作为 UNTOLD 的独家 Web3 合作伙伴，Bitget 即将闪耀亮相全球舞台 克卢日-纳波卡，罗马尼亚, July 10, 2025 (GLOBE NEWSWIRE) -- 全球领先的加密货币交易所和 Web3 公司 Bitget 与全球三大音乐节之一的 UNTOLD 达成合作，共同推动流行文化与 Web3 相融合。 借此契机，Bitget 成为今年八月举办的 UNTOLD X 的官方赞助商，并将继续赞助今年晚些时候举办的 UNTOLD Dubai。 届时将有超过 40 万名乐迷齐聚这场音乐盛会，Bitget 的理念将璀璨登场主舞台，邀请全球观众共赴一场视听盛宴——尽情感受比特节拍 (Feel the ₿eat)。 此次合作标志着 Bitget 迄今为止在音乐与青年文化领域最为大胆的一次跨界之举。 继携手 LALIGA 和 MotoGP 等重磅赛事后，Bitget 与 UNTOLD 的合作再次证明，Bitget 不仅仅是参与其中，更是舞台上最耀眼的焦点。 其目标是？ 让 Web3 融入台前幕后，贯穿每一次低音律动。 “我们已经与运动员和冠军建立了合作关系，如今又携手摇滚明星。”Bitget 首席执行官 ...

Core Insights - The Utopia Festi game music carnival (UF) aims to become the world's largest game music festival brand, showcasing a diverse lineup of 21 popular game IPs, including globally recognized titles like "League of Legends" and "Final Fantasy" [5][11][28] - The event is organized by EUPHORIC PRODUCTION, founded by Ayu, who has extensive experience in event planning and resource integration from his previous role at Bilibili [5][10][20] - The festival's ambitious scale and high production quality are driven by Ayu's commitment to delivering an exceptional user experience, even at the risk of incurring significant losses [12][26][27] Group 1: Event Planning and Execution - The process of securing IP rights for UF was challenging, particularly with overseas companies, but Ayu's persistence and strategic networking eventually led to successful partnerships with major game developers [7][9][10] - The production cost for UF exceeded 30 million RMB, reflecting the high standards set for the event [10][11] - Initial ticket sales faced difficulties, prompting the team to enhance marketing efforts and collaborate with influencers to boost visibility and sales [12][16][18] Group 2: Market Position and Challenges - UF's ticket sales initially fell short of expectations, highlighting the challenges of marketing a new format that lacks the built-in audience of traditional music festivals [13][14][28] - The event's capacity was later reduced by more than half due to venue restrictions, leading to projected losses of around 10 million RMB, which would impact the company's financial stability [17][18][28] - Despite these challenges, the festival is seen as filling a significant gap in the market for game-related events, with potential for future growth and brand recognition [28][29] Group 3: Vision and Future Plans - Ayu's vision for UF includes not only creating a successful event but also providing a platform for composers and performers to gain recognition and income [20][27] - The long-term strategy involves expanding UF's reach internationally, with plans to bring the festival to Japan, thereby enhancing its global brand presence [26][28] - The commitment to quality and user experience is prioritized over immediate financial returns, reflecting a belief in the potential for future profitability as the market for game music festivals develops [25][27][29]