完成投资。 作者/王露 报道/投资界PEdaily 尘埃落地。 近 日 ， 游 戏 巨 头 育 碧 宣 布 ， 腾 讯 对 育 碧 子 公 司 的 战 略 投 资 已 完 成 ， 金 额 为 11 . 6 亿 欧 元 （约9 0亿元人民币）。 玩家们对育碧一定不陌生——创造"信仰之跃"的《刺客信条》、派对尬舞神器《舞力全 开 》 、 颠 覆 了 射 击 游 戏 的 《 孤 岛 惊 魂 》 。 自 1 9 8 6 年 由 Gu i l l emo t 五 兄 弟 在 法 国 创 立 以 来 ， 育 碧 凭 借 一 系 列 高 辨 识 度 的 3A 大 作 ， 一 度 被 玩 家 亲 切 又 戏 谑 地 称 为 " 育 碧 我 大 哥"。 然而，昔日主机游戏巨头却风光不再。关键时刻，老朋友腾讯再次出手。 腾讯来了 公告指出，Va n t a g e S t u d i o s并非育碧与腾讯的一次性实验，未来还将成立更多工作室 来容纳育碧拥有的其他游戏品牌和系列I P。 国内玩家对于育碧并不陌生。1 9 8 6年，Gu i l l emo t五兄弟创立育碧。一路走来，凭借精 品主机游戏，被玩家们奉为"育碧我大哥"。 ...

南方财经记者孙静芳广州报道 今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六大领域的 文化产业高质量发展"政策包"，87条硬核措施犹如一剂强心针，为这片文化热土注入澎湃动能。如今， 半年过去，政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产业生态愈发完善。 2025粤港澳大湾区文化产业投资大会（广东·广州）（简称"大湾区文投会"）将于11月26日启幕之际， 广东正着力打通文化与金融、科技的对接通道，推动文化产业向融合化、数字化、国际化方向加速迈 进，不断创造新供给、引领新需求，为全国文化产业高质量发展探索出一条独具特色的"广东路径"。 "演唱会经济"成消费新引擎 近日，广州薄荷糖影视出品的《日掛中天》不仅成为首部入围威尼斯国际电影节主竞赛单元的粤产电 影，更让主演辛芷蕾摘得最佳女演员桂冠。 影片总制片人、薄荷糖影业总经理马双感慨道："政策包的出台恰逢其时，从原创孵化到技术应用，从 人才引育到市场拓展，全链条的赋能让我们创作更有底气。"该影片从筹备时省市部门主动协调拍摄场 景，到申报奖项、出海发行获得全力支持。影片取景广州、东莞、韶关等地，岭南地域特色为作品注入 独特情 ...

Core Insights - The recent esports events in Chengdu, including the League of Legends S15 World Championship and the KPL finals, highlight the city's growing significance in the esports industry and its cultural impact [1][2][3] Group 1: Economic Impact of Esports Events - Chengdu's esports events have a significant "spillover effect," influencing various sectors such as culture and tourism, which is a global trend [4] - The "Summoner's Canyon Party" initiated in Chengdu before the S15 finals exemplifies the city's efforts to engage the community and enhance the event's cultural significance [5][8] - During the events, hotel bookings in the Longquanyi District increased by 50%, and nearby shopping areas saw a 45% rise in foot traffic, indicating a strong economic boost from the esports activities [8][9] Group 2: Cultural Integration and Local Identity - Chengdu's approach to integrating local culture with esports is evident in the design of game skins inspired by local elements like pandas and hotpot, which enhances global players' curiosity about Chengdu's culture [9][10] - The city aims to establish itself as a "Cultural Capital of Esports," focusing on content and cultural depth rather than just international resources [11][13] Group 3: Development of the Digital Creative Industry - Chengdu's digital creative industry is thriving, with a reported revenue of 212.1 billion yuan in the first half of the year, reflecting a 7.3% year-on-year growth [13][15] - The city is actively promoting its digital creative ecosystem through events like the "International Digital Creative Season," which showcases local IPs and fosters collaboration among various stakeholders [15][16] Group 4: Youth Engagement and Creative Economy - The esports and digital creative sectors are primarily driven by young professionals, making Chengdu an attractive hub for talent and innovation [16][19] - The transformation of old industrial sites into cultural and creative spaces, such as the Dongjiao Memory project, illustrates Chengdu's commitment to fostering a vibrant and creative environment for its youth [17][20]

