Financial Data and Key Metrics Changes - In 2025, total revenue decreased to RMB3.2 billion from RMB4.2 billion in 2024 [21] - Online business revenues increased by 2.3% to RMB1.99 billion, driven by growth in self-owned platform products [21][22] - Net profit attributable to shareholders increased by 68.5% to RMB850 million, while non-IFRS net profit decreased to RMB508 million from RMB702 million in 2024 [28] Business Line Data and Key Metrics Changes - Revenue from self-owned platform products increased by 3.1% to RMB1.7 billion, while revenues from Tencent products decreased by 25.6% to RMB97 million [22] - Revenue from IT operations decreased by 46.4% to RMB1.2 billion, primarily due to a lack of new TV series or film releases [25][26] - The IT merchandise business achieved significant growth with GMV reaching RMB488 million in the first half, nearing last year's total of RMB500 million [13][26] Market Data and Key Metrics Changes - The number of newly signed works generating over RMB1 million in revenue increased by 63% year over year, and the number of newly signed writers with over 10,000 average subscribers per chapter rose by 45% [54] - The average monthly active users (MAUs) decreased to 141.3 million from 176 million in 2024, with a decline in several platform products [23] Company Strategy and Development Direction - The company aims to capitalize on the rapid growth of China's IP industry, focusing on premium IP, short dramas, and physical merchandise [5][6][19] - The strategy includes enhancing the online reading platform, expanding the IP library, and leveraging AI technologies across business lines [17][18][19] Management's Comments on Operating Environment and Future Outlook - Management highlighted the explosive growth of China's IP industry and the importance of premium IP and short dramas in driving future growth [5][6] - The company is committed to becoming a key architect of China's IP ecosystem evolution, focusing on creative transformation and premium IP development [19] Other Important Information - The company has integrated AI across its business lines, enhancing content creation and user engagement [17][18] - The merchandise business is expanding with a focus on product development, channel distribution, and user engagement [13][15][37] Q&A Session Summary Question: Current progress of IP merchandise business and future development priorities - Management discussed the successful IP merchandise initiatives, including events like the King's Avatar tournament in Zurich, and plans to expand product categories and distribution channels [31][33][35][38] Question: Top priorities and KPIs for classic IPs - Management emphasized the importance of releasing new content for classic IPs and enhancing their commercial value through diversified adaptations and merchandise [40][42][43] Question: Commercialization potential of top IPs and future plans - Management expressed confidence in the commercialization potential of IPs, highlighting the need to adapt to evolving user demands and trends in the merchandise market [46][51][52] Question: Content pipeline for Newcastle Media and AI deployment - Management outlined the upcoming content releases for the second half of the year and discussed the integration of AI technologies to enhance content production and user engagement [57][60][61]

Core Insights - The report highlights the strong performance of overseas IP leaders, with significant revenue growth in the IP-related sector [2][3][4] - Disney's experience business showed resilience, with total revenue increasing by 2% year-on-year to $23.7 billion, and operating profit rising by 8% to $4.6 billion in Q3 FY25 [2] - Sanrio reported a remarkable 49% year-on-year revenue growth in Q1 FY26, with revenue from the China region doubling [3] - Bandai Namco achieved a steady revenue increase of 7.1% year-on-year in Q1 FY26, driven by strong performance from its IPs [3] - CyberAgent's media and IP business saw a 10.9% year-on-year revenue growth in Q3 FY25, with significant profit increases in both media/IP and gaming sectors [4] Company Summaries - **Disney**: In Q3 FY25, the entertainment segment generated $10.7 billion in revenue (up 1% year-on-year), while the experience segment saw an 8% increase to $9.1 billion [2] - **Sanrio**: For Q1 FY26, the company reported revenue of 43.1 billion yen (up 49% year-on-year) and a net profit of 14.19 billion yen (up 38%) [3] - **Bandai Namco**: The company recorded revenue of 300.43 billion yen in Q1 FY26, with a net profit of 38.33 billion yen, reflecting a 12.6% year-on-year increase [3] - **CyberAgent**: The company achieved revenue of 210.78 billion yen in Q3 FY25, with a net profit of 8.24 billion yen, marking a 46.6% year-on-year increase [4] - **Hasbro**: In Q2 FY25, Hasbro reported revenue of $981 million, a slight decline of 1% year-on-year, with the Wizards segment growing by 16% [5] - **Mattel**: The company generated $1.019 billion in revenue in Q2 FY25, down 6% year-on-year, with mixed performance across different product categories [6] - **DeNa**: In Q1 FY25, DeNa's revenue reached 41.7 billion yen, a 23% year-on-year increase, with a significant rise in gaming revenue [7]

Group 1: Company Overview and Investment - Beijing Hanyi Innovation Technology Co., Ltd. is planning to invest in Shanghai Pidong Cultural Media Co., Ltd. (also known as "Bufan Toys") [3] - The investment aims to enhance the IP layout and cultural product offerings of Hanyi [3][4] - Hanyi has been incubating the "Museum of Chinese Characters" project, which has over 3 million fans online [4] Group 2: Business Strategy and IP Development - Hanyi's future strategy involves transforming into a cultural consumption ecosystem platform, with a strong focus on IP development [3][4] - The collaboration with Bufan Toys is seen as a starting point to enrich upstream IP resources and expand downstream product forms [4] - Hanyi aims to develop a comprehensive IP industry chain covering culture, sports, games, entertainment, and animation [4] Group 3: Market Trends and Growth Factors - The IP card game industry is experiencing rapid growth, driven by factors such as audience reach, channel coverage, and supply chain capabilities [5][6] - Long-term IP operation is emphasized to avoid short-term exploitation and ensure sustainable growth [6][7] - Bufan Toys plans to build an "IP pool" to achieve rapid business growth through multiple IPs and product lines [7] Group 4: User Engagement and Product Development - Bufan Toys targets users aged 16 and above, focusing on the "20 ± 4 years" demographic, particularly female users [7][9] - The company leverages resources from traditional media to quickly launch products based on popular IPs, achieving significant sales [9] - Hanyi is developing products that resonate with younger generations, aiming to instill a sense of national pride through traditional culture [11][12] Group 5: AI Integration and Future Plans - Hanyi is exploring AI applications in its ecosystem, including a font recommendation tool powered by a large language model [13][14] - The company aims to enhance its AI capabilities in design, content generation, and text recognition [14][15] - Bufan Toys is also integrating AI technologies into its products, such as NFC recognition and AR features [15]