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首批首发经济创领品牌与创新场景发布
Sou Hu Cai Jing· 2025-12-15 07:22
Core Insights - The event "Building a New Ecosystem, Creating the Future" highlighted the launch of innovative brands and economic scenarios in the Jinjiang District, including HADO, Bawang Chaji, and others, showcasing the district's commitment to fostering a vibrant consumer market and innovative economic development [1][3]. Brand Highlights - Bawang Chaji has established over 7,000 global stores since moving its headquarters to Jinjiang in 2021, successfully integrating local culture with tea consumption [4][20]. - HADO, a leading AR sports technology brand, has created a comprehensive industry chain that combines sports, education, and technology, appealing to a young demographic [15][17]. - Zigzag Mountain, a honey tea brand, has chosen Chengdu's Chunxi Road for its flagship store, aiming to establish a local supply chain and cultural IP [14]. Innovative Economic Scenarios - The "Robot World" platform in Jinjiang serves as a core hub for brand display and consumer experience, with plans for a 28,000 square meter development to create a full lifecycle ecosystem for products and services [8][10]. - The "Shishuo Wuyu" online platform, leveraging social media for product launches, has achieved over 100 million in sales, indicating a strong market presence [11]. Market Trends - The Jinjiang District has seen a surge in new store openings, with 266 new stores established from January to October 2023, accounting for nearly 40% of the city's total [25]. - The first city duty-free store in Chengdu has opened, blending international quality with local characteristics, further enhancing the consumer landscape [25].