Core Insights - Saudi Arabia has significantly invested in the gaming industry, with over $70 billion spent in the past five years, indicating a strong commitment to becoming a major player in the global gaming market [3][5][12] - The acquisition of Electronic Arts (EA) by a Saudi investment consortium marks a pivotal moment in the country's gaming ambitions, as it seeks to expand its influence and cultural output through gaming [1][14] - The Saudi Public Investment Fund (PIF) has established a dedicated gaming subsidiary, Savvy Games Group (SGG), with an initial capital reserve of approximately $38 billion, focusing on global gaming investments and acquisitions [9][12] Investment and Acquisition Strategy - In 2020, Saudi Arabia began its aggressive investment strategy in gaming, highlighted by the acquisition of a 51% stake in SNK, a prominent game developer [8][9] - SGG has made substantial investments in various gaming companies, including a $30 billion acquisition of a 5.01% stake in Nintendo, positioning itself as a significant player in the gaming industry [9][10] - The recent acquisition of EA, along with investments in companies like Scopely and partnerships with major gaming firms, showcases Saudi Arabia's ambition to dominate the gaming landscape [14][26] Cultural and Economic Impact - The Gamers8 esports event in Riyadh, with a prize pool of $45 million, reflects Saudi Arabia's growing influence in the esports sector, surpassing traditional gaming events like the League of Legends World Championship [12][14] - The gaming market in Saudi Arabia is projected to generate approximately $1.19 billion in revenue in 2024, with expectations to grow to $1.64 billion by 2028, indicating a robust growth trajectory [18][19] - The region's gaming players exhibit high spending potential, with an average payment capability of $46, aligning with the global trend of increasing gaming consumption [18][30] Future Prospects and Challenges - Saudi Arabia aims to attract global gaming talent and companies, offering incentives for developers to establish operations in the country, which could enhance its gaming ecosystem [21][22] - Despite significant financial investments, the challenge remains for Saudi Arabia to cultivate original game development and creativity, as it currently lacks influential homegrown titles [25][30] - The ongoing global trend of layoffs in the gaming industry presents an opportunity for Saudi Arabia to recruit talent and enhance its gaming capabilities [19][31]

Group 1 - The closure of Fantastic Pixel Castle (FPC) is part of NetEase's broader strategy to reduce its international business investments [1][2] - FPC was founded by Greg Street, a former designer for World of Warcraft and League of Legends, and was working on a MMORPG titled "Ghost" [1] - The studio's closure is set for November 17, and Street emphasized the priority of helping developers find new employment opportunities [1] Group 2 - In September, NetEase also closed T-Minus Zero Entertainment, founded by veteran MMO developer Rich Vogel [2] - Earlier in January, NetEase confirmed the end of partnerships with two North American studios: Worlds Untold and Jar of Sparks [2] - Ouka Studio, based in Tokyo and known for its work on the Legend of Mana series, was also closed last year [2] Group 3 - Despite the closures, NetEase retains several well-known development teams globally, including collaborations with prominent developers in Japan and the West [3] - Notable partnerships in Japan include creators of the Yakuza series and the producer of Resident Evil [3] - In the Western market, NetEase collaborates with Quantic Dream and several renowned developers from major franchises [3]

