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如何提升APP运营专员的工作技能:从执行到战略的全链路成长指南
Sou Hu Cai Jing· 2025-10-04 06:48
原创 小里上岸指南 小里上岸指南 2025年10月03日 22:51 河南 一、APP运营的核心能力图谱:先搞清楚"要提升什么" 很多刚入行的小伙伴常困惑:"每天忙得脚不沾地,到底哪些能力才是关键?"其实,APP运营的核心是用数据和策略驱动用户增长与留存,具体可拆解为 五大模块,而其中"数据驱动能力"正变得越来越重要—— 1. 用户洞察能力:懂用户比懂套路更重要 用户不是流量数字,而是有血有肉的人。你需要学会用用户画像(年龄、性别、使用场景)、行为数据(打开频次、停留时长、跳出节点)定位需求。 2. 数据驱动能力:从"拍脑袋"到"看数据"(核心刚需) 运营离不开数据:活动效果要看转化率,渠道投放要看ROI,用户分层要看RFM模型……在大数据和AI时代,这种"用数据说话"的能力,已经是运营人 的"万金油技能"——无论你做用户增长、活动策划还是留存优化,都需要数据支撑决策。 3. 活动策划与执行:让"热闹"产生价值 拉新、促活、转化,活动是最直接的抓手。但活动不是"为了做而做":目标要明确(是清库存还是拉新客?),规则要简单(用户3步内看懂),资源要 匹配(预算、流量、设计支持)。 二、为什么说数据分析能力是底层 ...
能跑就别动!为何程序员不去修复“屎山代码”?
Hu Xiu· 2025-09-19 02:39
APP崩溃、卡顿常常不是单纯的bug,而是技术债惹的祸。所谓技术债,就是赶进度时写下的将就代 码,短期能跑,长期却变成维护地狱。今天我们就来聊聊这技术债到底是怎么堆出来的?为什么它会成 为现代软件系统的一颗定时炸弹? ...
中美马德里 6 小时交锋落幕,第二天清晨再开谈,全球静待结果出炉
Sou Hu Cai Jing· 2025-09-17 16:15
Group 1 - The core focus of the recent US-China trade talks in Madrid is not on tariffs but rather on a "specific enterprise" that needs to resolve its business operations in the US by September 17 [1][4][6] - The US is not planning to make any concessions on tariffs, maintaining a 30% tariff rate on Chinese goods, while Southeast Asian countries have a lower rate of around 20% [3][6] - China is strategically delaying any significant commitments, using the situation to maintain leverage over the US, especially with the upcoming APEC summit providing a potential opportunity for further discussions [3][4][6] Group 2 - The US is attempting to introduce new topics such as "anti-money laundering" and tariffs on Russian oil purchases to pressure China during negotiations [6][7] - The negotiations are unlikely to resolve fundamental issues, but both sides aim to keep communication open to avoid further deterioration of relations [9] - Spain, as the host of the talks, may benefit diplomatically and economically, especially given its strong ties with China and the recent imposition of tariffs on EU pork imports [9]
石头科技发H股被要求补充材料 说明控股股东认定情况
Zhong Guo Jing Ji Wang· 2025-09-17 08:04
Group 1 - The China Securities Regulatory Commission (CSRC) has issued supplementary material requirements for 12 companies, including Stone Technology, regarding their overseas listing [1] - Stone Technology is planning to issue H-shares and list on the Hong Kong Stock Exchange, with the board approving relevant proposals on June 6, 2025 [2] - The company is actively discussing with intermediaries about the H-share issuance and listing, with specific details yet to be determined [2] Group 2 - The CSRC has requested Stone Technology to clarify its business operations related to value-added telecommunications services and advertising, including compliance with foreign investment regulations [1] - The company must provide details on its data collection practices, user information storage, and measures for personal data protection before and after the listing [1] - Stone Technology is required to explain discrepancies in the identification of its controlling shareholder and provide a conclusive opinion on this matter [1]
锦江酒店港股上市收到证监会反馈意见 需说明上市禁止情形、国资情况及数据安全等问题
Xin Lang Cai Jing· 2025-09-02 11:47
Group 1 - The core viewpoint of the article highlights that Jinjiang Hotels is pushing for an "A+H" listing while facing challenges such as domestic price cuts to maintain occupancy and significant overseas losses [1] - Jinjiang Hotels has received feedback from the China Securities Regulatory Commission regarding its overseas listing, which includes several inquiries about compliance with regulations [1][2] - The company is required to clarify whether its subsidiaries meet the criteria for overseas issuance and listing as per the relevant regulations [3] Group 2 - The regulatory feedback requests detailed information on the company's websites, apps, and data handling practices, including user information collection and cross-border data flow [1][3] - Jinjiang Hotels must provide legal opinions confirming compliance with tobacco retail licensing and foreign investment policies for its domestic subsidiaries [3] - The company is also asked to explain the intended use of raised funds and ensure alignment with overseas investment regulations [2][3]
南非中学生体验“剪纸生花·数字非遗”
Zhong Guo Xin Wen Wang· 2025-08-23 06:59
