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The Stock Exchange of Hong Kong Limited and the Securities and Futures Commission take no responsibility for the contents of this Application Proof, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this Application Proof. Application Proof of Shanghai Longcheer Technology Co., Ltd. 上海龍旗科技股份有限公司 (the "Company") (A joint stock company incorporated in the Peo ...

Investment Rating - The report does not explicitly provide an investment rating for Longcheer (603341.SS) but indicates a positive outlook on the company's growth opportunities in AI PC and AI/AR glasses [1][2]. Core Insights - Longcheer is optimistic about the increasing penetration of AI PCs, which are expected to have higher average selling prices (ASP) due to enhanced specifications for computing power and storage [3]. - The company is expanding its business into AI/AR glasses, leveraging its strengths in lightweight design and customized solutions, with projected annual shipments in China expected to grow at a 56% CAGR from 2024 to 2030, reaching 7 million units by 2030 [7]. - Longcheer is also focusing on overseas expansion, with production facilities in Vietnam and India, targeting markets in the US, Europe, Japan, and Korea [8]. Summary by Sections AI PC Market - Management is positive about the rising AI PC penetration rate, viewing Longcheer as a key beneficiary in the supply chain due to its R&D efficiency and automated production lines [3]. - The company has already penetrated local brands and aims to collaborate with global-tier brand clients [3]. AI/AR Glasses Market - Longcheer is actively providing PCBA and accessory services for AI/AR glasses, with a focus on enhancing user experience through lightweight solutions and proofing/simulation [7]. - The management anticipates significant growth in the AI/AR glasses market, driven by affordability and increased use cases [7]. Overseas Expansion - Longcheer has established production sites in China, Vietnam, and India, with plans to expand capacity in Vietnam to mitigate concentration risks amid trade tensions [8]. - The company is building a Manage Sales & Marketing (MSM) framework to enhance product development efficiency and service quality for its overseas markets [8].

Investment Rating - The report does not provide a specific investment rating for Longcheer (603341.SS) but indicates a positive long-term growth outlook for the company [1][4]. Core Insights - Longcheer is positioned as a market leader in the smartphone ODM sector with a global market share of 33% in 2024, although margins are currently affected by rising raw material costs [4][8]. - The company is optimistic about new business segments, particularly AI glasses and automotive electronics, which are expected to drive future growth [1][8]. - Management anticipates a recovery in margins in 2025 as raw material prices normalize, despite a saturated smartphone market [4][8]. Summary by Sections Smartphone ODM Outlook - Longcheer's smartphone ODM business holds a 33% global market share as of 2024, reflecting its leadership position [4]. - Current margins are pressured by increased raw material costs, but a recovery is expected in 2025 as prices stabilize [4]. - The smartphone market is viewed as saturated, yet AI applications may provide avenues for growth [4][8]. Development of New Business - The AI glasses segment is expected to see increased demand in 2025, supported by new foundational models [8]. - The penetration rate for AI PCs is projected to rise, contributing to a product replacement cycle [8]. - Longcheer's smart cockpit products are in testing and have begun to enter local car OEMs, indicating growth potential in automotive electronics [8].

Investment Rating - The report does not provide a specific investment rating for Longcheer (603341.SS) as it is categorized as "Not Covered" [1]. Core Insights - Longcheer is optimistic about its long-term growth prospects, driven by market share expansion in PCs and new opportunities in AI glasses and smart cockpit technology [1][7]. - The smartphone ODM business holds a global market share of 33% as of 2024, with expectations for margin recovery in 2025 due to stabilizing raw material prices [4][7]. - The company is entering new business segments, including AI glasses and automotive electronics, which are expected to contribute to growth [7]. Summary by Relevant Sections Company Overview - Longcheer (603341.SS) was established in 2002 and has become a global leader in consumer electronics ODM, with a diverse product line including smartphones, PCs, tablets, smart wearables, and automotive electronics [3]. Smartphone ODM Outlook - The smartphone ODM business is projected to recover margins in 2025 as raw material prices normalize, despite a saturated market [4][7]. - AI applications are anticipated to support future market growth, alongside increasing penetration rates in smartphone ODM [4]. New Business Development - The AI glasses segment is expected to see positive demand driven by new foundational models, while the penetration of AI PCs is projected to rise, enhancing the product replacement cycle [7]. - Longcheer's smart cockpit products are currently in testing and have begun to enter several local car OEMs, indicating a promising growth trajectory [7].