Core Viewpoint - The South Korean government, under President Lee Jae-myung, has shifted its stance on the gaming industry, recognizing it as a vital cultural sector rather than a substance of addiction [1][8][36]. Group 1: Government's New Policies - President Lee Jae-myung has publicly redefined gaming, stating it should not be classified alongside addictive substances like drugs and alcohol, which has previously stifled the industry [8][9]. - The government has abolished the controversial Game Rating and Administration Committee's pre-approval system, which had complicated the game approval process [9][10]. - Financial support has been allocated for the development of AI games and to assist small and medium-sized gaming companies in expanding overseas [10][11]. - The government has proposed to delay the classification of "gaming disorder" as a disease, aiming to reduce the stigma associated with gaming [11][12]. Group 2: Historical Context and Industry Challenges - For over 20 years, the South Korean gaming industry faced strict regulations, including the "Cinderella Law" and the classification of games as addictive substances [17][18]. - Despite these challenges, the gaming sector remained a significant source of foreign exchange, but recent years have seen a decline in growth and profitability [18][20]. - In 2023, the gaming industry experienced its first decline in 14 years, with over 40% of gaming companies reporting no profits and an annual operating profit decrease of nearly 60% [18][20]. Group 3: Global Trends and Competitiveness - Other countries, such as Saudi Arabia and India, are increasingly recognizing the strategic importance of the gaming industry, integrating it into national development plans [22][23]. - The European Union has also begun to support its gaming industry through legislation aimed at fostering growth [25]. - South Korea's shift in policy is seen as a necessary response to the competitive landscape, where it risks losing its status as a leading gaming nation if it continues to view gaming negatively [28][29]. Group 4: Broader Implications of Gaming - The global gaming industry is valued at approximately $170 billion, surpassing the combined revenues of the music and film industries [39]. - Gaming is not merely an entertainment sector; it plays a crucial role in cultural output and national soft power [42]. - The technological advancements in gaming have significant spillover effects, influencing various fields such as AI, graphics, and communications [46][50].

Core Viewpoint - The recent controversy surrounding the income of streamer Lan Zhanfei has reignited discussions about the gaming live-streaming industry, reflecting both the opportunities and challenges faced by individuals in this rapidly evolving sector [2][10]. Group 1: Background of Lan Zhanfei - Lan Zhanfei, born in 1992 in Guangdong, transitioned from a game streamer to a travel blogger, gaining attention due to past statements about his earnings [3][4]. - His rise in the gaming live-streaming industry coincided with its peak from 2016 to 2018, a period marked by intense competition and significant financial opportunities [4][9]. Group 2: Career Development - Lan Zhanfei's career began with a low point, working various jobs before finding success in gaming live-streaming, particularly with "League of Legends" and later "PUBG" [6][8]. - He experienced rapid salary growth, moving from a monthly salary of 3,000 yuan to a contract worth millions, reflecting the industry's lucrative nature during its boom [7][9]. Group 3: Industry Dynamics - The gaming live-streaming industry saw explosive growth from 2011 to 2015, driven by technological advancements and the emergence of platforms like Douyu and Panda TV [9][10]. - The "thousand-broadcast war" period from 2016 to 2018 attracted 350 million users, leading to fierce competition and high salaries for top streamers [9][10]. Group 4: Current Status and Future Outlook - The gaming live-streaming industry's popularity has declined since 2019, with significant financial losses and a shift in user engagement towards platforms like Douyin and Kuaishou [10][11]. - Despite the industry's downturn, Lan Zhanfei has successfully transitioned to a travel blogger, maintaining a substantial following across multiple platforms, with over 30 million total followers [11].