Core Viewpoint - The Confucius Institute at Stellenbosch University in South Africa has launched a "Paper Cutting Blossoms: Digital Intangible Heritage" experience during the school's "Art Week," allowing 40 South African students to engage with traditional Chinese paper-cutting techniques [1][3]. Group 1: Event Overview - The event combines traditional paper cutting with digital technology, enabling students to create paper cuttings both physically with scissors and digitally using mobile applications [3]. - Students can use an app to virtually "stick" their paper cuttings on walls, and the augmented reality (AR) feature allows them to place their creations in suitable locations [3]. Group 2: Student Experience - A student, Adriaan Roux, expressed that using scissors requires careful precision, while the app allows for easy modifications and the ability to save images of their work, making the experience enjoyable [3]. Group 3: Educational Impact - The instructor, Zuo Liugang, highlighted that traditional paper cutting emphasizes a sense of ritual, and AR technology integrates the action of "sticking window flowers," merging virtual and real experiences to engage young learners [3]. - The Confucius Institute aims to break temporal and spatial boundaries through digital tools, enhancing the cultural experience for overseas students learning Chinese [3].
新股消息 极易科技拟港股IPO 中国证监会要求补充说明是否存在境外发行上市禁止性情形
Jin Rong Jie· 2025-08-22 14:03
Group 1 - The China Securities Regulatory Commission (CSRC) has published supplementary material requirements for overseas issuance and listing, specifically for Jiyi Technology, which must comply with the regulations outlined in the "Trial Measures for the Administration of Overseas Issuance and Listing of Domestic Enterprises" [1] - Jiyi Technology has submitted a listing application to the Hong Kong Stock Exchange, with CITIC Securities acting as the sole sponsor [1] - The CSRC has requested Jiyi Technology to clarify the personnel composition and changes in various incentive plans, as well as any potential conflicts of interest with other shareholders and management [1][2] Group 2 - Jiyi Technology is recognized as a leading digital retail comprehensive operation service provider and a Silk Road e-commerce service provider in China, focusing on driving brand growth through digital technology and efficient operations [3] - According to Frost & Sullivan, Jiyi Technology ranks second among digital retail comprehensive operation service providers in China by GMV in 2024, and fifth among e-commerce operation service providers [3] - Jiyi Technology is also the top-ranked service provider in cross-border import e-commerce operations in China, based on GMV in 2024 [3]
极易科技拟港股IPO 中国证监会要求补充说明是否存在境外发行上市禁止性情形
Zhi Tong Cai Jing· 2025-08-22 13:18
Group 1 - The China Securities Regulatory Commission (CSRC) has published supplementary material requirements for overseas issuance and listing, specifically for Jiyite Technology [1] - Jiyite Technology is required to clarify whether there are any prohibitive circumstances for overseas issuance and listing according to the relevant regulations [1] - The company has submitted a listing application to the Hong Kong Stock Exchange, with CITIC Securities as its sole sponsor [1] Group 2 - Jiyite Technology must provide detailed information regarding its incentive plans, including personnel composition and any potential conflicts of interest with shareholders and management [1][2] - The company is also required to explain the reasons for the significant price differences in the incentive share grants among its various incentive plans [1][2] - The CSRC has requested clarification on the compliance of the decision-making process for certain incentive plans that were established in December 2020 but only executed in April 2025 [1][2] Group 3 - Jiyite Technology is recognized as a leading digital retail comprehensive operation service provider and a Silk Road e-commerce service provider in China [3] - According to Frost & Sullivan, Jiyite Technology ranks second among digital retail comprehensive operation service providers in China by GMV for 2024, and fifth among e-commerce operation service providers [3] - The company is also the top-ranked service provider in cross-border import e-commerce operations in China, based on GMV for 2024 [3]