their violations of EU antitrust rules, which facilitated the resolution of the cases under the antitrust cooperation procedure [5]. - The fines were reduced for cooperation, with Gucci and Loewe receiving a 50% reduction, while Chloé received a 15% reduction [6]. Group 3: Implications for the Industry - The decision sends a strong message to the fashion industry and other sectors that the EU will not tolerate such practices, emphasizing the importance of fair competition and consumer protection [7].