Core Viewpoint - The article discusses the rise and fall of the gaming live-streaming industry through the story of the streamer Lan Zhanfei, highlighting the opportunities and challenges faced by individuals in this rapidly evolving sector [3][10]. Group 1: Background of Lan Zhanfei - Lan Zhanfei, born in 1992 in Guangdong, transitioned from a gaming streamer to a travel blogger, gaining attention due to past statements about his earnings [4][6]. - His success in the gaming live-streaming industry was attributed to a combination of luck and timing, particularly during the industry's peak from 2016 to 2018 [4][9]. Group 2: Career Development - Lan Zhanfei's career began with a low-paying job in gaming live-streaming, where he initially earned a monthly salary of 3,000 yuan, which later increased significantly as he transitioned to more popular games [6][8]. - He experienced a rapid salary increase from 1 million yuan to 10 million yuan annually after switching to "PlayerUnknown's Battlegrounds" [8][9]. Group 3: Industry Dynamics - The gaming live-streaming industry saw explosive growth from 2011 to 2018, with platforms like Douyu and Panda TV emerging during this period, leading to fierce competition and high salaries for top streamers [9][10]. - The industry's decline began in 2019, marked by the closure of Panda TV and a significant drop in total financing from approximately 70 billion yuan in 2018 to less than 20 billion yuan [10]. Group 4: Current Status and Future Outlook - As of 2023, Lan Zhanfei has transitioned to being a travel blogger, with a substantial following across multiple platforms, including 24.94 million followers on Douyin [11]. - Despite his success, the article notes that the path to financial freedom through gaming live-streaming is no longer easily replicable due to changes in the industry landscape and the emergence of new platforms [11].

Domestic Company News - Kaiying Network plans to launch its female-oriented AI companionship application "EVE" by the end of this year, which features a unique "real-world perception module" to enhance user experience [3] - NetEase's "Dahua Xiyou" mobile game has launched a "free trading server" to revolutionize traditional turn-based mobile games, aiming to maximize asset preservation [4] - Point Touch Technology reported a significant recovery in its performance for the first half of 2025, with revenue of 421 million and a net profit of 102 million, marking year-on-year increases of 57.32% and 115.27% respectively [5] - Chuangmeng Tiandi's mobile game "Kalabichiu" has surpassed 8 million pre-registrations and is set to officially launch on the domestic mobile platform in October [6] Compliance and Regulation - Zulong Technology was ordered to pay 150,000 yuan for trademark infringement and unfair competition, as the court found that its actions led to user confusion [9] Overseas Developments - Microsoft is seeking a "China Business Development Manager" for Xbox, indicating its intent to strengthen its presence in the Chinese gaming market and enhance partnerships with local developers [11] Esports News - BLG won the 2025 LPL annual championship by defeating TES with a score of 3-2, securing their position as the number one seed for the 2025 global finals [12]

Game Releases - NetEase's "Marvel Secret War" began its Android paid test on September 15, focusing on team-building strategy and character development in a card RPG format, featuring Marvel superheroes like Doctor Strange and Iron Man [1] - ByteDance's "Shadow Hunter" launched its first domestic test on September 16, achieving over 180,000 concurrent players within 90 minutes and climbing to 7th place on Steam's global sales chart [3] - miHoYo's "Honkai: Origin Spirits" started its first closed test on September 17, combining sprite collection with auto-chess combat mechanics [6] - "Dungeon Castle 4: Knights and the Broken Chronicle" was officially released on September 17, continuing the dark dungeon adventure RPG series with 3D graphics and strategic gameplay [8] - Tencent's "The Finals" (translated as "Ultimate Contest") began its second limited test on September 19, developed by members of Embark Studios, featuring a PVP shooting game set in famous global cities [10] Industry News - Tencent's "Delta Force" celebrated its first anniversary on September 21, reporting a daily active user (DAU) count of 30 million, up from 12 million in April and 20 million in July [11] - McDonald's announced a collaboration with "Black Myth: Wukong" on September 19, launching limited-time meal sets and promotional items for the Mid-Autumn Festival [14] - "Love and Producer" revealed a new voice actor for the character Li Zeyan on September 20, following the departure of the previous actor [16] - Zulong Technology was ordered to pay 150,000 yuan for trademark infringement and unfair competition against Suzhou Die Paper Network Technology, due to improper use of registered trademarks in advertising [20] - miHoYo established two new companies in Shanghai, focusing on software development and AI applications, with a registered capital of 10 million yuan each [21]