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从0到4300万用户,Qpon如何破局东南亚本地生活
3 6 Ke· 2025-12-22 09:49
当中国互联网出海从"工具出海"、"内容出海"迈向"服务与模式出海"的深水区,印尼——这个东南亚最 大的经济体,正成为检验中国成熟商业模式的试炼场。 在雅加达的Central Park Mall,每逢周末便人潮涌动。如果你走进一家连锁咖啡馆或餐厅,会看到这样 的景象:年轻人熟练使用标准化二维码支付(QRIS),移动网络和支付的基础设施都已就位。这样的 场景,似乎与国内高度普及的数字化消费体验几乎别无二致。 然而,当消费者在决定"去哪吃"或"去哪玩"时,却仍习惯于在Instagram或TikTok上被网红内容"种草", 随后跳转到Google Maps查询地址和评分,最后甚至可能需要通过WhatsApp联系商家确认营业时间或座 位。 这便是印尼本地生活数字消费市场的一个缩影:基础设施已然成熟,但软件服务仍有断层。 正是在这样的市场缝隙中,一款名为Qpon的应用悄然生长。据官方披露,上线仅一年,用户数超4300 万,过去一年日均订单突破66万,拥有5.4万活跃商家门店,Google Play印尼生活类榜单Top1。值得注 意的是,Qpon是在东南亚深耕多年的中国手机厂商OPPO孵化的创业公司。 这匹"黑马"的迅速崛 ...
从0到4300万用户,Qpon如何破局东南亚本地生活
36氪· 2025-12-22 09:30
当中国互联网出海从"工具出海"、"内容出海"迈向"服务与模式出海"的深水区,印尼——这个东南亚最大的经济体,正成为检验中国成熟商业模式的试炼场。 在雅加达的Central Park Mall,每逢周末便人潮涌动。如果你走进一家连锁咖啡馆或餐厅,会看到这样的景象:年轻人熟练使用标准化二维码支付 (QRIS),移动网络和支付的基础设施都已就位。这样的场景,似乎与国内高度普及的数字化消费体验几乎别无二致。 然而,当消费者在决定"去哪吃"或"去哪玩"时,却仍习惯于在Instagram或TikTok上被网红内容"种草",随后跳转到Google Maps查询地址和评分,最后甚至 可能需要通过WhatsApp联系商家确认营业时间或座位。 这便是印尼本地生活数字消费市场的一个缩影:基础设施已然成熟,但软件服务仍有断层。 正是在这样的市场缝隙中,一款名为Qpon的应用悄然生长。据官方披露,上线仅一年,用户数超4300万,过去一年日均订单突破66万,拥有5.4万活跃商家 门店,Google Play印尼生活类榜单Top1。值得注意的是,Qpon是在东南亚深耕多年的中国手机厂商OPPO孵化的创业公司。 这匹"黑马"的迅速崛起并非偶 ...
4亿人扫街,高德第三次闯关,没了精神领袖俞永福
3 6 Ke· 2025-10-23 08:29
Core Insights - Gaode has achieved a record 360 million active users, an increase of 60 million from the previous year, marking a significant milestone for the company [1] - The "Street Ranking" initiative, led by CEO Guo Ning, has garnered over 400 million users within a short period, showcasing Gaode's strong market presence [2][4] - The departure of Yu Yongfu, a key figure in Gaode's previous successes, raises questions about the company's future direction and leadership [5][20] Group 1: Gaode's Performance and Initiatives - Gaode's "Street Ranking" project has been a major success, with user numbers surpassing 400 million shortly after its launch [2] - The company has undergone three significant phases of growth, with the current phase focusing on expanding its service offerings beyond navigation to include local services [3][16] - Gaode's internal strategy, known as the "121 Theory," outlines a phased approach to service development based on user growth milestones [16] Group 2: Leadership Changes and Implications - Yu Yongfu's tenure at Alibaba has been marked by significant ups and downs, culminating in his recent departure from the company [6][20] - Following Yu's exit, Gaode and Ele.me have separated their leadership structures, indicating a shift in strategic focus for both entities [20] - The company is now positioned to pursue its own initiatives independently, particularly in the competitive landscape against Meituan and Douyin [20][21] Group 3: Financial Performance and Market Position - Alibaba's local services segment, which includes Gaode, has seen a reduction in losses from 22 billion to 9.8 billion over recent fiscal years, indicating improved financial health [17][18] - Gaode has established itself as a major player within Alibaba, second only to Taobao and Alipay in terms of user base [18] - Despite recent successes, Gaode faces challenges in effectively coordinating its services with Ele.me, particularly in the face of aggressive competition from Douyin and Meituan [18][21]