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B2B行业如何用内容营销实现持续客户增长?
Sou Hu Cai Jing· 2025-07-14 12:55
在之前的内容中,我们提到过如何规避Facebook封号的风险,并得到了许多反馈。作为全球最广泛使用的社交平台, Facebook一直是外贸从业者拓展客户资源的首选工具。然而,内容的实际效果却因策略不同而千差万别。 那些真正"玩转"Facebook的人,往往不仅能在平台上收获成效,还能进一步扩展至LinkedIn、TikTok、YouTube等多个平台, 通过多点布局增强品牌的线上影响力。 这其中的核心便是内容运营策略,尤其是在B2B行业中,内容营销更是取得客户长期增长的关键。 二、内容营销的转型从SEO1.0到SEO2.0 要理解为什么内容营销在B2B行业如此关键,我们首先需要明确内容营销的本质。可以将其视为一种"SEO 2.0"的策略。 在当前的全球市场中,内容营销成为了B2B企业拓展客户、增强品牌影响力的重要手段。然而,许多企业在内容营销的道路 上依然迷茫,不知道如何有效地利用社交平台,尤其是在面对Facebook、LinkedIn、TikTok、YouTube等多个平台的竞争时, 如何才能脱颖而出,实现持续的客户增长? 今天,我们将深入探讨B2B行业中的内容营销如何有效助力企业带来客户增长,并分享如何通 ...
STFS Announces Pricing of $8 Million Public Offering of Class A Ordinary Shares
GlobeNewswire· 2025-07-03 11:42
Company Overview - STAR FASHION CULTURE HOLDINGS LIMITED is a content marketing solutions services provider focused on offering high-quality diversified services in China [5] - The company began operations on August 11, 2015, through its operating subsidiary, Xiamen Star Fashion Culture Media Co., Ltd. [5] Public Offering Details - The company announced a public offering of 20,000,000 Class A Ordinary Shares at a public offering price of $0.40 per share [1] - Gross proceeds from the offering are expected to be $8 million before deducting placement agent fees and other expenses [2] - The offering is expected to close on July 7, 2025, subject to customary closing conditions [2] Registration and Compliance - The securities were offered pursuant to a registration statement on Form F-1, which was declared effective by the SEC on July 1, 2025 [3] - A final prospectus relating to the offering will be filed with the SEC, and copies may be obtained from WestPark Capital, Inc. [3]
内容营销成熟度的5座山(M5)
Sou Hu Cai Jing· 2025-06-04 03:00
Core Viewpoint - B2B content marketing has become an essential systematic project, and companies must assess its maturity level to optimize their strategies [1][2]. Group 1: Definition and Importance of Content Marketing Maturity - Content marketing maturity is a dynamic stage curve that helps evaluate whether a company's content marketing has reached a certain maturity level [2]. - Each stage has specific standards that are crucial for refining content marketing execution strategies [2]. Group 2: The Five Mountains of Maturity Assessment - The maturity assessment is divided into five stages (M5), with M5 focusing on whether ROI can be measured and if the data is closed-loop [3][5]. - The stages include: - M1: Long-term sustainable value [8]. - M2: Content sequences that adapt to customer journeys and extend long-tail [12]. - M3: Established and continuously optimized content marketing SOP [15]. - M4: Clear personnel structure and OKR indicators [19]. - M5: Measurable ROI and closed-loop content [22]. Group 3: Budget Allocation by Maturity Stage - M1 Stage (6-8 months): Budget should focus on personnel recruitment, training, and consistent content output [23]. - M2 Stage (8 months-1 year): Budget should be allocated to replicating talent, refining processes, and acquiring quantifiable marketing data systems [26][28]. - M3 Stage (1-1.5 years): Budget should support experimentation and summarizing data trends [30]. - M4 Stage (1.5 years and beyond): Budget should be directed towards refining personnel roles and simplifying OKR indicators [32]. - M5 Stage (2 years and beyond): Focus on precise ROI data and enhancing content loop capabilities [33]. Group 4: Conclusion on Content Marketing Maturity - Understanding content marketing maturity helps companies identify where to invest and what actions to take to ensure effective outcomes [34].