Nike (NKE) investors have endured a brutal stretch. The stock is down over 18% year-to-date and has lost 65% of its value since November 2021. Over the past decade, shares have been essentially flat, down 2% for the period – showcasing a stunning underperformance while the S&P 500 Index ($SPX) has repeatedly pushed to all-time highs. More News from Barchart Yet BTIG analyst Robert Drbul just named Nike his top pick for 2026. "We believe fundamentals will continue to improve over the next year," Drbul ...

Nike (NKE) spent much of 2025 repairing investor confidence after repeated disappointments pushed NKE stock well below prior highs and behind peers. Over the past 52 weeks, shares have fallen 14%. However, momentum briefly turned positive on Dec. 31, 2025, when shares rose about 4% following notable insider buying near year-end. Apple (AAPL) CEO Tim Cook, a Nike director, acquired roughly 50,000 shares, increasing his stake by about 90%. Board member Robert Holmes Swan also stepped in, purchasing approxi ...

Core Viewpoint - Nike is currently facing challenges despite a notable insider purchase by Apple CEO Tim Cook, which has raised questions about the company's potential turnaround [1][2]. Group 1: Insider Purchase - Tim Cook purchased 50,000 shares of Nike for nearly $3 million, nearly doubling his stake in the company, which was interpreted positively by the market [4]. - The purchase was made in the open market, indicating a personal investment rather than part of a compensation plan, which adds weight to the significance of the transaction [4]. - As a director, Cook's motivations may include aligning with shareholders and reinforcing confidence during a challenging period for Nike [6]. Group 2: Business Performance - Nike's revenue for Q2 of fiscal 2026 increased by only 1% year-over-year, with wholesale revenue rising by 8% but Nike Direct revenue declining by 8% [8][9]. - The company's gross margin fell by 300 basis points to 40.6%, and net income decreased by 32% to $792 million, indicating profitability issues [9]. - Nike is in the midst of a strategic turnaround, focusing on strengthening partner relationships and rebalancing its portfolio, but faces intense competition in the athleisure market [10]. Group 3: Valuation and Market Position - Nike's current price-to-earnings ratio stands at 37, with a forward price-to-earnings ratio of 40, suggesting that analysts expect continued pressure on earnings [11][12]. - Despite a solid dividend yield of 2.6% and a strong balance sheet, the lack of significant sales growth and declining profitability make the stock appear overvalued [11]. - The competitive landscape in athleisure, along with challenges in the direct-to-consumer channel and margin pressures, contribute to a cautious outlook for Nike [13].

The company has similar characteristics to Apple, and Cook likes what he's seen from the new CEO.Tim Cook has consistently demonstrated that he knows how to make smart financial decisions with tremendous upside and limited downside. That was exemplified all the way back in 1998, when he decided to leave a comfortable position at the world's largest PC manufacturer, Compaq, and take a job at a struggling competitor, Apple Computer. He has continued to make smart decisions at Apple (AAPL 0.46%), and he has be ...

Nike Inc. insiders are putting their personal money at risk in a move that typically shows they have confidence in the future of the company and the direction it is headed. Nike’s president and chief executive officer Elliott Hill on Monday spent $1 million to acquire 16,388 shares of the company’s Class B Common stock at $61.10 per share, according to a regulatory filing — a Form 4 — with the Securities and Exchange Commission (SEC) on Tuesday. The acquisition appears to represent his first purchase of Ni ...

Group 1 - Nike, Inc. shares are consolidating after significant insider buying was made public, indicating strong investor interest [1] - The shares are currently refilling a gap created when the stock price dropped from around $65.50 to around $59.20, which is a key factor in their performance [2][7] - The lack of trading between these price levels means that buyers are forced to pay premiums, potentially driving the stock price higher as the gap continues to refill [7][8] Group 2 - Resistance in financial markets often arises from investor psychology, particularly due to buyers' remorse when stock prices drop [2][3] - When stocks return to previous peak prices, remorseful buyers may place sell orders, creating resistance at those levels [4] - A similar dynamic occurs when stocks break support levels, where remorseful buyers may sell when prices return to those levels, converting support into resistance [6]

