Core Viewpoint - The article discusses the trend of former K-Pop idols transitioning to become internet celebrities in China, leveraging their existing fame to explore new opportunities in the influencer economy [1][7][10]. Group 1: K-Pop Idols Transitioning to Influencers - Many K-Pop idols are signing with Chinese MCNs (Multi-Channel Networks) to become internet celebrities, with a focus on lifestyle sharing and brand collaborations [1][7]. - Former Cherry Bullet member, Xu Zhiyuan, has successfully held a fan meeting in Chongqing and has gained a following on social media platforms like Douyin, where her account has reached 23,000 followers [1][7]. - The trend is driven by the limitations imposed by the "Korean Wave" restrictions, pushing K-Pop artists to explore fashion collaborations and influencer roles [7][10]. Group 2: Market Dynamics and Opportunities - MCNs are actively seeking K-Pop artists with prior recognition to expand their business, as the domestic market opportunities are becoming saturated [7][9]. - The rise of K-Pop idols in the influencer space is also supported by the popularity of Korean fashion and beauty trends in China, despite challenges in reaching the core fanbase [8][11]. - The collaboration between K-Pop idols and Chinese brands is becoming increasingly lucrative, with ticket prices for events like fan meetings ranging from 580 to 1280 yuan, indicating a strong market demand [9][10]. Group 3: Economic Implications - The influencer economy is evolving, with K-Pop idols finding new revenue streams through e-commerce and live streaming, reflecting a shift in consumer engagement [10][11]. - The article highlights the successful integration of K-Pop culture into the Chinese market, with brands leveraging the popularity of former idols to enhance their visibility and sales [11][12]. - The competitive landscape for K-Pop idols in China is intensifying, as they navigate the influencer economy while facing challenges from local talent and market saturation [19].