首先，以AI技术驱动内容创新。依托在游戏领域积累的成熟AI技术，网易打造了"千梦引擎"营销平台。 这一平台具备"天时、地利、人和"的独特优势——既顺应AI技术发展的行业趋势，又拥有经过实践验证 的成熟技术积累，更配备了专业的执行团队。通过"千梦引擎"，网易能够对各类营销内容进行重新创 新，最终实现"内容更快、品牌更稳"的目标。 其次，以科学方法论打造品牌价值。网易创新推出"品牌魔方"工作模式，通过对品牌需求进行精细化分 解，达成"把内容做小，品牌做大"的效果。李淼以网易与比亚迪（002594）的合作为例，具体展示了这 一模式的实践价值：通过系统化的内容分解与重组，最终打造出既让客户满意，又受用户欢迎的营销内 容。 第三，深度链接年轻用户群体。对于如何与年轻人建立有效连接，李淼提出了独特观点："年轻人不是 去拥抱，而是要去拥有。"基于这一理念，网易通过网易云音乐、LOFTER、小蜜蜂等多元化产品矩 阵，精准布局年轻人圈层，让年轻人主动跟随网易的内容和产品，建立起真实的用户连接。 10月24日，第32届中国国际广告节&第34届亚洲广告大会主论坛在北京海淀中关村国际创新中心成功举 行。本次活动以"智启广告新篇：中国 ...

Core Viewpoint - The forum emphasizes the integration of advertising, branding, and cultural tourism, showcasing innovative achievements in the digital era to inject new momentum into industry transformation and upgrading [1] Group 1: Industry Challenges and Solutions - The cultural tourism industry faces three main pain points: supply imbalance, homogenized experiences, and a scarcity of quality content [3] - NetEase proposes a unique content production model: "Destination Self-Creation + Institutional Empowerment + User Co-Creation" to address these challenges [3] Group 2: Project Highlights - NetEase collaborates with Wenzhou Taishun to create a cultural tourism project using a "1+N" model, focusing on local characteristics and integrating various platform resources [3] - The project includes initiatives like promoting local specialties through e-commerce, transforming traditional clothing into digital skins for games, and creating original songs inspired by local culture [3] Group 3: Differentiation in Content Creation - Key breakthroughs for differentiation in cultural tourism marketing include deep cultural exploration, reconstructing experiential scenarios, and promoting cross-industry integration [4][5] - NetEase leverages its comprehensive capabilities as an internet technology company to create differentiated cultural tourism content [5] Group 4: Evolving Consumer Demands - There is a notable shift in consumer demands towards emotional consumption, with a focus on obtaining emotional value rather than just functional satisfaction [7] - The transfer of experience sovereignty is evident, as consumers now have more autonomy in deciding their travel destinations [7] - Marketing strategies have evolved from "buying traffic" to "creating traffic," necessitating the development of projects that genuinely attract user interest [7] Group 5: Response to Market Changes - In response to changing demands, NetEase has initiated projects focused on traditional culture, collaborating with non-heritage masters to create content that resonates with younger audiences [8] - The company has made significant investments in AI to enhance content creation efficiency, reducing the time required for content development [8] - NetEase continues to partner with various organizations to co-create content, leveraging its content insight and production capabilities for mutual benefits [8]