Core Insights - The retail landscape is shifting away from athleisure and workout clothing towards more traditional apparel, as evidenced by a strong performance from brands like Ralph Lauren [1][2] - The athleisure market is facing challenges, with brands like Nike and Under Armour struggling to maintain their market share amidst rising competition from newer brands like Hoka and On [3][4][5] Company Performance - Nike is currently experiencing difficulties but is expected to recover due to new product pipelines and improved retail partnerships, particularly with Foot Locker and Dick's Sporting Goods [8][9] - Under Armour is facing a tougher market environment, especially after losing key endorsements like Steph Curry, which may hinder its performance [4][6] - Adidas has been impacted by controversies, such as the situation with Kanye West, which has affected its brand image and sales [4] Market Trends - The trend indicates a resurgence in demand for traditional clothing, with consumers moving away from athleisure, which had dominated during the pandemic [2] - The fastest-growing brands in the running shoe segment are Hoka and On, indicating a shift in consumer preferences towards these newer entrants [5] - The men's athletic wear market is also becoming increasingly competitive, with numerous brands vying for market share against established players like Under Armour [6][7] Future Outlook - Nike's recovery is contingent on the successful launch of new products and the resolution of issues in the Chinese market, which remains uncertain [10] - The overall sentiment suggests that while challenges exist, there are opportunities for recovery and growth in the athletic apparel sector, particularly for brands that adapt to changing consumer preferences [9][10]

Core Insights - lululemon athletica inc. (LULU) emphasizes that digital engagement is a key component of its growth strategy, even amid a cautious consumer environment [2] - The company reported solid digital engagement in Q3, driven by improvements in its app, loyalty programs, and online merchandising [3] - Digital growth has moderated compared to the post-pandemic surge, influenced by higher promotional activity and selective markdowns [4] Digital Strategy - The digital channel remains highly profitable and serves as an important entry point for new customers, particularly younger and international shoppers [3] - Enhancements in product storytelling, personalized marketing, and member-led experiences are deepening customer relationships and driving repeat online traffic [3] - lululemon views digital and physical stores as complementary channels, with digital tools enhancing store traffic and overall customer engagement [5] Performance Metrics - Despite a slowdown in e-commerce growth, lululemon's digital initiatives are effectively strengthening customer engagement and brand loyalty [6] - The company's shares have increased by 19.7% over the past three months, contrasting with a 0.1% decline in the industry [12] - LULU trades at a forward 12-month price-to-earnings ratio of 16.31X, which is lower than the industry's 16.47X [13] Earnings Outlook - The Zacks Consensus Estimate indicates year-over-year earnings declines of 11% for fiscal 2025 and 1.9% for fiscal 2026 [15] - Earnings estimates for fiscal 2025 have seen upward revisions, while those for fiscal 2026 have been revised downward in the past 30 days [15]

Core Viewpoint - NIKE, Inc. is considered one of the best quality stocks to buy before 2026, despite a share price decline of over 10.8% following its fiscal Q2 2026 earnings release, with a positive analyst consensus indicating a potential upside of more than 31% from current levels [1][2]. Financial Performance - NIKE, Inc. reported a revenue growth of 0.59% year-over-year, reaching $12.43 billion, which exceeded estimates by $218.31 million. The earnings per share (EPS) of $0.53 also surpassed expectations by $0.16 [2]. - The company's gross profit margins declined by 300 basis points, and sales in China fell by 17%, contributing to a negative investor sentiment [2]. Analyst Ratings and Price Targets - Following the earnings release, analysts from Citi and UBS reiterated a Hold rating on NIKE, Inc., with both lowering their price targets from $70 to $65 and from $71 to $65, respectively [3]. - Analyst Jay Sole from UBS noted that the company's turnaround is taking longer than anticipated, suggesting a need for more time to resize inventory [4]. Future Outlook - Despite current challenges, NIKE, Inc. is expected to achieve mid-single-digit percentage sales growth and approximately 10% EBIT margin over the long term [4].

Travis Hoium: Some of the best known stocks of the last decade have fallen in 2025. Can they make a comeback? Motley Fool Money starts now. Welcome to Motley Fool Money. I'm Travis Hoium, joined today by Jon Quast and Rachel Warren. Today, we want to talk about comebacks and potential comebacks to some really well known companies Chipotle, Target, Crocs. Those are the three that are going to be on the tip of our tongue today. But there's a number of companies that fall into this category. Chipotle stock Joh ...