Core Insights - The core of APP operation is to drive user growth and retention through data and strategy, with an increasing emphasis on data-driven capabilities [2][11][20] Data-Driven Capabilities - User insight capability is crucial, focusing on understanding user profiles and behavior data to identify needs [2] - Data-driven capability is essential for evaluating activity effectiveness, channel ROI, and user segmentation using models like RFM [2] - Activity planning and execution should have clear goals, simple rules, and matched resources to generate value [2] Importance of CDA Certification - CDA certification is highly recognized in the data field, comparable to CPA and CFA, and recommended by authoritative media [3] - Many companies prioritize CDA certification in hiring, especially in technical roles within banks and financial institutions [5] - The certification aids in systematic improvement of data analysis skills, transforming fragmented experiences into reusable methodologies [11][20] Employment Opportunities and Salary - Job roles include data analyst in internet companies, technical positions in finance, business intelligence consultant, market research, product, and operations [7] - Starting salaries for CDA holders are around 15K+, with a significant industry demand [9] Skill Development Path - Newcomers (0-1 year) should focus on foundational skills, data sensitivity, and execution details, mastering key metrics and basic tools like SQL and Python [12][13] - Intermediate professionals (1-3 years) should deepen skills, focusing on user segmentation and growth modeling, utilizing CDA's advanced courses [14][15] - Advanced professionals (3+ years) should adopt strategic thinking, develop growth strategies, and enhance cross-department collaboration [16][18] Conclusion - The transition from executor to decision-maker in APP operation requires solid data foundations, strategic capabilities, and a keen awareness of user needs and industry trends [20][21]