Core Viewpoint - The company demonstrates strong profitability resilience in the first three quarters of 2025, with significant contributions from its breeding business despite a challenging market environment for pork prices [1][2]. Financial Performance - In the first three quarters of 2025, the company achieved an operating revenue of approximately 3.67 billion and a net profit attributable to shareholders of about 298 million [1]. - As of the end of the third quarter of 2025, the company's debt-to-asset ratio was 59.2%, a decrease of 1.05% from the end of the previous year, primarily consisting of interest-free liabilities [2]. Business Segments - The breeding business contributed 2.90 billion in operating revenue and 308 million in net profit, showcasing a robust risk resistance capability through a self-breeding and self-raising model [1]. - The company focuses on high-price advantage regions in Guangdong and Hainan, where pork consumption demand is strong and price competitiveness is leading nationwide [1]. - The IP business has accelerated its light asset advantages, completing a full-chain core industry chain covering IP artworks, trendy toys, furniture, and 3C products, laying a solid foundation for future professional IP incubation and operational platforms [1]. Synergy and Future Outlook - The company anticipates that the synergy among its various businesses will gradually become evident, with the breeding business providing stable cash flow to support the incubation of the IP business and the winding down of real estate operations [2]. - The IP business is expected to open new growth avenues, while the real estate business's inventory digestion and land compensation will further enhance cash flow, creating a virtuous cycle [2].

Financial Data and Key Metrics Changes - In 2025, total revenue decreased to RMB3.2 billion from RMB4.2 billion in 2024 [21] - Online business revenues increased by 2.3% to RMB1.99 billion, driven by growth in self-owned platform products [21][22] - Net profit attributable to shareholders increased by 68.5% to RMB850 million, while non-IFRS net profit decreased to RMB508 million from RMB702 million in 2024 [28] Business Line Data and Key Metrics Changes - Revenue from self-owned platform products increased by 3.1% to RMB1.7 billion, while revenues from Tencent products decreased by 25.6% to RMB97 million [22] - Revenue from IT operations decreased by 46.4% to RMB1.2 billion, primarily due to a lack of new TV series or film releases [25][26] - The IT merchandise business achieved significant growth with GMV reaching RMB488 million in the first half, nearing last year's total of RMB500 million [13][26] Market Data and Key Metrics Changes - The number of newly signed works generating over RMB1 million in revenue increased by 63% year over year, and the number of newly signed writers with over 10,000 average subscribers per chapter rose by 45% [54] - The average monthly active users (MAUs) decreased to 141.3 million from 176 million in 2024, with a decline in several platform products [23] Company Strategy and Development Direction - The company aims to capitalize on the rapid growth of China's IP industry, focusing on premium IP, short dramas, and physical merchandise [5][6][19] - The strategy includes enhancing the online reading platform, expanding the IP library, and leveraging AI technologies across business lines [17][18][19] Management's Comments on Operating Environment and Future Outlook - Management highlighted the explosive growth of China's IP industry and the importance of premium IP and short dramas in driving future growth [5][6] - The company is committed to becoming a key architect of China's IP ecosystem evolution, focusing on creative transformation and premium IP development [19] Other Important Information - The company has integrated AI across its business lines, enhancing content creation and user engagement [17][18] - The merchandise business is expanding with a focus on product development, channel distribution, and user engagement [13][15][37] Q&A Session Summary Question: Current progress of IP merchandise business and future development priorities - Management discussed the successful IP merchandise initiatives, including events like the King's Avatar tournament in Zurich, and plans to expand product categories and distribution channels [31][33][35][38] Question: Top priorities and KPIs for classic IPs - Management emphasized the importance of releasing new content for classic IPs and enhancing their commercial value through diversified adaptations and merchandise [40][42][43] Question: Commercialization potential of top IPs and future plans - Management expressed confidence in the commercialization potential of IPs, highlighting the need to adapt to evolving user demands and trends in the merchandise market [46][51][52] Question: Content pipeline for Newcastle Media and AI deployment - Management outlined the upcoming content releases for the second half of the year and discussed the integration of AI technologies to enhance content production and user engagement [57][60][61]

