— Strengthening Collaboration Centered on MUSIC CIRCUS —OSAKA, Japan, Sept. 10, 2025 (GLOBE NEWSWIRE) -- TryHard Holdings Limited ("TryHard" or the "Company", Nasdaq: THH) today announced that, in line with the capital alliance executed last year, TryHard together with its wholly-owned subsidiary, TryHard Japan Co., Ltd. (“TryHard Japan”), has transferred a portion of its shares in MUSIC CIRCUS Inc. (“MUSIC CIRCUS”) to and transitioned to a new framework in collaboration with SBI Holdings, Inc. (“SBI”), NEX ...

For nightclub owners and music festival organizers, attracting fans has always been a subtle art — one made tougher by rising costs, shifting consumer habits, and reputational risks. Read it here in The Brink. https://t.co/pHsEEplMsH ...

Core Insights - Bitget partners with UNTOLD, a leading global music festival, to integrate pop culture with Web3, marking a significant crossover in the music and youth culture space [1][3][5] - The collaboration aims to enhance the experience of attendees at UNTOLD's 10th anniversary celebration and future events, showcasing how Web3 can enrich cultural experiences [2][3][5] Company Overview - Bitget, established in 2018, is a leading cryptocurrency exchange and Web3 company, serving over 120 million users across more than 150 countries [6] - The platform offers innovative trading solutions, including copy trading, and supports a wide range of cryptocurrencies through its Bitget Wallet, which connects to over 20,000 decentralized applications [6] Event Details - UNTOLD festival, ranked third in DJ Mag's top music festivals, will celebrate its 10th anniversary from August 7 to 10, 2025, in Cluj-Napoca, Romania, expecting over 430,000 attendees [7][8] - The festival will feature performances from major artists like Post Malone, Armin van Buuren, and Martin Garrix, enhancing the cultural significance of the event [2][7][8] Strategic Goals - Bitget aims to build bridges between music, culture, and future finance through this partnership, emphasizing the importance of connecting with the next generation [2][3] - The collaboration with UNTOLD is part of Bitget's broader strategy to engage with popular culture and showcase the potential of Web3 to a global audience [1][5]

Core Insights - The 2025 Dragon Boat Festival holiday in Changsha saw a significant increase in tourism, with 4.9878 million visitors, representing a year-on-year growth of 27.41% [5] - Total tourist spending reached 2.995 billion yuan, marking a 17.79% increase compared to the same period last year [5] - The festival featured various cultural events, including music festivals and traditional activities, enhancing the appeal of Changsha as a tourist destination [5][10] Tourism and Events - The 2025 Changsha Strawberry Music Festival attracted a large audience, with notable performances from artists like Chen Li and A-Go-Go, creating a vibrant atmosphere [6][7] - The festival drew in 55.93 million visitors from outside the province, accounting for 11.21% of total visitors, while 109.91 million visitors from other cities in Hunan made up 22.04% [8] - The music festival also encouraged local tourism, with over 50,000 attendees, 41.5% of whom were from outside the province [8] Cultural Activities - The 2025 Hunan Music Season featured a children's-themed concert, "Time Machine of Childhood," which resonated well with families and children [9] - Various cultural exhibitions and performances were held during the holiday, including the "Seeking Changsha" theater performances at the Changsha Museum, showcasing the region's rich history [10][11] - The festival included a variety of traditional cultural activities, such as the "Flowers and Youth" intangible cultural heritage exhibition, enhancing the cultural experience for visitors [11]

Core Insights - The Utopia Festi game music carnival (UF) aims to become the world's largest game music festival brand, showcasing a diverse lineup of 21 popular game IPs, including globally recognized titles like "League of Legends" and "Final Fantasy" [5][11][28] - The event is organized by EUPHORIC PRODUCTION, founded by Ayu, who has extensive experience in event planning and resource integration from his previous role at Bilibili [5][10][20] - The festival's ambitious scale and high production quality are driven by Ayu's commitment to delivering an exceptional user experience, even at the risk of incurring significant losses [12][26][27] Group 1: Event Planning and Execution - The process of securing IP rights for UF was challenging, particularly with overseas companies, but Ayu's persistence and strategic networking eventually led to successful partnerships with major game developers [7][9][10] - The production cost for UF exceeded 30 million RMB, reflecting the high standards set for the event [10][11] - Initial ticket sales faced difficulties, prompting the team to enhance marketing efforts and collaborate with influencers to boost visibility and sales [12][16][18] Group 2: Market Position and Challenges - UF's ticket sales initially fell short of expectations, highlighting the challenges of marketing a new format that lacks the built-in audience of traditional music festivals [13][14][28] - The event's capacity was later reduced by more than half due to venue restrictions, leading to projected losses of around 10 million RMB, which would impact the company's financial stability [17][18][28] - Despite these challenges, the festival is seen as filling a significant gap in the market for game-related events, with potential for future growth and brand recognition [28][29] Group 3: Vision and Future Plans - Ayu's vision for UF includes not only creating a successful event but also providing a platform for composers and performers to gain recognition and income [20][27] - The long-term strategy involves expanding UF's reach internationally, with plans to bring the festival to Japan, thereby enhancing its global brand presence [26][28] - The commitment to quality and user experience is prioritized over immediate financial returns, reflecting a belief in the potential for future profitability as the market for game music festivals develops [25][27][29]