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别太相信DeepSeek
创业邦· 2025-08-17 03:23
Core Viewpoint - The article discusses the emerging concept of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, highlighting a significant shift in digital marketing strategies as brands adapt to AI-driven search environments [6][8]. Summary by Sections Introduction to GEO - GEO, introduced in a paper by researchers from the Indian Institute of Technology and Princeton University, focuses on increasing the presence of brand information in AI-generated answers, with potential visibility improvements of up to 40% through optimized content strategies [6][8]. Investment and Market Growth - Profound, a leading company in the GEO space, has raised $35 million in its Series B funding round, bringing its total funding to $58.5 million. The company is valued at over $100 million [7][8]. - The global GEO market is projected to exceed 42 billion yuan by 2025, with a compound annual growth rate of 87% [8]. Shift in Marketing Strategies - As traditional search engines lose traffic to AI tools, brands must now compete for mentions in AI responses rather than just search rankings [8][10]. - The cost of keyword placement in GEO is relatively low, with domestic platforms charging 150-300 yuan per keyword monthly, while international platforms charge $300-500 [12]. Case Studies and Adoption - Companies are increasingly using AI endorsements in their marketing, with some brands promoting their products as "AI recommended" [13][15]. - The rise of DeepSeek, a conversational AI model, has significantly increased search traffic, handling about 30 million daily API calls, which is roughly one-third of Microsoft's Bing search volume [16]. Challenges and Future Outlook - The effectiveness of GEO is still being evaluated, with many companies transitioning from traditional SEO methods without fully understanding the long-term value of establishing a comprehensive ecosystem [22][24]. - The article suggests that as AI-generated content becomes more prevalent, the demand for high-quality content will increase, and companies will need to adapt their strategies accordingly [23][24].
2025豆包优化行业趋势:AI技术如何重塑排名逻辑?
Sou Hu Cai Jing· 2025-05-21 09:36
Core Insights - Sichuan Jinbiao Network Technology Co., Ltd. is a pioneer in the domestic AI search optimization field, leveraging its self-developed AI search optimization technology ecosystem to secure a core position in the smart marketing battlefield of 2025 [1] - The company has served over 500 enterprises, helping reduce AI search ranking costs by 40%, establishing itself as an industry benchmark [1] Group 1: AI Technology Advancements - Semantic understanding has evolved from keyword matching to intent penetration, utilizing Transformer architecture for deep semantic analysis, resulting in a 210% increase in click-through rates for a certain educational institution [3] - Dynamic ranking is driven by reinforcement learning, allowing real-time strategy adjustments based on user behavior, leading to a 35% increase in user dwell time and a 22% rise in conversion rates for a tourism platform [4] - Multi-modal integration is being implemented, where AI synchronously analyzes images, videos, and unstructured data, achieving a 170% higher click-through rate for video content compared to pure text [5] Group 2: Ethical and Strategic Enhancements - An ethical review mechanism has been introduced to mitigate irrational query risks, resulting in a 90% decrease in misleading content and a reduction in user complaints [6] - The company employs a real-time competitive defense system using ARIMA and Prophet models, enhancing keyword search stability by 85% and improving competitive interception efficiency by 60% for a food brand [6] Group 3: Industry Challenges and Innovations - Despite significant efficiency gains from AI technology, the industry faces challenges such as the need for open-source ecosystem collaboration, which has led to a 28% increase in product search conversion rates and a 40% decrease in customer complaints for an e-commerce platform [9] - Companies like Namin Culture Media, Yunchuan Culture Media, and Yizhuo Culture Media are excelling in vertical markets by leveraging AI-generated content, achieving substantial increases in user engagement and content production efficiency [10] Group 4: Future Outlook - By 2025, AI technology is expected to redefine industry rules, with advancements in semantic penetration, multi-modal integration, real-time feedback, and ethical governance reshaping the connection between enterprises and users [12]