此前，网易云音乐旗下网易天音平台正式上线测试"AI写歌"趣味功能。该功能旨在通过人工智能技术降 低音乐创作门槛，为用户提供"一键将灵感转化为歌曲"的便捷体验。用户可通过移动端首页进入"AI写 歌"，输入灵感词句即可生成完整歌曲。 根据Research and Markets报告显示，2024年全球音乐产业中生成式AI的市场价值已达4.1985亿美元，并 以53.34%的年增长率迅猛发展。报告预测，全球音乐市场上的AI价值将会在2029年飙升至43亿美元， 并在2034年达到225.7亿美元，市场前景十分广阔。 网易云音乐(09899)涨近5%，截至发稿，涨4.48%，报195.9港元，成交额12.44港元。 消息面上，12月11日，网易云音乐"百万奖金AI音乐创作大赛"正式启动。据了解，本次大赛奖金力度为 目前国内AI音乐赛事领域之最，冠亚季军奖金分别达50万元、20万元、10万元。同时，为鼓励优质AI 歌曲的创作，网易云音乐平台也已全新上线AI歌曲激励金活动，平台入驻音乐人均可参与。 ...

Financial Data and Key Metrics Changes - Total net revenue for Q1 2025 was RMB 28.8 billion (approximately USD 4.0 billion), representing a 7.4% year-over-year increase [34] - Total net revenue from games and related value-added services was RMB 24.0 billion, up 12% year-over-year [34] - Gross profit for Q1 2025 was RMB 18.5 billion, up 9% year-over-year and 14% quarter-over-quarter [36] - Non-GAAP net income attributable to shareholders for Q1 totaled RMB 11.2 billion (approximately USD 1.5 billion), up 32% year-over-year [38] Business Line Data and Key Metrics Changes - Net revenues from online games were RMB 22.5 billion, up 14% quarter-over-quarter and 15% year-over-year, driven by key PC games and established mobile games [34][35] - NetEase Cloud Music's revenue was RMB 1.9 billion, declining 8% year-over-year and 1% quarter-over-quarter, primarily due to decreased revenue from social entertainment services [36] - Innovative businesses and others saw a revenue decline of 17% year-over-year and 29% quarter-over-quarter, mainly due to decreased revenue from advertising services [36] Market Data and Key Metrics Changes - The gaming segment continues to show strong performance, with flagship titles achieving record highs in player engagement and revenue [5][6] - The mobile version of Once Human quickly gained global attention, reaching the top spot on iOS download charts in over 160 regions [10] - The game Identity V surpassed 400 million registered players globally during its seventh anniversary celebration [17] Company Strategy and Development Direction - The company is focused on globalizing and diversifying its game portfolio, with a commitment to innovative content and exceptional operations [5][6] - Plans to deepen connections with player communities through more frequent content updates and esports events [48][49] - The company aims to enhance its esports operations and leverage its successful titles in international competitions [80][81] Management Comments on Operating Environment and Future Outlook - Management expressed optimism about the global momentum established and the breadth of opportunities across the diversified game portfolio [33] - The company is committed to investing in long-term sustainability and innovation, particularly through AI technologies [30][85] - Management highlighted the importance of continuous improvement and adaptation in response to market demands and player feedback [44][59] Other Important Information - The effective tax rate for Q1 was 15.3%, and the company reported a robust cash position with net cash of approximately RMB 131.5 billion as of March 31, 2025 [39] - The Board of Directors approved a dividend of USD 0.135 per share [39] - The company has a share repurchase program with approximately USD 1.9 billion spent as of March 31, 2025 [39] Q&A Session Summary Question: About Identity V's strong performance and future growth - Management attributed Identity V's success to continuous investment and optimization over six years, with plans to keep enhancing the game [42][44] Question: On mobile title Marvel Rivals and its lifecycle - Management acknowledged user number volatility but emphasized the introduction of shorter seasonal updates and esports events to maintain engagement [46][48] Question: Strategy for overseas markets amid studio closures - Management clarified that studio closures were based on product positioning and quality, with a focus on creating games suitable for global markets [52][53] Question: Performance and monetization of Once Human - Management reported significant user growth and increased monetization on PC following the mobile launch, with plans for new gameplay features [61][63] Question: Differentiation strategy for Fragpunk in the FPS market - Management expressed satisfaction with Fragpunk's foundation and emphasized ongoing support and market engagement strategies [67][70] Question: Resource allocation between domestic and overseas markets - Management confirmed sufficient resources to support both domestic and overseas markets simultaneously [72][73] Question: Evaluation metrics for new titles and esports strategy - Management highlighted the importance of team passion and experience in evaluating new projects, with ongoing investment in esports operations [76][78][80]