Core Insights - The report highlights the strong performance of overseas IP leaders, with significant revenue growth in the IP-related sector [2][3][4] - Disney's experience business showed resilience, with total revenue increasing by 2% year-on-year to $23.7 billion, and operating profit rising by 8% to $4.6 billion in Q3 FY25 [2] - Sanrio reported a remarkable 49% year-on-year revenue growth in Q1 FY26, with revenue from the China region doubling [3] - Bandai Namco achieved a steady revenue increase of 7.1% year-on-year in Q1 FY26, driven by strong performance from its IPs [3] - CyberAgent's media and IP business saw a 10.9% year-on-year revenue growth in Q3 FY25, with significant profit increases in both media/IP and gaming sectors [4] Company Summaries - **Disney**: In Q3 FY25, the entertainment segment generated $10.7 billion in revenue (up 1% year-on-year), while the experience segment saw an 8% increase to $9.1 billion [2] - **Sanrio**: For Q1 FY26, the company reported revenue of 43.1 billion yen (up 49% year-on-year) and a net profit of 14.19 billion yen (up 38%) [3] - **Bandai Namco**: The company recorded revenue of 300.43 billion yen in Q1 FY26, with a net profit of 38.33 billion yen, reflecting a 12.6% year-on-year increase [3] - **CyberAgent**: The company achieved revenue of 210.78 billion yen in Q3 FY25, with a net profit of 8.24 billion yen, marking a 46.6% year-on-year increase [4] - **Hasbro**: In Q2 FY25, Hasbro reported revenue of $981 million, a slight decline of 1% year-on-year, with the Wizards segment growing by 16% [5] - **Mattel**: The company generated $1.019 billion in revenue in Q2 FY25, down 6% year-on-year, with mixed performance across different product categories [6] - **DeNa**: In Q1 FY25, DeNa's revenue reached 41.7 billion yen, a 23% year-on-year increase, with a significant rise in gaming revenue [7]

Group 1: Company Overview and Investment - Beijing Hanyi Innovation Technology Co., Ltd. is planning to invest in Shanghai Pidong Cultural Media Co., Ltd. (also known as "Bufan Toys") [3] - The investment aims to enhance the IP layout and cultural product offerings of Hanyi [3][4] - Hanyi has been incubating the "Museum of Chinese Characters" project, which has over 3 million fans online [4] Group 2: Business Strategy and IP Development - Hanyi's future strategy involves transforming into a cultural consumption ecosystem platform, with a strong focus on IP development [3][4] - The collaboration with Bufan Toys is seen as a starting point to enrich upstream IP resources and expand downstream product forms [4] - Hanyi aims to develop a comprehensive IP industry chain covering culture, sports, games, entertainment, and animation [4] Group 3: Market Trends and Growth Factors - The IP card game industry is experiencing rapid growth, driven by factors such as audience reach, channel coverage, and supply chain capabilities [5][6] - Long-term IP operation is emphasized to avoid short-term exploitation and ensure sustainable growth [6][7] - Bufan Toys plans to build an "IP pool" to achieve rapid business growth through multiple IPs and product lines [7] Group 4: User Engagement and Product Development - Bufan Toys targets users aged 16 and above, focusing on the "20 ± 4 years" demographic, particularly female users [7][9] - The company leverages resources from traditional media to quickly launch products based on popular IPs, achieving significant sales [9] - Hanyi is developing products that resonate with younger generations, aiming to instill a sense of national pride through traditional culture [11][12] Group 5: AI Integration and Future Plans - Hanyi is exploring AI applications in its ecosystem, including a font recommendation tool powered by a large language model [13][14] - The company aims to enhance its AI capabilities in design, content generation, and text recognition [14][15] - Bufan Toys is also integrating AI technologies into its products, such as NFC recognition and AR features [15]