Core Insights - The article emphasizes the importance of comprehensive e-commerce operations that go beyond basic technical skills to encompass a full understanding of the "data-traffic-conversion-brand" chain [1][3][21] - It outlines a structured skill pyramid necessary for career advancement in e-commerce operations, highlighting four core skill modules [3][11] Skill Modules - **Data Analysis Ability**: Essential for identifying issues, pinpointing causes, and predicting trends, distinguishing between merely viewing data and effectively analyzing it [4][5] - **Traffic Acquisition and Integration**: Focuses on mastering data tools and understanding traffic sources and quality, with an emphasis on both paid and free traffic strategies [6][8] - **User and Product Thinking**: Critical for differentiating between ordinary and advanced operations, requiring a deep understanding of user needs and product optimization [9][11] Career Development Stages - **Stage One**: Entry-level operators (0-1 year) focus on efficient execution of basic tasks [12][13] - **Stage Two**: Intermediate operators/store managers (1-3 years) become business backbones, responsible for channel promotion and sales targets [12][13] - **Stage Three**: Senior operators/operation managers (3-5 years) evolve into strategic leaders, managing teams and budgets while driving brand growth [12][13] Importance of Professional Certification - The article advocates for obtaining professional certifications like the CDA Data Analyst certification, which enhances knowledge structure, provides authoritative validation of skills, and keeps professionals updated with industry trends [14][15][17] - CDA certification is highly recognized in the industry, with many companies prioritizing candidates who hold this certification [17][19] Actionable Guidelines - The article concludes with a roadmap for personal development in e-commerce operations, emphasizing the need for foundational skills, project management experience, and strategic thinking [21][22]

Core Insights - In today's competitive business landscape, branding has evolved into an "emotional connector" and "value passport" between companies and users, requiring a multifaceted approach that integrates strategy, content, data, and user insights [1] Foundation Stage: Building Basic Skills (0-1 Year Experience) - New brand operators must understand the rules, master tools, and avoid mistakes, akin to learning to drive [4] - Understanding the brand's "underlying logic" is crucial to avoid becoming an "overly self-satisfied operator" [5] - Mastering a "tool matrix" can enhance execution efficiency by up to 300% [6] - Developing "content output" skills is essential for effective communication with users [9] Breakthrough Stage: Obtaining CDA Certification (1-3 Years Experience) - Data analysis skills are now essential for all professionals, especially in brand operations, making the CDA (Certified Data Analyst) certification highly valuable [10] - The CDA certification is recognized as one of the most reputable in the data field, comparable to CPA and CFA certifications [13] - Many companies prioritize CDA certification in hiring, indicating its high demand and relevance in the job market [16] Advanced Stage: Building Core Competencies (1-3 Years Experience) - Transitioning from execution to strategy requires integrating resources and driving growth through comprehensive marketing strategies [21] - Focusing on user retention and engagement is vital, moving from merely acquiring traffic to maintaining loyal customers [22] - Embracing data analysis is critical for informed decision-making, moving away from intuition-based strategies [24] High-Level Stage: From Brand Operations to Brand Strategy (3+ Years Experience) - Building "brand equity" is the ultimate goal, focusing on long-term value through user recognition, trust, and preference [27] - High-level operators must anticipate industry trends and adjust brand strategies accordingly [28] - Cross-department collaboration is essential for effective brand strategy implementation [29]

Core Insights - The core of APP operation is to drive user growth and retention through data and strategy, with an increasing emphasis on data-driven capabilities [2][11][20] Data-Driven Capabilities - User insight capability is crucial, focusing on understanding user profiles and behavior data to identify needs [2] - Data-driven capability is essential for evaluating activity effectiveness, channel ROI, and user segmentation using models like RFM [2] - Activity planning and execution should have clear goals, simple rules, and matched resources to generate value [2] Importance of CDA Certification - CDA certification is highly recognized in the data field, comparable to CPA and CFA, and recommended by authoritative media [3] - Many companies prioritize CDA certification in hiring, especially in technical roles within banks and financial institutions [5] - The certification aids in systematic improvement of data analysis skills, transforming fragmented experiences into reusable methodologies [11][20] Employment Opportunities and Salary - Job roles include data analyst in internet companies, technical positions in finance, business intelligence consultant, market research, product, and operations [7] - Starting salaries for CDA holders are around 15K+, with a significant industry demand [9] Skill Development Path - Newcomers (0-1 year) should focus on foundational skills, data sensitivity, and execution details, mastering key metrics and basic tools like SQL and Python [12][13] - Intermediate professionals (1-3 years) should deepen skills, focusing on user segmentation and growth modeling, utilizing CDA's advanced courses [14][15] - Advanced professionals (3+ years) should adopt strategic thinking, develop growth strategies, and enhance cross-department collaboration [16][18] Conclusion - The transition from executor to decision-maker in APP operation requires solid data foundations, strategic capabilities, and a keen awareness of user needs and industry trends [20][21]

Core Viewpoint - The ongoing legal disputes between Huang Tao, the controlling shareholder of Liren Lizhuang, and his ex-wife, Weng Shuhua, have raised uncertainties regarding the company's ownership structure and have coincided with a significant decline in the company's financial performance [1][3][5] Company Overview - Liren Lizhuang, founded in 2007 by Huang Tao and Weng Shuhua, transitioned from a "Taobao couple shop" to a publicly listed company in 2020, with an initial stock price of 12.23 yuan per share and a market capitalization exceeding 220 billion yuan shortly after listing [2][3] - The company has faced a substantial drop in revenue, with figures declining from 41.55 billion yuan in 2021 to 17.28 billion yuan in 2024, representing a nearly 60% decrease [3][5] Legal Issues - Weng Shuhua has initiated multiple lawsuits against Huang Tao, including a recent request to transfer 16.74 million shares (valued at approximately 1.67 billion yuan) to their children, which adds to the ongoing legal complexities surrounding the company's ownership [1][3] - Huang Tao's shares have been subject to judicial freezes and forced execution due to the ongoing divorce proceedings, impacting his ownership stake from 32.46% to 28.28% [3] Financial Performance - In the first half of 2025, Liren Lizhuang reported a revenue of 8.31 billion yuan, a year-on-year decline of 13.98%, and a net loss of 32.76 million yuan, attributed to reduced gross profit and increased impairment losses [5] - The company has emphasized its marketing efficiency and data analysis capabilities as key competitive advantages, particularly in response to the diminishing internet user growth and traffic [4]